E-commerce SEO & Digital Analytics Specialist

STALLION ZION VILLURI

SEO E-commerce Search Digital Analytics

Germantown, MD 227-***-**** *****************@*****.*** linkedin.com/in/stallion-zion-vill/ PROFESSIONAL SUMMARY

E-commerce search, SEO, and digital analytics professional with 7 years of experience across enterprise e-commerce environments including The Home Depot, Lowe's, and Flipkart. Holder of Google's Digital Marketing & E-commerce Professional Certificate. Proven background in onsite search optimization, on-page and off-page SEO, keyword and competitor research, backlink analysis, content optimization, website/URL architecture, conversion optimization, and performance analytics. Drove targeted search terms from $0 to $80K in revenue within six months and contributed to a 20% increase in UX engagement. Experienced in translating search and customer-behavior data into actionable recommendations and training cross-functional teams on analytics and optimization strategies.

CORE SKILLS

On-page SEO Off-page SEO Onsite Search Optimization Keyword Research Search Intent Competitor Research Backlink Analysis Content Optimization Website & URL Architecture Metadata Link Building Conversion Optimization Customer Journey Analysis Adobe Analytics Google Analytics Ahrefs SEMrush Moz Google Keyword Planner SQL Power BI Excel CMS HTML CSS Jira Confluence Trello

PROFESSIONAL EXPERIENCE

Analyst, Online Experience Analytics The Home Depot Toronto, ON

Mar 2022 - Feb 2025

• Improved targeted onsite search terms from $0 to approximately $80K in revenue within six months by identifying search gaps, analyzing performance, and recommending optimization strategies.

• Utilized Adobe Analytics to monitor website and digital-content performance, customer search behavior, conversion opportunities, and user journeys.

• Collaborated cross-functionally to improve website experience and internal search relevance, contributing to a 20% increase in UX engagement.

• Led training for 15+ Category Analysts across 10+ parent categories and 20+ subcategories on search-gap analysis, search performance, SEO strategies, and dashboard usage.

• Analyzed multiple data sets to identify performance opportunities and developed reports, recommendations, and strategies for cross-functional stakeholders.

• Validated and improved data quality using Adobe Analytics and debugging tools to ensure reporting aligned with tracking strategies.

• Built mobile and digital analytics reports to surface user-behavior trends, funnel opportunities, and areas for customer-experience optimization.

Project Specialist Operations (On-page SEO) Lowe's via Intelliswift

Oct 2020 - Mar 2022

• Analyzed and optimized e-commerce pages to identify on-page and off-page SEO issues and performed content maintenance and updates.

• Built, implemented, and updated SEO strategies using keyword research, competitor analysis, backlink reviews, and landing-page observations.

• Performed competitor research covering keyword usage, ad placement, placement bids, and landing-page approaches to identify optimization opportunities.

• Conducted backlink analysis to evaluate link quality and referring sources.

• Converted written content into HTML and published page updates through the CMS, including metadata and other page-level optimization elements.

• Improved onsite search functionality to strengthen relevance, click-through performance, revenue opportunities, and overall customer experience.

• Created Adobe Analytics reports and dashboards and trained Category Analysts to use visitor-behavior data for optimization decisions.

PROFESSIONAL EXPERIENCE - CONTINUED

Business Analyst Intern Collective Arts Brewing

Hamilton, ON

Sep 2021 - Dec 2021

• Analyzed key aspects of business performance and summarized findings into stakeholder presentations.

• Prioritized customer needs and recommended business changes based on collected feedback and observed performance.

• Conducted interviews with business users to document business processes and user requirements and evaluated competitive trends to identify improvement opportunities.

• Performed competitor benchmarking and assessed financial and operational metrics to support business recommendations. Analyst - Search Operations Flipkart

via MattsenKumar Services

Jul 2018 - Aug 2020

• Reviewed and optimized search and web experiences to improve keyword targeting, URL strategy, website architecture, and content relevance.

• Created SEO and search strategies using keyword research, competitive analysis, performance trends, and search-engine algorithm updates.

• Monitored search and marketing performance to identify opportunities for stronger discoverability, engagement, and conversion.

• Managed search and digital analytics work focused on user behavior, engagement, and conversion opportunities across online experiences.

• Partnered with product and marketing stakeholders to translate analytics findings into practical recommendations for search and customer-experience optimization.

Customer Support Associate BigBasket

India

2018

• Provided non-voice customer support through email, chat, and SMS for e-commerce orders, delivery inquiries, and service issues.

• Supported customer experience operations in a high-volume online grocery and e-commerce environment, resolving order and account-related concerns.

Customer Service Representative Firstsource Jan 2017 - Feb 2018

• Supported internal and external customers, resolved account and service concerns, and provided information on charge accounts and loyalty programs.

EDUCATION

Ontario Graduate Certificate - Information Systems Business Analysis George Brown College, Toronto, ON 2021 Diploma in Automobile Engineering Hindustan Electronics Academy, Bengaluru, India 3-year program First Class 2016 CERTIFICATIONS & ADDITIONAL TRAINING

• Google Digital Marketing & E-commerce Professional Certificate - Google / Coursera Aug 2025 Completed full 7-course professional certificate

• SQL for Data Science - University of California, Davis / Coursera

• Volkswagen Group Technical Apprentice Training Programme (VG-TAP), Audi-specific - Hindustan Electronics Academy Jan 2015 - Jul 2015

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