Operations & Multi-Location Business Leader

CRAIG L. BARR **** N. *th ST Sayre, OK *****

Mobile: 918-***-**** Email *****.********@*******.***

SUMMARY

Results-driven operations and business leader with 30-plus years of experience driving profitability, customer growth, and operational excellence across service, transportation, outsourcing, and military environments. Proven success leading multi-location teams, executing corporate strategy, improving sales performance, managing vendors and budgets, and developing high-performing managers and employees. Recognized for disciplined leadership, strong communication, process improvement, and the ability to align field operations with company goals.

CORE COMPETENCIES

Operations Leadership • Multi-Location Management • Business Unit Performance • Profitability Improvement • Fleet Customer Growth • Budget Management • Vendor Strategy • Process Standardization • SOP and HR Compliance • POS System Implementation • Team Leadership and Development • Training and Coaching • Customer Satisfaction • Turnaround Leadership

PROFESSIONAL EXPERIENCE

LUBEZONE, INC 2019–2026

Vice President 2024–2026

Led all business-unit operations to meet or exceed corporate performance expectations.

Managed leadership transition and aligned teams with new business direction.

Executed corporate strategies at the location level to improve consistency and performance.

Implemented accountability plans for TTO and TCO performance.

Maintained top-tier sales performance measured by percentage of truck count.

Partnered with local fleets and directed FSM activity to grow fleet business.

Monitored budget performance in real time to maximize profitability.

Ensured consistent compliance with SOP and HR policies.

Supported purchasing initiatives to align stores with strategic vendor strategy.

Led projects to standardize LubeZone procedures and operating strategies across locations.

Director Store Operations 2023–2024

Implemented corporate strategies across all locations.

Led transition and rollout of a new POS system into daily operations.

Developed accountability plans for TTO and TCO performance.

Maintained sales processes tied to truck-count performance metrics.

Partnered with local fleets and FSM teams to expand national program participation.

Reviewed budget performance in real time to strengthen profitability.

Ensured consistent compliance with SOP and HR policies.

Sourced vendors and negotiated agreements to improve profit margins.

Advanced purchasing initiatives supporting strategic vendor alignment.

Standardized LubeZone procedures and operating strategies across locations.

District Manager – East District, USA 2021–2023

Implemented corporate strategies across East District locations.

Executed accountability plans for TTO and TCO performance.

Maintained top-tier sales performance measured by percentage of truck count.

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Completed Federal Annual Inspection course.

Partnered with local fleets and RFSM teams to grow national program participation.

Monitored budget performance in real time to maximize profitability.

Ensured consistent compliance with SOP and HR policies.

Supported purchasing initiatives to align stores with strategic vendor strategy.

Standardized LubeZone procedures and operating strategies across district locations.

General Manager – Sayre, OK 2019–2021

Implemented corporate strategies at the Sayre location.

Executed accountability plans for TTO and TCO performance.

Maintained top-tier sales performance measured by percentage of truck count.

Completed Federal Annual Inspection course.

Partnered with local fleets and RFSM teams to secure and expand business.

Monitored budget performance in real time to maximize profitability.

Ensured consistent compliance with SOP and HR policies.

Supported purchasing initiatives to align stores with strategic vendor strategy.

Helped standardize LubeZone procedures and operating strategies across locations.

SPEEDCO, INC 2006–2019

District Manager – Western United States 2018–2019

Managed 9 locations across 6 states.

Implemented operational changes to align locations with new ownership standards and business model expectations.

Led implementation of a new POS system.

Partnered with corporate departments to establish processes and drive adoption of new policies.

Conducted quarterly business reviews for all 9 locations.

Ensured locations met staffing and sales goals.

General Manager – Spokane, WA 2016–2018

Opened and launched a new location.

Coordinated construction and operations timelines to ensure launch readiness.

Implemented enhanced staffing model to improve the BOSS experience.

Partnered with local fleets to secure and grow business.

Worked with corporate departments to establish local vendors and suppliers for daily operations.

Trained new and existing staff to meet customer needs and service expectations.

General Manager – Irving, TX 2007–2016

Increased truck count by implementing location-specific service offerings to expand shop footprint.

Executed corporate initiatives supporting Customer for Life and Customer is King service standards.

Maintained top-tier store sales measured by percentage of truck count.

Led weekly fleet-customer training to promote Speedco offerings and strengthen fleet loyalty.

Completed Federal Annual Inspection course.

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Partnered with local fleets and RFSM teams to secure business and expand national program participation.

Monitored budget performance in real time to maximize profitability.

Ensured consistent compliance with SOP and HR policies.

General Manager – West Memphis, AR 2006–2007

Led turnaround of a troubled location and restored compliance with corporate policies.

Reimplemented corporate strategies at the location level.

Raised audit score by 30 points.

Established customer service initiatives that helped rebuild the location’s reputation.

UNITED STATES ARMY 1983–2013

Operations NCO – Iraq 2004–2006

Supervised headquarters platoon functions across supply, logistics, maintenance, operations, personnel, and indirect fire sections.

Maintained personnel and medical records for 199 assigned and attached soldiers.

Managed unit safety programs and accident reporting.

Oversaw operations of the company tactical operations center.

Advised company commander on equal opportunity issues.

Military Occupational Specialty Instructor 1997–2013

Served as lead instructor for Military Occupational Specialty training.

Created, maintained, and completed student academic records.

Managed acquisition, setup, operation, maintenance, and accountability of assets and equipment valued at $10 million.

IST MANAGEMENT SERVICES – Atlanta, GA 2002–2004

Region Vice President

Managed sales and operations across a four-state region, delivering outsourcing solutions that improved client service levels, reduced costs, and increased profitability.

XEROX CORPORATION – Tulsa, OK 1995–2002

Client Account Manager / Customer Account Manager / Account Coordinator

Managed client-site outsourcing contracts and service operations across mailroom, print, data center, records, fleet, supply, and imaging functions.

Oversaw up to $14.5 million in annual revenue, including P&L, billing, collections, refunds, customer satisfaction, and employee performance.

Maintained 88% employee satisfaction and 93% customer satisfaction; recommended new products that increased earnings by 19%.

Recovered at-risk account from cancellation status to “Very Satisfied” within six months, earning three consecutive top survey ratings.

· Supported daily operations, customer service, staff coordination, and retail management functions.

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PROFESSIONAL DEVELOPMENT

Leadership, Operations, and Customer Relations: Human Resource Training – 160 hours; Customer Relations – 160 hours; Expense Management – 120 hours; Operational Excellence – 120 hours; New Manager Program – 80 hours; Equal Opportunity Representative Course – 80 hours; Empowered Work Groups – 40 hours.

Safety and Compliance: Spill Prevention Controls and Countermeasures – 100 hours; OSHA General Industry Safety and Health – 10 hours.

Technical Training: Printing operations training; Grapevine Career Center.

EDUCATION

Westwood University — Business Management and Sales Marketing

Denton High School — Denton, TX

MILITARY

U.S. Army— Sergeant First Class, 1983–2013

Military Occupational Specialties: Communications System/Circuit Controller (31N); Indirect Fire Infantryman (11C); MSE Multichannel Transmission Systems Operator/Maintainer (31R/25Q); Telecommunications Operations Chief (25W); Instructor “H” Identifier.

AWARDS

Military Awards and Decorations: Combat Infantry Badge; Army Commendation Medal (2); Army Achievement Medal (3); Army Good Conduct Medal (10); Army Reserve Component Achievement Medal (7); National Defense Service Medal (2); Antarctica Service Medal; Iraq Campaign Medal; Global War on Terrorism Expeditionary Medal; Global War on Terrorism Service Medal; Armed Forces Reserve Medal w/M Device (2); NCO Professional Development Ribbon (4); Army Service Ribbon; Overseas Service Ribbon; Reserve Component Overseas Training Ribbon.

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