Relationship-Driven Brand and Partnerships Leader

Chris DeMaria

** **** ******, ********, ** ***** 508-***-**** ************@*****.***

linkedin.com/in/chris-demaria-8930531

BRAND & COMMUNICATIONS LEADER

Brand Strategy Corporate Communications Storytelling Creative Direction GTM & Product Launches

Brand and communications leader with 21 years at Fishman and seven years in live entertainment at DCU Center / SMG. Shapes brand positioning, company voice and customer stories across global audiences. Combines writing, media relations and executive counsel with hands-on creative direction, product launches and partner communications. Leads teams and agencies while staying close to the copy, concepts and finished work. CORE EXPERTISE

Brand strategy and messaging • Corporate, internal and external communications • Media relations • Executive communications • Writing and editing • Creative direction • Product positioning • Go-to-market strategy • Sales enablement • Channel marketing • Artist and OEM partnerships PROFESSIONAL EXPERIENCE

FISHMAN TRANSDUCERS, INC. Andover, MA

Senior Director / Head of Brand Development; previously VP, Marketing 2005–2026 Led global brand, marketing and communications for a music-technology manufacturer, connecting company and product stories across customers, artists, OEM partners, 1,000+ dealers and international distributors.

• Owned brand positioning, voice, imagery and value propositions across corporate and product communications. Created Fishman Brand Guidelines and packaging systems to help internal teams and external partners present a consistent brand.

• Researched, wrote and edited press releases, company announcements, executive statements and customer content. Advised the founder and COO on messaging; prepared talking points, Q&As and interview materials for spokespeople.

• Led media relations and PR with agency partners, serving as the point of contact for inquiries, interviews and company information. Wrote internal communications covering organizational changes, policies, new hires and promotions.

• Developed creative concepts and copy and executed work in Adobe Creative Suite. Directed design, advertising, packaging, catalogs, collateral, photography, video and presentations from initial idea through production.

• Led positioning, messaging and go-to-market support for 50+ product launches. Aligned Product, Engineering, Sales and leadership on technical claims, customer benefits, creative assets and dealer and distributor materials.

• Created and expanded a global endorsement program encompassing 400+ recording and performing artists. Connected artist relationships and content with product launches, public relations and channel communications.

FISHMAN TRANSDUCERS, INC. Continued

• Translated breakthrough pickup technology into the Multi-Voice story, making unfamiliar technology relevant to musicians. Carried the positioning through advertising, packaging, web, video and dealer materials, supporting OEM relationships and product education.

• Led website evolution and development of a direct-to-consumer e-commerce site. Directed digital content and brand presentation; helped increase website traffic by 500% and build an email audience of 175,000 subscribers.

• Led brand and product communications at NAMM, Musikmesse and Guitar Summit, coordinating launch stories, booth creative, demonstrations, media outreach and artist participation with sales and partner priorities.

• Led internal teams, agencies, freelancers and production partners. Set priorities, developed briefs, reviewed creative and coached contributors while remaining hands-on in writing, design and execution. DCU CENTER / SMG MANAGEMENT GROUP Worcester, MA

Marketing & Public Relations Manager 1998–2005

Spent seven years leading marketing, publicity and communications for a 15,000-seat arena and convention center. Worked for the private management company operating the City-owned venue, accountable to Worcester’s Civic Center Commission.

• Served as primary media and communications liaison for concerts, facility news and civic events. Built reporter relationships, handled inquiries and coordinated information for coverage with venue leadership, promoters and event stakeholders.

• Worked directly with the Civic Center Commission and City of Worcester on communications, public announcements and stakeholder coordination in a highly visible civic and live-entertainment environment.

• Coordinated national media for the Worcester Cold Storage fire memorial honoring six firefighters. Worked directly with the White House liaison and U.S. Secret Service for the service attended by President Clinton and Vice President Gore.

• Handled press conferences and public announcements; prepared the General Manager and other spokespeople with interview notes, outlines and briefing materials. Supported media appearances and event coordination on site. NEW ENGLAND DEVELOPMENT / WELLSPARK GROUP Massachusetts Director of Marketing 1996–1998

Directed destination marketing, consumer campaigns, events and communications for retail properties. Coordinated management, tenants, agencies, media and community partners. EDUCATION & PROFESSIONAL DEVELOPMENT

B.A., English, concentration in Writing & Communications University of Massachusetts-Dartmouth Digital Marketing Certificate The Wharton School Online at University of Pennsylvania CREATIVE & COMMUNICATIONS SKILLS

Copywriting and editing • Concepts & art direction • Packaging and collateral • Photography & video direction • Presentations • Research • Public speaking

TECHNOLOGY

Adobe Creative Suite • Microsoft Office • PR Newswire • Google Workspace • Asana • Salesforce CRM • OpenAI • Claude • Canva • MailChimp • WordPress • Google Analytics • Slack • Instagantt

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