Senior Brand & Visual Identity Designer

IOSIF (JOSEPH) SUMMARY

SIMON Senior Brand & Visual Identity Designer with 23 years of experience in web, print, and

Senior Brand & Marketing Designer brand design. Spent the last 4+ years rebuilding a company's entire visual identity

Brand Systems Editorial Design from the ground up — twice — across every internal and external touchpoint, and

Enterprise Marketing nearly two decades before that delivering end-to-end web, print, and digital design.

Skilled at translating business objectives into cohesive visual systems, proposing

creative direction independently, and having that direction adopted at company level.

Tirgu Mures, Romania

+40-074*-***-***

**********@*****.***

PROFESSIONAL EXPERIENCE

PORTFOLIO

Principal33 • Rebuilt the company's visual identity from a

Senior Brand Designer low-quality baseline, establishing a new brand-wide

4 yrs 4 mo

visual system applied across brochures, presenta-

Apr 2022 - Aug 2026

tions, banners, posters, and office signage

• Led a second full visual identity redesign following a

company rebrand (new logo and isotype), develop-

ing a new design system aligned to the updated

or copy and paste this link in your browser: brand

https://drive.google.com/drive/folders/1v_N9C3f-

w3z65vr_q8N0tvOKYUGiusx-j?usp=sharing

• Owned brand implementation across every touch-

point: internal and external presentations, event

materials, internal documents and procedures, staff

CORE SKILLS CVs for client project submissions, email headers,

social media identity, department iconography, and

Brand & Visual Design:

office signage

• Brand Systems

• Logo Design • Produced event photography, photo editing, inter-

• Print Design view filming, and video editing for internal and

• Visual Identity company presentation content

• Implementation

Digital:

Weezy (UK) • Contributed UI/UX design work on a food delivery

• UI/UX Design UX/UI designer mobile app for a UK-based company, on a fixed-term

• Mobile/Desktop App Design 4 mo

engagement

2021

• Web Design

Media:

REEA • Delivered end-to-end design across web, print, and

• Photography Web/Graphic designer brand for a broad range of internal and client proj-

• Photo Editing/Retouching UX/UI designer

ects: web design, landing pages, logo design,

15 yrs

• Video Editing 2007 - 2022 business cards, brochures, posters, flyers, banners,

and presentations

• Expanded into UI/UX project work in later years,

SOFTWARE

alongside core graphic and web design responsibili-

Design: ties

• Adobe Photoshop

• Adobe Illustrator

• Adobe InDesign SOFTCONCEPT • Web, print, and brand for a broad range of client

Web/Graphic designer projects: web design, landing pages, logo design,

• Adobe XD 3.5 yrs

business cards, brochures, posters, flyers, banners,

• Figma 2004 - 2007

and presentations

Photo / Video:

• Adobe Premiere

RHEMA FOUNDATION • Bookkeeping & Inventory

• Adobe Audition

3 mo — 2002

• Adobe Lightroom / Camera Raw

UX / Office: NATIONAL CENSUS • Data Processing

9 mo — 2002

• Word

• PowerPoint

• Excel

EDUCATION

LANGUAGES Bachelor of Mathematics-Informatics

Petru Maior University of Târgu-Mureș

• Romanian — Native 2002 – 2007

• English — Fluent

Mathematics-Informatics

Bolyai Farkas High School

1997 – 2001

CERTIFICATIONS

Design Thinking

Interaction Design Foundation

Axure Certified

AxStream, Ritch Macefield

Outside of design, I play multiple instruments and pursue photography

as a personal creative outlet

Contact this candidate