Multi-Site Operations & Sales Performance Leader

ROBYN J. EVANS

OPERATIONS & BUSINESS PERFORMANCE EXECUTIVE

Multi-Site Operations P&L Leadership Organizational Growth Customer Experience Team Development

Gordonsville, VA 850-***-**** *****.******@*****.***

linkedin.com/in/robyn-evans-94839695

EXECUTIVE PROFILE

Hands-on operations executive with a track record of strengthening complex, multi-site service organizations through disciplined execution, team development, financial accountability, and scalable processes. Experienced leading geographically dispersed operations, improving business performance, developing high-performing teams, and partnering with executive leadership to translate strategy into measurable results.

Combines strong financial acumen with an approachable, people-centered leadership style. Known for assessing operations, identifying performance gaps, creating practical solutions, and building accountability while maintaining strong organizational culture and customer experience. Brings extensive experience in P&L management, operational improvement, sales and revenue performance, organizational change, openings and transitions, and multi-functional leadership.

CORE EXPERTISE

Multi-Site Operations • P&L Management • Business Performance • Operational Strategy • Process Improvement • Team Leadership & Development • Organizational Change • Performance Management • Budgeting & Forecasting • KPI & Dashboard Development • Customer Experience • Sales & Revenue Performance • Labor & Expense Management • Cross-Functional Leadership • Turnaround & Stabilization • Openings & Transitions • Organizational Design • Talent Development • Service Operations • Growth & Scaling

PROFESSIONAL EXPERIENCE

WATERWALK HOSPITALITY

Vice President of Operations & Sales Jul 2024 – May 2026

Led operations and sales for a geographically dispersed hospitality and residential platform during a significant organizational transition from third-party to self-management and partnership with Wyndham. Worked across Operations, Sales, Revenue Management, Marketing, Finance, Human Resources, Engineering, and Customer Experience to improve execution and establish scalable operating practices.

Assessed existing operations and identified process, leadership, communication, and performance gaps during the transition to self-management.

Developed operating procedures, leadership cadence, KPI dashboards, scorecards, and performance reviews to improve visibility, consistency, and accountability.

Aligned operations and sales teams around shared business objectives, customer acquisition, market performance, revenue growth, and profitability.

Worked directly with General Managers and sales leaders to establish expectations, address performance gaps, and develop actionable improvement plans.

Engaged team members in operational changes to increase adoption, collaboration, and ownership of new processes.

Supported organizational restructuring, operating-model changes, portfolio transitions, leadership development, and scalable processes.

Partnered cross-functionally with executive leadership and functional teams to resolve operational challenges and improve business performance.

BY THE SEA RESORTS

Chief Operating Officer Mar 2017 – Jul 2024

Directed operations for a diversified multi-site service organization encompassing hotels and resorts, vacation rentals, restaurants, entertainment, and related consumer businesses. Held broad responsibility for P&L performance, people leadership, customer experience, organizational development, and execution across a portfolio generating approximately $300M in annual revenue.

Directed day-to-day and long-range operating performance across Operations, Sales, Marketing, Revenue Management, Finance, Human Resources, Food & Beverage, Engineering, and Customer Experience.

Managed budgeting, forecasting, profitability, labor productivity, expense controls, revenue performance, and operational execution across multiple business lines.

Built, coached, and developed General Managers and senior leaders while establishing clear performance expectations and accountability.

Partnered with ownership on business priorities, capital investments, organizational design, growth initiatives, and performance improvement.

Restructured corporate responsibilities based on organizational needs, workloads, and individual strengths, creating more manageable roles, improved effectiveness, and stronger return on resources.

Developed dashboards and operating reviews that connected financial performance, customer experience, labor, revenue, and operational metrics.

Led openings, transitions, renovations, repositionings, and expansion initiatives while maintaining operating continuity and service standards.

Oversaw six stand-alone restaurant concepts in addition to hotel Food & Beverage operations.

Created a collaborative, performance-focused culture emphasizing communication, leadership accessibility, employee development, and accountability.

NATIONWIDE HOTEL MANAGEMENT

Senior Vice President of Operations 2015 – Mar 2017

Provided multi-state operational leadership for a franchised portfolio with responsibility for financial performance, field leadership, customer experience, operating standards, and organizational execution.

Led multi-location performance with accountability for revenue, profitability, labor, customer experience, compliance, and execution.

Identified underperforming operations and implemented improvement strategies addressing leadership, revenue performance, cost structure, and operating discipline.

Developed field leaders through coaching, clear expectations, performance management, and accountability.

Partnered with ownership and executive leadership on operating performance, business priorities, transitions, and growth initiatives.

Supported property openings, renovations, leadership transitions, and portfolio expansion.

LIBERTY INVESTMENT PROPERTIES

Area Vice President & Director of Sales & Marketing 2012 – 2015

Led operations and commercial performance for a 27-location portfolio with responsibility for field leadership, sales, marketing, business development, revenue performance, and customer acquisition.

Directed multi-location operating performance and developed General Managers and sales leaders.

Led sales and marketing strategy, business development, account growth, customer acquisition, and market positioning.

Established performance expectations and accountability across operations and commercial teams.

Partnered with ownership on revenue growth, operating performance, and portfolio initiatives.

ADDITIONAL LEADERSHIP EXPERIENCE

Earlier progressive leadership roles include Vice President of Operations, Regional Director of Operations, General Manager, and Director of Sales & Marketing, building a foundation in multi-site operations, P&L management, sales leadership, customer experience, people development, openings, transitions, and performance improvement.

EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Science, Accounting — University of Maryland

Bachelor of Science, Business Administration — University of Maryland

Certified Hotel Administrator (CHA) — American Hotel & Lodging Educational Institute

eCornell Professional Development: Executive Leadership • Data Analytics 360 • Strategic Marketing • Revenue Management

BOARD, INDUSTRY & COMMUNITY LEADERSHIP

Chairwoman, Executive Board, Panama City Beach Chamber of Commerce • Chairwoman, Panama City Beach Economic Development Committee • President, Bay County Chapter, Florida Restaurant & Lodging Association • Board Member, Gulf Coast State College Hospitality Advisory Board • Legislative Advocacy Task Force, CHPA • Guest Experience Committees, International Luxury Hotel Association and IHG Owners Association

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