Customer Relations & Corporate Communications

MANIYA IMAM

New York City Metropolitan Area **********@*****.***

PROFESSIONAL SUMMARY

Communications professional with experience across corporate communications, brand strategy, consumer engagement, and client relations. Background in beauty, retail, and operations with strengths in brand messaging, audience engagement, market insights, cross-functional collaboration, and strategic communication. Currently pursuing an M.S. in Public Relations and Corporate Communications at NYU.

EXPERIENCE

TRISH MCEVOY BEAUTY Regional Artist (New York City) Jun 2026–Present

• Support brand performance across Manhattan retail locations through client engagement, sales strategy, market observation, and collaboration with store teams.

• Provide sales recaps and consumer insights covering product performance, traffic, trends, and competitive activity. ILIA BEAUTY Market Lead (Houston, TX) Nov 2025–May 2026

• Promoted from Sales Representative to Market Lead, supporting brand visibility, consumer engagement, and brand messaging.

• Built customer relationships and gathered consumer and market insights to strengthen brand perception and loyalty. WHITEFLASH IDEAL DIAMONDS & FINE JEWELRY Logistics Coordinator (Houston, TX) Jan 2025–Nov 2025

• Promoted from Administrative Assistant, coordinated logistics, receiving, quality assurance, outbound and international shipments, and documentation.

• Collaborated with production, accounting, service, sales, and photography teams to resolve operational challenges and support client experience.

PRSA HOUSTON Volunteer Communications Coordinator (Houston, TX) Sep 2024–Feb 2025

• Created and scheduled social media content, designed flyers, press kits, and digital assets, and monitored analytics to support outreach and member engagement.

MERIT Market Trainer (Houston, TX) May 2024–Jan 2025

• Represented MERIT as the sole Houston market trainer, delivering training on sales, product knowledge, and brand messaging.

• Planned in-store events, mentored team members, and reported market opportunities and store performance to leadership. NARS COSMETICS Keyholder (Houston, TX) Aug 2022–Dec 2023

• Executed brand and marketing events, trained team members, provided personalized client service, and supported orders, shipments, inventory, and client outreach.

L'ORÉAL Giorgio Armani Beauty & Yves Saint Laurent Sales Specialist (Houston, TX) Sep 2021–Nov 2023

• Hosted product launches and marketing activations, supported store teams with brand communication, and built client relationships through personalized engagement.

SEPHORA Sephora Collection Ambassador (Houston, TX) Apr 2019–Aug 2021

• Achieved #1 district sales for Sephora Collection through strategic planning, event execution, and team collaboration.

• Managed store marketing initiatives including events, promotions, and social media; achieved 10% overall business penetration and planned 50+ marketing and training events. EDUCATION

NEW YORK UNIVERSITY M.S. Public Relations and Corporate Communications 2028 UNIVERSITY OF HOUSTON-DOWNTOWN B.A. Business/Corporate Communications 2024 Summa Cum Laude SKILLS & CERTIFICATIONS

Communications: Corporate Communications · Internal & External Communications · Brand Communications · Audience Engagement

Tools: Hootsuite · Canva · Google Workspace · Microsoft Office Certifications: Marketing Communications · Social Media Marketing · Business Writing

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