Marketing Communications

JULIE MATHIS

Marketing & Communications Executive

*****@**************.*** 310-***-**** linkedin.com/in/juliemathis/

PROFILE

Strategic and hands-on communications leader with 20+ years of experience driving product storytelling, brand strategy, and media relations for B2C, B2B, and philanthropic organizations. Deep expertise across tech sectors, including AI and robotics, SaaS, consumer tech, entertainment tech, fintech, and digital assets, with a proven ability to build industry-leading brands, translate complex technology into compelling narratives, and deliver measurable impact. Adept at working cross-functionally with product, marketing, and executive teams. Known for building high-performing teams, securing top-tier media coverage, and architecting communications programs that scale. In-house and agency experience.

CORE EXPERTISE

•Product & Brand Communications

•Media Relations & Thought Leadership

•Messaging & Narrative Development

•Launch & GTM Communications

•Entertainment Communications (Digital Entertainment & Corporate Comms for Entertainment Companies)

•Executive Visibility & Spokesperson Coaching

•Brand Positioning in Competitive & Emerging Markets

•Trade Show & Live Event Launches (CES, SXSW)

•Emerging Tech Storytelling (AI, Robotics, Crypto)

•Cross-Functional Team Leadership

•Insights-Driven Strategy & ROI Reporting

RELEVANT EXPERIENCE

The Crooks Group Marketing Communications – Founder Current

Serve as fractional Chief Communications Officer, partnering with leading tech and entertainment companies to develop and execute high-impact external communications strategies.

•Humanoid (AI & Robotics): Led North American launch communications for HMND 01 Alpha, the UK’s first industrial humanoid robot, at CES 2026, including a live factory-task demonstration at the Schaeffler booth. Positioned the company’s record seven-month development cycle and real-world industrial use case to stand out in a crowded humanoid field.

•Firefly (Physical AI Security): Mapped and executed launch strategy for Firefly’s physical AI security platform, securing features across VC, business, and tech press as well as campus security and general security trade outlets. Positioned the company to reach investors, enterprise buyers, and end-user security leaders at the same time.

•Bron (Digital Asset Self-Custody): Led launch communications for Bron, a non-custodial MPC crypto wallet from the founders of Copper.co, including the launch of its Digital Inheritance feature. Translated complex cryptography into accessible stories about security, family wealth, and succession planning for high-net-worth and wealth management audiences.

•Tradable Bits (Fan Engagement Tech): Lead global product and brand comms; developed cross-platform messaging frameworks, secured international press, and drove measurable engagement through executive thought leadership and media.

•SEVN (Sports & Entertainment Video Network): Provide ongoing PR support, including media relations, conference and speaking opportunities, and sustained coverage to build the network’s visibility across sports, entertainment, and media industry audiences.

•PILA Energy (Smart Home Battery): Supported GTM and launch communications; generated $500K in launch-week sales, with 50% tied to media-driven exposure.

•FilmHedge (Fintech for Entertainment): Repositioned the company from niche to mainstream through storytelling, press, and industry events; elevated visibility across entertainment and business press.

•Lightspeed Venture Partners: Led earned media efforts for strategic investments, including high-impact storytelling around Lady Gaga’s Haus Labs launch.

•Homage & The Byrd Golf (Consumer Brands): Built product PR strategies and brand narratives to support e-commerce growth and industry presence.

Wave Sports + Entertainment – Head of Communications 2021–2023

Transformed the external perception of the company through brand storytelling, product launches, and executive communications.

•Repositioned the brand through a full rebrand (name, logo, messaging, web).

•Led communications for Series B ($27M), shaping the narrative alongside board members and VCs.

•Oversaw external communications for award-winning content, podcast launches, and new product lines, including show publicity and launched branded merch tied to “New Heights” podcast with Jason & Travis Kelce.

•Built LinkedIn, BuiltIn, and PR presence to attract talent and position company leadership.

•Managed first-ever presence at IAB NewFronts; elevated product story through media and partner strategy.

Meta / Facebook – Entertainment Communications (Contract) 2019–2020

•Built and executed strategic communications plans for Facebook’s Entertainment division.

•Partnered with major brands like The Academy Awards and SXSW to amplify product relevance in the entertainment space.

•Pivoted communications in response to COVID-19, preserving brand momentum amid global uncertainty.

42West – SVP, Strategic Communications 2015–2019

•Led strategy for clients in tech, entertainment, retail, and finance.

•Spearheaded high-profile PR campaigns for Facebook, Buzzfeed, Gemini, DeBeers, Fox Consumer Products, and more.

•Managed full-service product communications, press relations, and reputation strategy for clients.

•Directed cross-functional team across offices and time zones.

EDUCATION

University of Texas at Austin, Bachelor of Journalism

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