Michael Farmer
586-***-**** **********@*****.*** Metro
Detroit, MI
PROFESSIONAL SUMMARY Results-driven Sales Executive and Senior Account Manager with 30 years of top-performing sales experience across high-stakes B2C direct-to-consumer environments and B2B automotive account management. Master of buyer psychology and consultative sales methodologies, specializing in diagnostic needs analysis to uncover core customer pain points and consistently achieve high-converting, one-night closes. Proven executive leader and public speaker adept at building trust, teaching high-impact concepts, and cultivating lasting interpersonal relationships across diverse stakeholders. CORE SKILLS
● Sales Excellence: 30 Years Sales Experience, Direct-to-Consumer (B2C) In-Home Sales, B2B Account Management, Buyer Psychology, One-Call Closing, Needs-Analysis Questioning, Deal Structuring & Negotiation
● Executive Leadership & Communication: Public Speaking, Teaching & Instructional Design, Executive Direction, Advanced Interpersonal & Relationship Building, Public Relations
● Account & Pipeline Management: 150+ Portfolio Growth, CRM & Pipeline Optimization, Consultative Selling, Customer Lifecycle Management
● Technical Proficiency: AccuLynx & Proprietary In-Home Quoting Software, Microsoft Office Suite, Google Workspace
WORK HISTORY
SALES REPRESENTATIVE / ACCOUNT MANAGER GatorGuard Concrete Coating Metro Detroit 2026 – Present
● Conduct consultative in-home sales presentations for premium residential and commercial floor coating solutions across the Metro Detroit market.
● Apply advanced buyer psychology techniques during pre-framing and needs discovery to secure immediate buying decisions.
SENIOR ACCOUNT EXECUTIVE (HOME IMPROVEMENT) Bethel Custom Brick Metro Detroit 2025 – 2026
● Managed end-to-end direct sales pipelines for custom masonry and hardscape remodeling projects.
● Formulated strategic discovery questioning to reveal customer aesthetic and structural requirements, driving top-line revenue.
SENIOR PASTOR Covenant Baptist Church Troy, MI 2009 – 2025
● Provided executive direction and operational leadership across all organizational functions, managing budgets, staff, and strategic growth initiatives.
● Mastered public speaking and teaching to deliver engaging weekly presentations and educational programs to hundreds of members.
● Utilized high-level interpersonal skills to counsel families, build community relationships, and navigate complex interpersonal dynamics.
HOME IMPROVEMENT SALES CONSULTANT HomePro Metro Detroit 2020 – 2024
● Executed direct-to-consumer in-home consultations specializing in residential bathroom remodeling solutions.
● Consistently achieved high closing rates on the first visit by isolating objections, establishing immediate rapport, and demonstrating immediate ROI. HOME IMPROVEMENT DIRECT SALES REPRESENTATIVE C+L Ward Bros. Metro Detroit 2016 – 2020
● Conducted in-home sales calls for exterior home improvements, building custom solution packages tailored to individual homeowner needs.
AUTOMOTIVE ACCOUNT MANAGER / SALES SPECIALIST Automotive Sector Metro Detroit Historical Experience
● Managed and expanded a high-volume portfolio of 150 growing accounts within the automotive supplier sector.
● Built long-term relationships with key industry stakeholders to maximize contract retention, customer lifetime value, and account growth. EDUCATION Pensacola Christian College Pensacola, FL 1989–1992