Marketing Strategy, Change Management, Business Development

Candice Clemmons, ACP

Strategic Marketing Go-to-Market Strategy Brand & Positioning Growth Marketing Operations T: 925-***-**** E: ************@*****.***

SUMMARY

Strategic marketing leader with 23+ years of experience turning business objectives into actionable marketing strategies, compelling market positioning, and measurable growth opportunities. Proven ability to identify what is holding an organization back, develop practical solutions, build the processes and systems needed to execute them, and bring those solutions to life through strategy, storytelling, content, campaigns, and visual communication. Experienced partnering with executive, technical, sales, and creative leaders to clarify goals, define audiences, differentiate offerings, and translate complex ideas into messages that move people to action. Across consulting, professional services, engineering, technology, and other B2B environments, has led marketing strategy, business development, capture planning, client engagement, brand development, content strategy, proposal pursuits, presentations, digital communications, and process improvement. Has directed more than 1,000 competitive pursuits ranging from $15K to $1.9B, while also building marketing programs, standardized processes, strategic roadmaps, and client-centered communications that improve organizational effectiveness and support sustainable growth.

A hands-on builder and creative problem solver who combines strategic thinking with the ability to execute. Brings an uncommon blend of marketing strategy, business development, change management, visual storytelling, technology, and operational discipline, and a genuine passion for figuring out how to make good organizations more visible, more compelling, and more successful.

EDUCATION

San Antonio College

Undergraduate Studies, Marketing Communications

EXPERIENCE

Owner / Principal Designer 2003–Present

CLEVER AESTHETICS DESIGN & MARKETING San Francisco & Austin, TX Founded and lead a strategic marketing and creative consulting practice partnering with hundreds of organizations across dozens of industries. Provide hands-on marketing strategy, business development, strategic planning, change management, communications, and creative services designed to help organizations clarify their goals, solve operational and market challenges, strengthen their brands, and create sustainable growth.

• Develops strategic planning roadmaps that translate organizational goals and business objectives into actionable priorities, initiatives, and measurable paths toward sustainable growth.

• Identifies organizational, operational, and marketing barriers that inhibit strategic progress and develop practical solutions to improve functionality, efficiency, alignment, and results.

• Develops client- and market-centered marketing strategies, messaging, positioning, and outreach campaigns that connect organizational capabilities with audience needs and business opportunities.

• Creates integrated marketing communications across web, email, social, print, presentations, advertising, and other channels, ensuring consistent messaging and a cohesive brand experience.

• Develops compelling visual and editorial storytelling, including websites, interactive documents, presentations, data visualizations, digital experiences, campaigns, and brand systems, that makes complex information accessible and actionable.

• Provides change management services addressing organizational misalignment, procedural inefficiencies, CRM integration, KPI development, and transitions from service-based silos toward market- and client-centered operating models.

• Manages the full business-development lifecycle for client engagements, from identifying opportunities and positioning through pursuit strategy, communications, presentations, and closeout.

• Serves as a hands-on strategic advisor while simultaneously executing the marketing, creative, operational, sales, and client-management work necessary to move initiatives forward. Proposal Manager 2023–Present

SURVEYING AND MAPPING, LLC Austin, TX

Leads strategic messaging and overall marketing delivery for high-value pursuits supporting public-sector and commercial clients nationwide across transportation, utilities, energy, natural resources, surveying/geospatial, GIS, digital data management, and related technical markets.

• Lead marketing strategy and execution throughout the business-development lifecycle, from pre-marketing and client capture planning through positioning, messaging, proposal development, presentations, submittal, and closeout.

• Partner with technical leaders and subject matter experts to identify differentiators, clarify value propositions, develop client-centered messaging, and turn complex technical capabilities into compelling stories.

• Identify opportunities to improve marketing operations and implement standardized processes, workflows, templates, and best practices across U.S. regions.

• Apply formal change-management methodology to process improvement initiatives, helping teams adopt new approaches while improving quality, consistency, and on-time delivery.

• Develop strategic proposal narratives, presentations, graphics, visualizations, and other marketing communications that reinforce brand positioning and differentiate the organization in competitive markets.

• Develop and deliver training for standardized marketing tools, templates, and processes.

• Provide creative direction and advanced visual design for marketing communications, client outreach, presentations, project visualizations, and digital content. Marketing Manager, Contract 2022–2025

BRIGHTLEAF GROUP, INC. Austin, TX

Led marketing strategy, brand development, proposal communications, and creative execution for government and corporate clients.

• Led the company's rebranding initiative, developing the new visual identity, logo system, brand guidelines, color palette, usage standards, and branded communications.

• Developed and implemented branded presentation and document systems, marketing collateral, event displays, apparel, web graphics, and digital communications.

• Directed a comprehensive social media redesign to create a more cohesive and strategically aligned market presence.

• Led high-value proposal and presentation efforts from strategy through delivery, ensuring messaging, visual communication, and execution aligned with business objectives.

• Identified and implemented process improvements to strengthen quality, consistency, and on-time delivery. Central Texas Marketing Manager 2020–2022

HALFF ASSOCIATES Austin, TX

Led the regional marketing program for Central Texas, supporting multiple offices, disciplines, and technical teams.

• Developed and implemented regional marketing strategies aligned with corporate objectives and local market opportunities.

• Managed marketing coordinators across multiple Texas offices and directed the development of qualifications statements, proposals, and presentations.

• Developed strategic themes, positioning, and messaging that differentiated the firm's capabilities and strengthened client-facing communications.

• Partnered with technical leadership and subject matter experts to translate complex services into compelling, client-centered stories.

• Developed and delivered software, process, and marketing training for more than a dozen marketing professionals across the organization.

Senior Proposal Coordinator 2006–2018

HDR, INC. Walnut Creek, CA

Supported the marketing and business-development efforts of more than 400 transportation, water resources, water/ wastewater, environmental, planning, and outreach professionals throughout Northern California.

• Managed and supported more than 500 competitive proposals/SOQs and 300 presentations.

• Supported implementation of the regional Marketing Strategic Plan, identifying opportunities to improve decision-making, capitalize on local strengths, and increase the value of marketing services.

• Developed client-centered marketing strategies, capture plans, messaging, and competitive positioning for major pursuits.

• Conducted client and opportunity analysis to help teams understand priorities, differentiate solutions, and improve pursuit strategy.

• Developed best practices and process improvements to increase the quality and effectiveness of marketing communications.

• Provided technical writing, editing, presentation development, and strategic communications support.

• Mentored and trained junior and incoming marketing professionals. TECHNICAL SKILLS

Marketing Strategy & Growth: Go-to-Market Strategy, Market Positioning, Growth Strategy, Business Development, Client Engagement, Capture Strategy, Competitive Positioning, Market/Client-Centered Marketing Brand & Storytelling: Brand Strategy, Messaging, Content Strategy, Thought Leadership, Visual Storytelling, Presentation Strategy, Campaign Development, Digital Marketing, Website Content Marketing Operations: Process Development, Marketing Workflows, Best Practices, CRM Integration, KPI Development, Change Management, Quality Improvement, Marketing Technology Execution & Leadership: Campaign Planning, Proposal/Pursuit Management, Events & Outreach, Cross-Functional Collaboration, Executive Communication, Technical Writing, Creative Direction, Training & Mentoring Marketing & Digital: HubSpot, Salesforce, WordPress, Webflow, Elementor, Divi, Figma, HTML/CSS Creative & Visual: Adobe Creative Cloud, Photoshop, Illustrator, InDesign, After Effects, Lightroom, Dimension, Premiere Pro

Visualization & Design: AutoCAD, Revit, Maya, 3DS Max, SketchUp, ZBrush, Blender, Kerkythea Productivity: Microsoft 365, Microsoft Office, Google Docs, Google Slides Certifications

Google AI Professional Certificate

Adobe Certified Professional (ACP), Visual Designer Specialty Credential, 2022 Adobe Certified Professional (ACP), Visual Design Using Adobe Photoshop, 2023 Adobe Certified Professional (ACP), Print & Digital Media Publication Using Adobe InDesign, 2022 HubSpot Growth-Driven Design Certification

HubSpot Email Marketing Certification

Edward Tufte — Displaying Quantitative Information InDesign Advanced Fundamentals Certificate, LearnIt Certified Change Management Professional (CCMP) — In Progress Selected Recognition

- Winner of more than a dozen visual design competitions, 2021–Present

- 2015 Pathfinder's Award for Creativity, HDR

- 2010 Pathfinder's Award for Internal Client Service, HDR

- Volunteer Visual Designer, Fifty Shades of Purple Against Bullying

- Graphic Design Volunteer, Communications Committee, Organization for Transformative Works (Literary Org)

Contact this candidate