Creative/Art Director

PROFESSIONAL SUMMARY

Award-winning Creative Director and Art Director with extensive experience building and evolving brands across consumer, retail, hospitality, healthcare, sports, and entertainment. Combines strategic creative leadership with hands-on expertise in brand identity, integrated campaigns, packaging, digital, social, UX/UI, retail, and experiential design.

Player-coach experienced in building scalable visual systems, leading creative teams, and translating business objectives into compelling brand experiences for national and Fortune 500 brands including Marvel Entertainment, Nissan, Verizon, BurgerFi, Cardinal Health, and the Miami Dolphins. CORE EXPERTISE

Creative Direction • Art Direction • Brand Strategy • Brand Management • Visual Identity Systems • Integrated Campaigns • Creative Concepting • Design Systems • Team Leadership & Mentorship • Creative Operations • Retail & Franchise Marketing • Packaging Design • UX/UI Design • Digital & Social Content • OOH & POP/POS • Environmental & Experiential Design • Photography & Video Direction • Vendor & Production Management PROFESSIONAL EXPERIENCE

CREATIVE DIRECTOR Fusion Designs Independent Consulting, Concurrent Role - Delray Beach, FL 2015–Present Lead creative strategy, brand development, and integrated campaigns for restaurant, retail, healthcare, sports, and lifestyle clients.

• Built and evolved brands for clients including Smashburger, Norton Museum of Art, Jollibee Foods, DIADEM Sports, and Tiger Schulmann’s Martial Arts across digital and physical touchpoints.

• Increased brand consistency and scalability for franchise and multi-location organizations through visual identity systems, guidelines, templates, and repeatable creative frameworks.

• L ed creative across packaging, POP/POS, OOH, social, web, email, illustration, video, and environmental applications.

• Managed projects from concept through production, coordinating clients, printers, vendors, and production partners while maintaining creative quality.

• Designed responsive websites and UX/UI experiences using wireframes, prototypes, and brand-aligned design systems.

• Partnered with founders, executives, and marketing teams to translate business objectives into actionable creative direction.

CREATIVE DIRECTOR BurgerFi, LLC. - North Palm Beach, FL 2016–2020 Led in-house creative direction and brand management for a national restaurant brand spanning 125+ franchise and corporate locations, managing a 4-person design team and multiple external vendors.

• Built and managed scalable visual systems supporting 125+ locations nationwide across packaging, retail, digital, environmental, advertising, and franchise marketing.

• Led and mentored a 4-person design team, establishing brand standards, workflows, templates, and review processes supporting high-volume national and local marketing.

• Directed approximately 12 promotional launches annually, including 4 major campaigns and 8 LTOs, across in-store, packaging, POP/POS, digital, social, email, and paid media.

• Supported national expansion as BurgerFi added 18 locations during my tenure, developing scalable franchise systems that maintained consistency across new and existing restaurants.

• Led the redesign of BurgerFi.com and refreshed creative across the brand’s social platforms, creating a more cohesive digital and in-store customer experience.

• Managed printers, fabricators, and production vendors while overseeing creative quality, brand consistency, budgets, and production timelines.

Delray Beach, FL 33445

561-***-**** ****@***************.***

Portfolio: fusiondesignsfl.com

LinkedIn: linkedin.com/in/ericscopp

ERIC CREATIVE DIRECTOR J. SCOPP ART DIRECTOR

BRAND & INTEGRATED CREATIVE

ART DIRECTOR Tarsus Medical Group MMI, A4M, CMHC, SBS, PainWeek - Boca Raton, FL 2013–2016 Led brand strategy and integrated creative across five healthcare and medical conference brands serving professional audiences and global events.

• Increased sales 12% while reducing production costs 5% through improved creative processes, vendor optimization, resource management, and quality control.

• Unified five healthcare brands through visual identity systems, guidelines, and templates spanning print, digital, social, email, video, publications, events, and environmental design.

• Managed and mentored an 8-person creative team, overseeing art direction, workflow, project prioritization, and integrated campaign execution.

• Translated complex healthcare content into quarterly magazines, advertising, presentations, event branding, exhibition graphics, digital campaigns, and promotional collateral.

• Directed photography and video while partnering with marketing, sales, production, vendors, and executive leadership from concept through delivery.

ART DIRECTOR Zimmerman Advertising - Fort Lauderdale, FL 2008–2013 Developed integrated campaigns for national and regional brands including Nissan, AutoNation, Lennar Homes, Miami Dolphins, and Florida Panthers.

• Created campaign concepts and visual direction across OOH, print, digital, web, retail, and POP/POS.

• Collaborated with copywriters, strategists, account teams, photographers, and production partners to bring campaigns from concept through execution.

• Presented creative to clients and executive stakeholders, articulating rationale and incorporating feedback into final work.

• Managed design execution, prepress, production requirements, and brand consistency across high- volume campaigns.

SELECTED BRANDS & CLIENTS

Marvel Entertainment • BurgerFi • Nissan • Verizon • Cardinal Health • Miami Dolphins • NASCAR • Florida Panthers • AutoNation • Lennar • Smashburger • Jollibee Foods • Norton Museum of Art DESIGN & TECHNOLOGY

Design: Adobe Creative Suite • Photoshop • Illustrator • InDesign • Acrobat • Figma • Canva Digital & Social Content: OOH & POP/POS • Environmental & Experiential Design • Creative Strategy • Brand Guidelines • Vendor & Production Management

Content & Production: Photography Direction • Video Direction • Video Editing • Motion Graphics • Print Production • Prepress • Environmental Graphics • Vendor & Production Management AI & Emerging Creative: Midjourney • Adobe Firefly • Photoshop Generative Fill • ChatGPT • Claude • Generative AI • AI-Assisted Creative Workflows • Prompt-Based Ideation Business & Presentations: Microsoft PowerPoint • Microsoft Office • Client Presentations • Creative Briefs • Cross- Functional Collaboration

EDUCATION

Bachelor of Arts, Fine Arts & Graphic Design - University of Central Florida Bachelor of Science, Marketing - York College of Pennsylvania

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