Senior Program Manager, eCommerce & AdTech Operations

DAVID RICH

Creative • Inventive • Problem Solver

Senior Program Manager eCommerce Operations Creative Operations AdTech

San Bruno, CA 650-***-**** **********@*****.*** https://www.linkedin.com/in/davidrich4

SUMMARY

Senior program manager and eCommerce operations leader with 15+ years of experience driving cross-functional initiatives across AdTech, retail media, eCommerce, mission-driven work, creative operations, media, and digital business operations. Proven record leading platform migrations, website redesigns, CTV partnerships, global online stores, marketing campaigns, and operational process improvements. Skilled at building structure around ambiguous initiatives, aligning stakeholders, defining requirements and OKRs, managing vendor and partner relationships, and translating data into clear plans, decisions, and measurable outcomes.

SKILLS

Program Management Portfolio Management eCommerce Operations Creative Operations AdTech Retail Media CTV Partnerships Platform Migrations Website Redesigns Product Requirements PRDs OKRs SLAs RFPs Vendor Management Stakeholder Management

Cross-Functional Leadership PMO Operations Process Improvement Change Management KPI Reporting Analytics SEO A/B Testing UX Optimization Content Strategy Marketing Campaigns Copywriting Various CMS platforms Jira Confluence Airtable Workfront Wrike Asana Salesforce Adobe Creative Suite

PROFESSIONAL EXPERIENCE

Walmart Connect, San Bruno, CA Sep 2023 – May 2026

Program Manager, PMO Team and In-Store Audio Operations Manager Contract

CTV Partnerships (Disney, YouTube, NBCU, Vizio, and Roku), Data Clean Room Initiatives, Search Incrementality, In-Store Audio (Radio) Operations

Led cross-functional AdTech and retail media initiatives across product, product marketing, engineering, data science, and business teams, including CTV partnerships with Disney, YouTube, NBCU, Vizio, and Roku.

Established project plans, operating cadence, roles and responsibilities, timelines, reporting, and accountability mechanisms for high-visibility PMO initiatives.

Supported data clean room, search incrementality, and in-store audio operations programs by identifying issues, building hypotheses, coordinating analysis, and translating findings into actionable decisions.

Defined and aligned product objectives, OKRs, requirements, PRDs, specifications, SLAs, and stakeholder communications to improve execution clarity and delivery visibility.

Managed weekly updates, KPI reporting, risk tracking, escalations, and cross-team communications using Airtable, Confluence, and Jira.

Owned in-store audio operations workflow, ensuring scripts were written, approved, produced, scheduled, and delivered on time; also wrote a majority of the audio scripts.

BlueJeans Network by Verizon, San Francisco, CA Mar 2019 – Dec 2022

Senior Global eCommerce Manager, Strategy, Operations, and Project Management

Led global eCommerce strategy, operations, and project management for B2B and direct-to-consumer subscription products, including pricing plans, product offerings, payment plans, promotions, and trial campaigns.

Project managed eCommerce platform sourcing, customer database migration, shop site redesign, and relaunch efforts, including two major migration and relaunch cycles.

Created a more stable global eCommerce business by reducing customer friction, addressing churn drivers, improving customer experience, and strengthening operating processes.

Maintained analytics dashboards, revenue projections, KPI reporting, and business health monitoring to guide prioritization and stakeholder decisions.

Defined operating policies, catalog configuration, localization, demand generation, payment processing, customer care escalation workflows, and product intake processes.

Developed requirements, mockups, flows, Jira tickets, scripts, testing plans, and documentation for new eCommerce features, product launches, and site functionality.

Led internal stakeholders and external vendors through project planning, critical path analysis, risk mitigation, resource planning, status reporting, and delivery governance.

Optimized traffic, conversion, and customer experience through SEO, A/B testing, affiliate program management, content updates, promotions, and UX improvements.

Chan Zuckerberg Initiative, Redwood City, CA Feb 2018 – Jul 2018

Senior Website Project Manager, Creative Studio Contract

Created a three-stage website redesign and relaunch plan for the CZI website, aligning creative, marketing, communications, vendor, and stakeholder workstreams.

Managed creative project processes, RFP submissions, agency collaboration, interactive digital projects, WordPress updates, and brand asset organization.

Improved consistency across creative, marketing, and communications assets by coordinating teams, vendors, and digital production requirements.

Walmart eCommerce, Online Grocery, San Bruno, CA Dec 2015 – Aug 2016

Senior Creative Producer and Project Manager Contract

Managed creative campaign development for the nationwide rollout of Walmart Online Grocery, coordinating digital, print, email, landing page, app, direct mail, and packaging assets.

Led production schedules, creative briefs, digital asset delivery, and cross-functional coordination across marketing, merchandising, design, copywriting, and content strategy teams.

Directed a creative team of designers, copywriters, and art direction resources while ensuring timely delivery of customer-facing campaign assets for Walmart.com and affiliate properties.

Embarcadero Technologies, San Francisco, CA Dec 2010 – Feb 2015

Senior Global eCommerce Operations Manager

Directed a multi-million-dollar global eCommerce business across the Americas, EMEA, APAC, Southeast Asia, and Oceania for B2B and direct-to-consumer customers.

Project managed two eCommerce platform migrations with product, marketing, finance, IT, legal, operations, vendor, and third-party teams.

Owned online store operations, including product catalogs, pricing, SKUs, product descriptions, serial keys, downloads, images, localization, compliance, tax integrations, customer support escalations, and order issue resolution.

Defined requirements for new eCommerce functionality, design improvements, integrations, navigation, SEO, customer experience enhancements, and operational process improvements.

Managed integrations between eCommerce platforms, Great Plains accounting, Sanctuary licensing, and Avalara tax and compliance systems.

Built dashboards and executive reporting on sales, conversion, traffic, campaigns, promotions, affiliate performance, and business health.

Managed affiliate program.

Designed all affiliate display advertising.

Partnered with Product Marketing on banners, bundles, coupons, email campaigns, special offers, SEO, A/B testing, Salesforce, Eloqua marketing automation, Digital River, and Cleverbridge.

Freelance, San Francisco, CA Jan 2010 - Dec 2010

Online Marketing Consultant

Performed member acquisition through e-newsletters, blogs, targeted advertising, and promotions.

Drove brand development and social media marketing across multiple channels.

Improved search engine optimization, website redesign, and content development efforts.

ABC News, Disney Broadcasting, San Francisco, CA Dec 1998 - Jan 2009

New Media Manager: Web Producer, Editor, Marketing, Website Project Manager

Developed and managed $150,000 online and on-air integrated client marketing campaigns.

Increased online traffic to 2.5M monthly page views for KGO Newstalk and 1.1M monthly page views for KSFO Hot Talk.

Redesigned two websites with a third-party partner, saving nearly $40,000.

Managed all content for all digital properties

Grew online club membership from 0 to 130,000 members.

Wrote news headlines and synopses while managing content for digital properties.

Wrote scripts for on-air promo spots.

Developed online and on-air marketing programs to protect and enhance radio station brands.

Established budgets with advertising clients for advertiser programs.

Designed all display advertising.

Developed and managed online sports content for the 49ers, Cal Bears and Raiders.

Designed every year the annual Leukemia and Lymphoma Society radiothon online presence.

Edited audio and video files for upload

Developed integrated marketing programs for advertiser clients.

Produced station events.

Marketron – Broadcast Solutions, San Mateo, CA Aug 1995 - May 1998

Senior Systems Consultant

Implemented ad trafficking and receivables software systems for radio clients.

Conducted client meetings with radio station management to customize software systems.

Installed software on client radio-site networks and managed field installation teams.

Converted customers from competitor products, trained clients, and supported national sales team accounts.

Built databases, analyzed and resolved client database problems, and tested software upgrades.

EDUCATION

San Francisco State University, San Francisco, CA

2-Year Multimedia Certificate Program, Internet (Web) Design and Technology

Bachelor of Arts, Broadcast and Electronic Communications, Television Production and Directing, magna cum laude

TECHNOLOGIES

Design and Web: Adobe Creative Suite including Photoshop, Illustrator, Dreamweaver, XD, Paint Shop Pro, GIF Animation, HTML, CSS, JavaScript, FTP

Content Management Systems: WordPress, Drupal, MediaSpan, OnRadio

eCommerce Management Systems: Digital River, Cleverbridge, Paddle

Analytics and Media: Google Analytics, Audio and Video Editing Software

Project Management and Collaboration: RealTIME digital asset/project management cloud-based software suite, Basecamp, Slack, Box, OneDrive, Confluence, JIRA, Airtable, Wrike, Asana, Adobe Workfront, DAM

AI: Claude Cowork, MS Copilot, ChatGPT, Gemini

Business Platforms: Salesforce, Microsoft 360, Google Workspace

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