Adjunct Professor & Marketing Research Consultant

JAMES J. PARTNER

PRESIDENT, VIRTUAL RESEARCH, LLC

CONSULTANT IN THE MARKETING RESEARCH SECTOR

ADJUNCT PROFESSOR OF FOOD MARKETING ~ SAINT JOSEPH’S UNIVERSITY, THE HAUB SCHOOL OF BUSINESS TEXTBOOK AUTHOR ~ FOOD MARKETING RESEARCH: A STUDENT GUIDE, CO-AUTHORED WITH DR. JOHN STANTON 1138 Collegeville Road ~ PO Box 409

Skippack Village, PA. 19474

Mobile. 610/213.9569 Office. 610/454.9753

Email *****.*.*******@*****.*** or ********@***.*** Website. www.virtualresearch.us

PROFILE.

Seasoned executive with a comprehensive perspective on business development-related marketing issues facing many of today’s consumer product companies. Using proven marketing research methodologies to build solid foundations for brands, enhanced/efficient marketing efforts, and measurement to monitor ROI. Today, I also teach Marketing Research at Saint Joseph’s University ~ The Haub School of Business, both undergraduate students and those in the MBA Program at SJU. EXPERIENCE.

VIRTUAL RESEARCH, LLC, Skippack Village, PA

2020 – today

Started at the request of several long-term clients, I am President of Virtual Research, which operates under www.virtualresearch.us. I am able to provide a comprehensive suite of marketing research methodologies, including focus groups and in-depth interviews, as well as traditional quantitative research methodologies including concept tests, product tests, communication studies, tracking studies, and innovation assignments, for a variety of businesses.

For clients in the “start-up phase,” I also provide POS updates (e.g. Monthly Toplines) to assess competitive threats and monitor marketing spends for businesses operating in traditional and non-traditional channels – think syndicated data.

SAINT JOSEPH’S UNIVERSITY, HAUB SCHOOL OF BUSINESS, Philadelphia, PA 2015 – today

Recruited by the Department Chair of the Food Marketing Department, to join the staff as an Adjunct Professor on the basis of my experience in the food industry. At SJU, I teach Marketing Research for the Food Industry, Consumer and Customer Behavior, and International Marketing, for both undergraduates and graduate students based on department need.

In FMK301/722, my students are challenged with a semester-long assignment where they are required to use Secondary Research, Syndicated Research, Qualitative Research, and Quantitative Research to address a real- world challenge for a brand currently hitting headwinds. In FMK302, we also provide Team-based assessment and recommendations for real-world clients using consumer feedback and apply the principles of consumer/customer behavior in a changing marketplace to provide actionable direction. NOTE: In November 2022, I became a published author with the release of Food Marketing Research: A student guide, v 2.0. Co-authored with Dr. John Stanton, Department Chair of Food Marketing at Saint Joseph’s University’s Haub School, this is the textbook we’ll be using as an additional perspective in the business school classes related to marketing research, food marketing, and the overview classes. 2

BERKS – LAUNCHBOX ~ PENN STATE UNIVERSITY, Reading, PA 2022 – today

During a hiatus from SJU in 2022, I was asked to join the Berks-LaunchBox underwritten by Penn State University. As an Advisor to entrepreneurs in Reading, PA, a socio-economically challenged market, I help guide “early phase” marketing research and strategic planning for business concepts. At the end of the course, Teams compete for “seed monies” to further their businesses. Fascinating to watch the enthusiasm of these entrepreneurs as they fine-tune their ideas into so much more than they originally envisioned!

UPDATE: In September 2026, I’ll be joining this Team as a COACH for entrepreneurs in the Program. RUTGERS – CAMDEN, THE SCHOOL OF BUSINESS, Camden, NJ 2023 – May 2025

CONSUMER BEHAVIOR – For the Fall Semester of 2024, I taught this class to undergraduates in the Business School. An overview of a wide range of issues, we are able to “dive” into many of the issues faced by college students in this very dynamic business environment. PRINCIPLES OF MARKETING – For the Spring of 2025, I have been invited to teach in the Rutgers – Camden Business School again, this entry level marketing class to students in the Marketing Department of R C, where they are exposed to the basics of marketing in the traditional track for undergraduate students. ESSENTIALS OF MARKETING – In August of 2023, I taught this class in the Rutgers – Camden Business School, an entry level marketing class to students in the LEAP Program (a pre-college course for high school juniors and seniors) where they are exposed to the basics of marketing as well as the challenges faced in a university curriculum.

INTERNATIONAL MARKETING – After two weeks in the EOM course (which I re-wrote to conform to current requirements in today’s business environment), I was asked to teach the international marketing class to seniors at the Blackwood Campus of Camden County Community College. This was also a class from Rutgers – Camden Business School.

RESEARCH FOR MANAGEMENT, INC., Skippack Village, PA 2001 – 2014

Solo-practice where I operated as a cost-effective “outsourced Research Director” for a limited number of regional food companies in the protein-space.

NOTE: During this time, I became primary care-giver for my mother, who was experiencing serious decline to her health. As her POA, I was occupied with the disposition of the contents of her home in North Jersey as well as the sale of her home, and her medical care/requirements prior to her death in 2013. VILLAGE MARKETING, INC., Skippack Village, PA

1990 – 2001

Headed a Team of 13 Marketing and Marketing Research professionals and staff – working on a variety of business categories including retail food, HBA, food service, e-commerce, B2B and B2C, entertainment, technology, pharma and OTC, financial services and insurance – where we used traditional/proven marketing research approaches to reduce risk and guide success for our clients. 3

THE CAMPBELL’S COMPANY, Camden, NJ

Corporate/Group Research Manager, 1988 – 1990

Brand Manager – Franco American Pasta, 1987

Sr./Research Manager, 1985 – 1986

Research Analyst, 1983 – 1985

During my seven years at Campbell’s, I learned consumer research working on each of the major business sectors (e.g. frozen foods, soup, canned pasta, Italian sauces, innovative refrigerated foods under the banner: Today’s Taste, the Hispanic business in Puerto Rico, and Godiva fine chocolates, and Mrs. Paul’s Seafood.) As Group Research Manager, I led a Team of research professionals (including syndicated experts) working on a collection of brands in the Campbell’s portfolio. Also established the marketing research function for several business units that were acquired during my tenure. EDUCATION.

Arizona State University, Tempe, AZ

B.S. in General Business, 1977

PERSONAL.

Married father of three grown/married children; grandfather of SEVEN! Their families are based in Costa Mesa, CA; Toronto, ON; Denver, CO Enjoying “retirement” except when I’m working.

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