Integrated Marketing Specialist - Data-Driven Marketer

BRIANNA DEL BOCCIO

Chicago, IL ***** ***********@*****.*** 773-***-****

LinkedIn: www.linkedin.com/in/brianna-del-boccio-0a0437222

Marketing Portfolio: https://canva.link/briannadelboccio-portfolio

Recent marketing graduate with hands-on experience in digital marketing, business analytics, and client engagement. Seeking to join a forward-thinking corporation that thrives on focused marketing strategy, data-driven insights, and sales growth.

CORE COMPETENCIES

Social Media Marketing, Email Marketing, Marketing Analytics, Campaign Management, Content Scheduling, Canva, Content Scheduling, Engagement Consumer, SEO Fundamentals, Data Analysis, and Effective Communication.

EDUCATION

Bradley University, Bachelor of Science, Marketing Peoria, IL May 2026

Minor in Business Analytics

Bradley University Honors Program, Dean's List

PROFESSIONAL EXPERIENCE

Social Media Manager AbsoLutes Heating and Cooling, Pekin, IL Feb 2026 - May 2026

●Planned, designed, and scheduled 16+ branded social media posts promoting HVAC services and seasonal campaigns.

●Developed engaging content that strengthened brand consistency across Facebook and other digital platforms.

●Monitored engagement metrics to identify high-performing content and improve future campaign performance.

●Assisted with community management by responding to customer interactions and supporting online engagement.

●Increased local brand visibility through targeted digital marketing initiatives.

Digital Marketer & Telemarketer Farmers Insurance, Peoria, IL Nov 2025- May 2026

●Designed and published branded marketing content to increase local market awareness.

●Executed social media campaigns aligned with customer acquisition and business growth objectives.

●Used engagement insights and audience data to optimize content performance.

●Conducted outbound customer outreach while promoting insurance products and services.

●Managed CRM records and nurtured customer relationships to support retention efforts.

Marketing Communications Intern Peoria Sunday Morning League, Peoria, IL May 2025- Aug 2026

●Launched and managed the organization's TikTok account from the ground up.

●Produced more than 20 sports-focused videos using trending content strategies.

●Planned weekly content calendars and executed consistent publishing schedules.

●Tracked engagement metrics and adjusted content strategies to improve audience reach and interaction.

●Strengthened community engagement through consistent communication and creative storytelling.

Technology and Computer Skills: Microsoft Excel, PowerPoint and Word

Contact this candidate