Senior Copywriter & Content Strategist

Stacia Jacobson www.staciajacobson.com 562-***-****

Senior Copywriter *********@*******.*** 5105 Cathy Dr., Forney, TX 75126

Summary

Senior copywriter and content strategist with 20+ years of agency and in-house experience

Creates B2C and B2B work, from white papers to full campaigns across digital, social, retail, broadcast, out-of-home, and print

Uses AI to explore ideas, gather insights, refine copy, and work more efficiently while keeping brand voice and strategy at the center

Industry Expertise

Food & Beverage

CPG

Automotive

Tourism

Wireless

Fine Jewelry

Consumer Electronics

Technology

Finance

Law Enforcement

Government

USDA/FDA

Core Competencies

Creative Concepting & Copywriting

Brand Voice & Messaging

Social Media Content

Digital Advertising

Video & Broadcast Scriptwriting

Integrated Campaign Development

Presentation & Pitch Development

Copywriting Across Multiple Channels & Audiences

AI-Assisted Creative Development

White Paper & Strategy Development

B2B and B2C Campaigns

E-commerce Creative

Creative Brief Development

Photography & Videography Production

Content Strategy Development

Technical-to-Nontechnical COmmunications

Tools

Microsoft Office

Google Docs

Adobe Workfront

Figma

AI Expertise

Experience

Augustine Agency Irving, TX Feb 2020 – July 2026

Senior Copywriter

Lead writer at AMA DFW’s 2026 Agency of the Year

Created campaign concepts, brand voice and messaging, social content, digital ads, and blogs for Avocados From Mexico, Mission Foods, Mission Racing, National Mango Board, Texas Department of Agriculture, DeVons Jewelers, California Highway Patrol (CHP), Napa Valley, Discover Torrance, and more

Translated strategic briefs into channel-specific creative for consumers, retailers, importers, foodservice professionals and public-sector audiences

Produced digital, social, video, retail bins and signage, OOH, print, annual reports, and experiential creative

Richards Lerma Dallas, TX Dec 2017 – Dec 2019

Brand Creative / Writer

Concepted, wrote, directed, and produced TV and radio spots, OOH, in-store signage and social media posts for Metro by T-Mobile

Wrote for additional clients, including Advance Auto Parts, Mi Mesa Tortilla Chips, Clamato, Watz Chips, Nike, and Avocados From Mexico, as well as pro-bono clients PRxPR and #StopGunViolence

Designory Long Beach, CA March 2012 – Dec 2017

Senior Copywriter

Lead copywriter on the Subaru team, also wrote for Nissan and Infiniti

Create digital guided tours and video scripts for YouTube and other social media channels

Received a national Silver Addy for 2014 Subaru Crosstrek campaign

Wrote both Aurasma-based 2014 Forester Able app and Subaru Discover app that interacted with several 2014 Subaru print brochures to unlock photos and videos

VIZIO Irvine, CA Jan 2011 – February 2012

Copywriter

Copywriter at America’s #1 LCD HDTV and Sound Bar company

Created product copy for website, and wrote banner ads, eBlasts, POP displays, event displays, social media contests, and print ads

Sarkissian Mason Irvine, CA May ‘07 – December ‘10

Copywriter

Copywriter at one of AdAge’s 2007 “10 Hottest Digital Agencies Around”

Helped Mazda to become J.D. Power’s 2009 Online Marketer of the Year

Wrote digital copy for the entire Mazda line-up, including mobile and social media applications

Proofread for all major clients, including Mazda, Boeing, ESPN Magazine, Dove Chocolates, Nivea, Target, Edun, and Zappos Couture

Fremont Investment & Loan Brea, CA Dec ‘06 – May’07

Marketing Communications Specialist

Wrote print ads, newsletters, direct mail, and web content for the Corporate Marketing Department of an investment bank

Education

Brigham Young University – Provo 2000

BA Marketing Communications with Minor in Business

Brigham Young University – Hawaii 1997

AA Speech Communications

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