JOHNATHAN BARBER MORTGAGE SALES, BRANCH LEADERSHIP & MARKET GROWTH
JOHNATHAN BARBER
SENIOR MORTGAGE SALES & BRANCH LEADER
Branch Growth Production Leadership Talent Development Hamilton, Ohio
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linkedin.com/in/johnathanbarber
EXECUTIVE PROFILE
Mortgage sales and branch operations leader with 25+ years of experience driving production, recruiting and developing sales professionals, expanding referral networks, and strengthening residential mortgage operations. Proven ability to combine hands-on personal production with branch leadership, P&L responsibility, market growth, borrower education, and compliance-minded execution. For 25 years, has taught credit repair and homeownership classes for consumers and prospective buyers, translating complex credit and lending concepts into practical steps toward mortgage readiness. A three-time National Sales Leader, with additional regional and Ohio sales-leader recognition, bringing a differentiated blend of mortgage leadership, credit education, public speaking, CRM strategy, and digital marketing expertise. 3X
Three-Time National Sales Leader
CityFirst & Trustcorp Mortgage
TOP REGIONAL
Sales Leader
Equity Resources / Union Home
OHIO
Sales Leader
Norcom & PacRes Mortgage
25
Years Teaching
Credit Repair & Homeownership
LEADERSHIP CAPABILITIES
Branch Leadership & P&L Residential Mortgage Operations Production Growth Loan Officer Recruiting Sales Coaching Market Expansion Referral Development Pipeline Management Mortgage Compliance 25-Year Credit Repair Education Homeownership Education Public Speaking Digital Marketing Salesforce CRM PROFESSIONAL EXPERIENCE
PRODUCING BRANCH MANAGER
CityFirst Mortgage Cincinnati, Ohio Oct 2025 - Jan 2026
• Led branch production, recruiting, sales performance, team development, customer service, and P&L responsibilities while maintaining personal production.
• Earned companywide National Sales Leader recognition in November and December 2025.
• Recruited, evaluated, and developed junior and senior mortgage professionals while expanding referral and community relationships. PRODUCING BRANCH MANAGER
CrossCountry Mortgage Cincinnati, Ohio Feb 2024 - Jul 2025
• Directed recruiting, coaching, referral growth, and customer engagement across the Cincinnati market.
• Trained and mentored 25+ professional partners on digital marketing, social media, Google visibility, and communication strategies.
• Used Salesforce CRM and digital lead data to strengthen prospect engagement, follow-up discipline, and business development. AREA VICE PRESIDENT
Norcom Mortgage Ohio Jan 2022 - Oct 2023
• Recognized as Ohio Sales Leader while balancing personal mortgage production with regional leadership responsibilities.
• Developed referral-based marketing strategies and prospect databases; built profitable B2B relationships with Realtors, tax preparers, and financial advisors.
• Recruited and mentored mortgage professionals while leading relationship-driven market growth and customer-success initiatives. BRANCH MANAGER
Pacific Residential Mortgage, LLC Cincinnati, Ohio Oct 2020 - Jan 2022
• Recognized as Ohio Sales Leader while directing residential mortgage operations, recruiting, onboarding, coaching, and customer support.
• Managed complex pipelines using Salesforce and Encompass and resolved product and process questions for customers and sales professionals.
JOHNATHAN BARBER MORTGAGE SALES, BRANCH LEADERSHIP & MARKET GROWTH JOHNATHAN BARBER SENIOR MORTGAGE LEADERSHIP
PROFESSIONAL EXPERIENCE - CONTINUED
SALES MANAGER
USA Mortgage Ohio Jun 2020 - Oct 2020
BRANCH MANAGER
Stockton Mortgage Ohio Mar 2020 - Jun 2020
• Recruited and cultivated relationships with sales professionals to expand specialized mortgage and community-based lending opportunities.
• Provided consultative financial education and localized customer support. SENIOR LOAN OFFICER / REGIONAL SALES LEADER
Equity Resources Cincinnati, Ohio Mar 2013 - Mar 2020
• Developed and established the Cincinnati branch, building local market presence, referral relationships, and mortgage production.
• Earned Regional Sales Leader recognition based on individual production and performance.
• Recruited and developed junior and senior sales professionals and led recurring credit repair, financial fitness, and homeownership classes
- part of a 25-year record of consumer education and public speaking. SENIOR MORTGAGE SPECIALIST
Union National Mortgage (now Union Home Mortgage) Cincinnati, Ohio Jan 2006 - Mar 2013
• Ranked Top 5 in regional production.
REGIONAL & NATIONAL SALES LEADER
Trustcorp Mortgage Earlier Career
• Earned both Regional and National Sales Leader recognition based on mortgage production and referral-driven growth. ADDITIONAL BUSINESS LEADERSHIP
OWNER / MARKETING CONSULTANT
Phoenix Marketing and Design Hamilton, Ohio May 2019 - Present
• Advise B2B business owners on branding, digital marketing, social media, customer engagement, sales strategy, and online growth.
• Develop marketing campaigns, promotional content, website strategies, and Salesforce CRM workflows that support engagement and revenue growth.
CREDENTIALS, TECHNOLOGY & ADDITIONAL SKILLS
MORTGAGE & COMPLIANCE
NMLS Licensed: OH, KY, SC, AL, TN, IN
FHA VA USDA Fair Lending RESPA Consumer Protection Fraud Prevention Financial Literacy
SYSTEMS & DIGITAL
Salesforce CRM Encompass LOS Total Expert ERMA Excel Outlook Teams Canva CapCut SEO & Google Strategy PUBLIC SPEAKING
25 years teaching credit repair & homeownership classes Financial education Seminars Customer & partner presentations MOTORCYCLE ENDORSEMENT
State of Ohio
Defensive driving Hazard recognition Road safety EDUCATION
Bachelor of Arts in English and Education College of Mount Saint Joseph, Cincinnati, Ohio 1989 - 1993