Luciana Ocaranza
**********@*****.*** Saint Johns, FL +1-571-***-****
LinkedIn: https://www.linkedin.com/in/lucianaocaranza/ PROFESSIONAL SUMMARY
Senior Product Manager with 20+ years of experience in SaaS, fintech, e-commerce, and enterprise product innovation. Proven track record in end-to-end product lifecycle management, AI product strategy, and user- centered design. Skilled in roadmap execution, cross-functional leadership, and delivering MVPs in under 6 months. Master’s in Innovation Engineering and certified in Artificial Intelligence for Product Managers. Adept at using data-informed decision-making to drive growth and customer satisfaction. CORE COMPETENCIES
Product Lifecycle Management, Product Strategy, Agile/Scrum Leadership, Roadmap Development, Data- Driven Decision Making, UX & CX Design, Market & Competitive Analysis, Digital Transformation, MVP Launches, Innovation Workshops, Stakeholder Management, Go-to-Market Strategy, Cross-Functional Team Leadership, Backlog Management, KPI Tracking, A/B Testing. PROFESSIONAL EXPERIENCE
Freelance Product Manager Jan 2024 – Present
• Led product strategy, roadmap development for small business clients.
• Implemented Agile methodologies.
• Created product documentation, and wireframes to support development teams.
• Facilitated innovation workshops and training programs to improve product ideation and prioritization. Globant – Director of Product & Innovation Sep 2010 – Sep 2015 Directed projects for Fortune 500 clients, leading client engagements, defining Product Strategy, and developing Product Roadmaps. Managed product, design, and tech teams to define and develop digital solutions. Built and scaled the innovation practice.
• Defined product strategy and roadmaps; led executive client engagements and presales, scoped and launched enterprise digital solutions.
• Ran design-thinking programs from research to validated prototypes (market/competitive, usability, ethnographic, personas) to accelerate decisions.
• Tackle ambiguity collaboratively with Engineers, Product Analysts, and UX Designers in order to bring the product vision to life.
• Directed cross-functional teams onsite and off-shore (product, design, engineering); partnered with UX on journeys, wireframes, and rapid prototypes.
• Drove Agile execution: wrote/prioritized user stories & acceptance criteria, coordinated releases, functional/UAT testing, sprint demos, retros.
• Managed 20+ PMs, BAs, and UX designers; achieved 95% on-time delivery across the portfolio.
• Reduced development cycle time 15% via focused backlog prioritization, pre-QA story validation, and improved release planning.
• Established practice standards: integrated innovation with product/engineering, collaborated with QA, and championed best practices.
• Built team capability: recruited talent and delivered trainings (Agile for PMs, innovation workshops, requirements, user stories, presentations); conducted performance reviews. Key Client Projects:
• Credit Suisse – Interviewed 50+ investment banking stakeholders to identify workflow inefficiencies; delivered solution concepts.
• eBay – Defined requirements for a next-gen mobile e-commerce app; improved UX flow.
• Verizon – Designed mobile second-screen gaming app for FIOS TV.
• BBVA – Defined five digital entertainment business opportunities; produced prototypes in under 12 weeks. Globant – Agile Project Manager Jul 2009 – Sep 2010
• Led end-to-end Agile project execution for global clients, achieving 95% on-time delivery.
• Streamlined offshore collaboration, cutting project delays by 15%.
• Lead cross-functional teams off-shore.
Key Client Projects: Cohn & Wolfe and OSG
Globant – Manager of Business Analyst Jan 2006 – Jul 2009
• Owned product backlog & acceptance criteria for enterprise software solutions, reducing defect rates by 25%.
• Drove cross-department collaboration, improving requirement accuracy by 20%. Key Client Projects: Playphone (startup), elempleo.com, Boldt, FunkySexyCool.com (Startup), Despegar.com, OAG Earlier Career Ago 2001 – Dec 2006
University Professor & Researcher – Systems Engineering, Argentina 2003–2008 Business Analyst & Developer – Public Administration, Argentina 2001–2006 Multiple roles in gaming, travel, and media industries, delivering enterprise and consumer-facing software solutions.
EDUCATION
Master of Innovation Engineering – University of Bologna, Italy Achievement: As a final assignment, I worked at NoemaLife, a company that develops clinical and hospital information systems. The goal was to learn the different health systems in South America, and plan the strategy for the company to enter South America market with its medical product. B.S. in Information Systems Engineering – National Technological University, Argentina LANGUAGES
SPANISH (native speaker), ENGLISH (proficient) and ITALIAN (intermediate level) CERTIFICATIONS & TRAININGS
• AI Micro-Certification (AIC)™, ProductSchool.com
• Planning for Digital Transformation, MIT
• Entrepreneurship and Innovation, Scalab.com
• Design Thinking, Stanford University.
• Managing Emotions in Negotiation, University of Buenos Aires, Argentina.
• Leadership in negotiation and persuasion, University of Buenos Aires, Argentina.
• Team Management, BDO Consultant for Globant.
• Negotiation, BDO Consultant for Globant.
• Risk Management PMI, Core PM SA for Globant.
• Project Management - Postgraduate advanced course. (PMI), UTN, Buenos Aires, Argentina.
• JavaWeb, Globant, Introduction to JDBC, Servlets, JSP, Struts, EGB, UNLP, Argentina.
• Development of Web Applications based on J2EE, Environment: WebSphere, IBM. UNLP, Argentina
• Fundamentals of JAVA Programming Language, Java course, Cisco Networking Academy Program with Sun Microsystems certification. UNLP, Argentina