Digital Marketing & Communications Specialist
Resume:
TRACY AKINYI ABEGA
Nairobi, Kenya · +254-***-***-*** · *************@*****.*** · linkedin.com/in/tracy-abega PROFESSIONAL SUMMARY
Results-driven Marketing and Communications professional with over three years of experience in digital communications, content strategy, social media management, and multimedia production. Proven track record of increasing online visibility
(up to 25%) and audience engagement through data-informed content, targeted campaigns, and stakeholder relationship management. Holds a Bachelor of Arts in Journalism & Mass Communication and a Diploma in Public Relations, with additional certifications in Digital Marketing and IBM Data Analytics. Skilled in Canva, Adobe Creative Suite, video production, and marketing analytics. Adaptable, commercially minded, and effective in fast-paced environments requiring ownership, creativity, and cross-functional collaboration.
PROFESSIONAL EXPERIENCE
Communications Coordinator
Global Foundation for Climate Change Africa (GFCC Africa) Nairobi, Kenya 2026 – Present
• Coordinate organisation-wide communications and digital marketing initiatives to strengthen brand visibility and audience engagement across key platforms.
• Develop and publish high-quality social media content, captions, stories, graphics, and short-form videos tailored to diverse stakeholder audiences.
• Design and maintain content calendars and digital campaigns; monitor performance metrics to identify opportunities for improved reach and interaction.
• Produce visual communication materials using Canva and complementary design tools; support website content updates for clarity and audience relevance.
• Collaborate with internal teams and external partners to gather insights and craft compelling narratives for events, community programmes, and stakeholder engagement.
Marketing & Corporate Communications Assistant
Kenya Institute of Supplies Examination Board (KISEB) Nairobi, Kenya May 2026 – Present
• Support the planning and delivery of marketing and corporate communications activities that enhance institutional visibility and reputation.
• Create digital content for social media, campaigns, newsletters, and other channels; prepare marketing copy, captions, and promotional materials.
• Conduct market research and competitor analysis to inform marketing decisions and campaign strategy.
• Monitor digital engagement metrics and contribute to performance reporting with actionable recommendations.
• Coordinate with cross-functional teams to meet campaign deadlines and support events, stakeholder engagement, and promotional initiatives.
Videographer & Editor
Churchill Show
Nairobi, Kenya January 2025 – May 2026
• Produced engaging video and visual content for entertainment and digital audiences, including filming, editing, and packaging short-form content for multiple platforms.
• Collaborated with creative and production teams to align content with audience preferences and brand standards.
• Supported live events and productions through camera, lighting, and sound operations while managing multiple assignments under tight deadlines.
• Contributed to audience engagement through creative, visually compelling digital assets. PR & Corporate Communications Assistant
Ministry of Co-operatives and MSMEs Development
Nairobi, Kenya January 2024 – December 2024
• Managed official social media platforms, contributing to a 25% increase in online visibility through consistent, audience-focused content.
• Created and published more than 200 articles, blog posts, newsletters, and digital updates supporting institutional priorities.
• Developed social media captions, promotional materials, and campaign content to raise awareness and strengthen stakeholder engagement.
• Responded to media and stakeholder enquiries; supported planning and coordination of institutional events and public engagement activities.
• Conducted research on communication trends and prepared presentations and visual materials using digital design tools. TV Producer Intern
Kenya Broadcasting Corporation (KBC)
Kisumu, Kenya April 2023 – September 2023
• Assisted with television production, content development, and editing; researched and developed stories aligned with audience interests and current issues.
• Supported interviews and stakeholder engagement; produced digital content that contributed to a 20% increase in audience interaction.
• Monitored audience and media trends to identify content opportunities and supported editorial teams with research and content preparation.
Student Career Ambassador
Chuka University
Meru, Kenya 2022 – 2023
• Led outreach and engagement activities with students, businesses, and stakeholders; developed partnerships with more than 20 local businesses to create internship and career opportunities.
• Supported career workshops, presentations, and community engagement initiatives while representing the university in outreach activities.
EDUCATION
Bachelor of Arts in Journalism & Mass Communication Chuka University 2024
Diploma in Public Relations
Alison 2026
CERTIFICATIONS
• Digital Marketing Certification 2026
• IBM Data Analysis Certificate 2025
TECHNICAL SKILLS
Digital Marketing & Strategy: Campaign execution, content calendars, market research, competitor analysis, lead generation, performance reporting
Content & Social Media: Social media management, copywriting, community engagement, website & CMS content, audience insights Design & Multimedia: Canva, Adobe Photoshop, Illustrator, InDesign, Premiere Pro, CapCut, video production & editing, photography Analytics & Tools: Google Analytics, marketing analytics, Microsoft Office & Google Workspace, stakeholder engagement LANGUAGES
English — Fluent · Swahili — Fluent · French — Elementary KEY ATTRIBUTES
Proactive and self-motivated · Customer-focused · Commercially minded · Creative and energetic · Strong interpersonal and communication skills · Quick learner · Strong attention to detail · Comfortable working independently · Able to manage multiple priorities · Strong relationship-building skills · Adaptable to fast-paced environments REFERENCES
Sebastian Mwalili Simon Achola Frank Okoth
Senior Marketing & Corporate
Communications Officer
Kenya Institute of Supplies
Examination Board
Coordinator of Programs
Kenya Broadcasting Corporation
IT Engineer
Savoy Hotel and Spa
*********.******@*****.***
***********@*****.***
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