Visual Merchandising & Retail Execution Expert

JOHN ABRAHAM

Jersey City, NJ 347-***-**** ************@*******.***

PROFESSIONAL SUMMARY

Visual Merchandising professional with 8+ years of experience elevating brand equity and driving commercial performance through strategic product presentation and showroom execution. Skilled at translating seasonal brand vision into compelling, sales-forward environments across wholesale, showroom, and retail channels. Proven ability to partner with cross-functional creative and sales teams, lead collection launches and partner-facing experiences, and champion visual consistency across every brand touchpoint. Background spanning global brands including Nike, PUMA, and Gap; adept at bringing elevated aesthetic judgment to high-impact environments. CORE COMPETENCIES

Visual Merchandising Execution • Window & In-Store Campaign Installations • Seasonal Floor Sets & Launches • Mannequin Styling & Product Presentation • Fixture Setup & Adjustment • Planogram Execution • Photo Documentation & Installation Recaps • Multi-Location Rollout Coordination • Brand Standards Implementation • Visual Audits & Walkthroughs • Cross-Functional Collaboration • Team Training & Coaching • Adobe Creative Suite • Microsoft Excel / PowerPoint / Keynote • Miro PROFESSIONAL EXPERIENCE

Field Visual Merchandiser ThirdChannel Feb 2026 – Present

● Execute field visual merchandising for Vans across multiple retail doors spanning NYC/NJ, updating product presentations, maintaining VM standards, and ensuring brand consistency across all locations.

● Conduct regular store visits and visual audits, identifying opportunities to improve product placement, presentation, and sell through, submitting structured reports and actionable feedback directly to Vans HQ.

● Build and maintain strong relationships with store teams and management across assigned doors, providing hands on VM coaching to reinforce brand standards on the floor. Field Visual Merchandising Coordinator Winston Retail Jan 2023 – Jan 2026

● Executed hands-on visual merchandising, window installations, and in-store campaign setups including props, fixtures, and signage across 15+ retail locations across the region, ensuring 100% alignment with corporate direction each quarter.

● Coordinated simultaneous seasonal rollouts across multiple doors, managing tight timelines and real-time execution adjustments to maintain presentation standards under fast-paced conditions.

● Captured photo documentation of completed installations and submitted execution recaps and approvals to corporate brand partners, supporting quality control and continuous improvement.

● Partnered with store leadership and field teams to deliver hands-on visual coaching, improving presentation consistency and reducing recurring execution errors.

● Developed and maintained execution tracking reports to monitor store readiness, flag gaps, and provide leadership visibility into rollout progress. Studio Visual Merchandising Coordinator CLAD 360 (Freelance) Oct 2022 – Dec 2025

● Executed corporate presentation standards within showroom and internal retail environments for global brand clients, managing fixture placement, layout alignment, and visual consistency across presentation spaces.

● Translated seasonal visual direction into clear, scalable execution references adopted by internal field and store teams across multiple regions and rollout timelines.

● Supported installation readiness for partner appointments and stakeholder reviews, ensuring brand-ready environments were delivered on time and to standard. Studio Visual Merchandising & Styling Coordinator PUMA (Freelance) Jun 2022 – Sep 2022

● Executed seasonal visual direction across showroom and presentation environments, including hands-on fixture setup, zoning, and product presentation for internal and wholesale-facing touchpoints.

● Supported PUMA New York Fashion Week production — coordinating garment preparation, styling, and on-site execution under tight timelines in a fast-paced live environment. Studio Stylist Gap Dec 2021 – May 2022

● Styled mannequins and developed product presentation references used as visual execution standards across hundreds of Gap retail locations nationwide.

● Contributed to seasonal visual presentation guides, translating art direction into scalable styling and planogram standards for store teams across multiple formats.

● Supported photo and layout documentation for internal visual references, ensuring accuracy, clarity, and real-world applicability for field execution teams. Product Presentation Specialist Nike Dec 2018 – Dec 2021

● Executed hands-on visual merchandising and product presentation across 10+ retail and corporate locations, leading seasonal floor sets, window updates, and in-store campaign installations aligned with Nike's global brand standards.

● Partnered with Visual, Merchandising, and Operations teams to implement presentation direction, optimize fixture layouts, and deliver installation-ready environments on tight seasonal timelines.

● Supported corporate showroom and media environments — styling product and talent for press photography, media days, and internal brand presentations including Nike global launches.

● Conducted store walkthroughs and visual audits; captured photo documentation and submitted installation recaps to reinforce brand standards and support continuous improvement. EDUCATION & CERTIFICATIONS

AICI Image Consulting Certification Fashion Institute of Technology (FIT) 2020

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