Shopify Developer, SEO, and E-commerce Analytics

Sarthak Sharma

Senior E-commerce Executive Shopify Developer SEO & Data Analytics Specialist

Ghaziabad, India 837-***-**** *******************@*****.*** PROFESSIONAL SUMMARY

E-commerce professional with 1.5+ years of experience in Shopify development, product listing management, SEO optimization, and data-driven decision-making. Skilled in Liquid theme customization, storefront development, and managing large-scale product catalogs with high accuracy. Experienced in optimizing product listings, improving UI/UX, and using analytics and AI tools such as Google Analytics, Search Console, Microsoft Clarity, and Shopify Sidekick (Shopify Magic AI) to enhance website performance, content output, and user experience. Proven ability to increase organic traffic, reduce listing errors, and support efficient, AI-assisted e-commerce operations.

CORE SKILLS

Data & Analytics: Python, Excel, Power BI, Data Analysis, Reporting E-Commerce & Development: Shopify (Liquid), Theme Customization, SEO, FTP, GTIN Management AI Tools: Shopify Sidekick (Shopify Magic AI) for AI-assisted content generation, product descriptions, SEO metadata, and store analytics; AI-assisted workflow automation

Analytics & Marketing Tools: Google Analytics, Google Search Console, Google Merchant Center, Microsoft Clarity Tools: Screaming Frog, AWIN, OPAL, Git (Basics)

Programming: C, Java (Basics)

PROFESSIONAL EXPERIENCE

Senior E-Commerce Executive Nov 2025 – Present

Benzara E-commerce India Pvt. Ltd (USA-based)

• Executed Shopify theme customization using Liquid, improving UI/UX and resolving frontend issues to enhance user experience

• Developed and customized Shopify sections, templates, and layouts based on business requirements, improving storefront performance and responsiveness

• Managed Shopify storefront operations, optimizing UI/UX and reducing page load issues to enhance overall user experience

• Performed technical SEO audits using Screaming Frog, improving site health and maintaining consistent organic traffic growth

• Managed 35,000+ SKUs, ensuring 98%+ catalog accuracy across multiple brands

• Streamlined FTP bulk upload processes, reducing manual workload by 25%

• Implemented workflow improvements, reducing turnaround time for updates by 30%

• Used Shopify Sidekick (Shopify Magic AI) to accelerate product description drafting and SEO metadata generation, supporting faster and more consistent catalog updates

• Monitored KPIs and sales data to support inventory planning and business decision-making

• Analyzed user behavior using Google Analytics and Microsoft Clarity to identify improvement areas and enhance user experience

• Managed affiliate marketing via AWIN, improving campaign tracking efficiency E-Commerce Executive Nov 2024 – Nov 2025

Benzara E-commerce India Pvt. Ltd (USA-based)

• Customized Shopify themes using Liquid, improving storefront usability and engagement

• Increased organic traffic by 15% through SEO issue resolution using Screaming Frog

• Reduced SKU mismatches and listing errors by 20% via GTIN correction

• Managed product onboarding across warehouse, dropship, and import channels

• Automated product upload processes via FTP, improving efficiency and accuracy

• Generated sales and performance reports to identify trends and optimize operations PROJECTS

Teaching Board Clone (MCA Major Project)

• Built a full-stack educational platform with interactive features

• Designed for scalability and real-world usability E-Commerce Shopping Platform (BCA Project)

• Developed a functional e-commerce website with cart and checkout system

• Focused on user-friendly UI/UX and seamless navigation CERTIFICATIONS

• Data Science with Python – EDUCBA (2026)

• Data Analyst Certification – OneRoadmap

• TCS iON Career Edge – Young Professional

• Professional MS Office

• Introduction to Artificial Intelligence – Infosys EDUCATION

• MCA – I.M.S Engineering College, Ghaziabad (2023–2025)

• BCA – J.M.S. Group of Institutions (2020–2023)

• 12th (ISC) – Ingraham Institute English School (2019)

• 10th (ICSE) – Ingraham Institute English School (2017)

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