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General Manager Garment Manufacturing & Merchandising

Location:
Coimbatore, Tamil Nadu, India
Salary:
2400000
Posted:
September 11, 2026

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Resume:

M.KRISHNAMURTHI, TIRUPPUR, INDIA

CAREER OBJECTIVE

To contribute towards accomplishment of the organizational goals via enabling smooth functioning of business plans and processes through continuous acquisition of experience and knowledge in the knitted and woven garment apparel industry.

PROFESSIONAL EXPERIENCE

1)Victorian Global Clothings India Private Limited

(from September 2020 to )

GM Marketing, Merchandising, Factory administration, Fabric, Quality, production and Planning :

My Profile :

Independently manage end-to-end merchandising operations for assigned apparel customers from development and costing through bulk production and shipment.

Lead, mentor and drive accountability across multiple teams.

Own critical path / T&A management and ensure timely completion of sampling, approvals, production milestones and shipments.

Drive product costing and negotiate effectively with factories, mills and suppliers to achieve competitive pricing and targeted commercial outcomes.

Work closely with factories on capacity planning, production allocation, delivery commitments and issue resolution.

Maintain strong relationships with factory owner, merchandising teams and key suppliers across the Tirupur ecosystem.

Proactively identify risks relating to cost, quality, capacity and delivery and intervene before they impact customers.

Coordinate closely with Quality, Technical, Production and other cross-functional teams to ensure smooth order execution.

Ensure clear and timely communication with international customers and internal stakeholders.

Support sourcing and vendor-development initiatives based on product capability, price requirements, capacity, compliance and delivery performance.

Maintain strong execution discipline across the team and ensure merchandising systems, order trackers and customer portals are updated accurately.

Personally visit factories and intervene in production or delivery situations whenever required.

Significant experience in apparel merchandising / global apparel sourcing, ideally with a reputed buying house, liaison office, sourcing organisation or trading company.

Strong experience in the Tirupur knitwear / circular-knits ecosystem.

Established relationships with good-quality factories and suppliers in Tirupur and surrounding sourcing clusters.

Strong exposure to EU and/or US retail customers.

Experience servicing value retail / discount to mid-market customers

Strong expertise across costing, product development, sourcing, supplier management, production follow-up and delivery management.

Demonstrated experience managing merchandising teams.

Strong commercial and negotiation skills with an understanding of margins and price architecture.

Ability to manage multiple factories, styles and customer priorities simultaneously.

Strong stakeholder and factory-management capabilities.

Hands-on, proactive and solution-oriented with a strong ownership mindset.

Factory admin, quality, planning, supply chain, compliance and work force management to ensure timely cost effective and quality driven execution

Lead end to end factory operations (cutting, stitching, trimming, checking finishing and packing)

Drive production efficiency, Line Balancing and SMV.

Ensure 100% T & A adherence and in-time delivery.

Improve quality performance, RFT scores and audit compliance

Optimize cost per piece, reduce wastage and overtime,

Lead and develop multi-factory teams (1200 work force)

Factory sewing line balancing and maintain with good work force.

Liaise between buyer / Laison / Buying office & Factory.

Total factory and office administration, compliance, HR, workers management.

Meeting with merchandisers / production team / fabric team / trims team / HR team / accounts team every day

Assist in providing alternatives to merchandising/design teammates to meet commercial requirements at the most competitive cost.

Executing seasonal and short-term sourcing plans, utilizing knowledge of apparel sourcing to meet line financial, customer service, quality, aesthetic, safety and terms-of-engagement requirements.

Working with cross functional teams to ensure on time delivery based on required quality standards

New product development as per the Customer focus.

Product Development process to ensure that products meet customers' quality and budget requirements

Costing & Negotiations with Customer based on Target & calendar timelines

Line Allocations based on styles for bulk.

Meeting with buyer for sourcing / cost negotiations

Brands / Customers Handled

KIK

LPP

Woolworth,

Best and Less

LCwaikiki

Pepco

Primark

Carrefour

Ernsting’s Family

Fashions UK

Next

2) Bannari Amman Spinning Mills Limited (Garment Division (from April 2012 to August 2020)

GM Marketing & Merchandising.

2 Year Worked as AGM Marketing and Merchandising for C & A Mens Mercerized Polos and Hooded jackets

7 Years Working as GM Marketing, Merchandising and Manufacturing for C and A Greg Norman, Mango, LIDL, Debenhams

RESPONSIBILITIES

Responsible for all product development queries to cost closures for the entire

C & A, Mango,Greg Norman, Debenhams, LIDL. Zara

oLiaise between buyer / Laison / Buying office & Factory.

oAssist in providing alternatives to merchandising/design teammates to meet commercial requirements at the most competitive cost.

oExecuting seasonal and short-term sourcing plans, utilizing knowledge of apparel sourcing to meet line financial, customer service, quality, aesthetic, safety and terms-of-engagement requirements.

oWorking with cross functional teams to ensure on time delivery based on required quality standards

oNew product development as per the Customer focus.

oProduct Development process to ensure that products meet customers' quality and budget requirements

oCosting & Negotiations with Customer based on Target & calendar timelines

oLine Allocations based on styles for bulk.

oMeeting with buyer for sourcing / cost negotiations

oTailor sourcing and executions

3) Prem Group Company, Tirupur

From Jan 2006 to Mar-2012.

Vice President – Marketing and Merchandising

RESPONSIBILITIES

Follow up orders with vendors, customers, and internal parties to ensure customer satisfaction and on-time delivery including daily review of purchase orders, Communicate customers' requirements to factories, Handle customers' enquiries & Monitor production status

Arrange sample submissions for customer approval, Check against requisition

Assist in the Product Development process to ensure that products meet customers' quality and budget requirements including Material sourcing

Vendor co-ordination - Maintaining strong business relationships with vendors for product development and production including Urge documents from factories, e.g. vendor review reports

BUYERS HANDLED

SWITCHER – Switzerland direct customer

LIDL, Germany – Chain stores through Buyer/Importer – Saborn Trading, Netherlands.

Walmart – Mens basic tees

Dollar General – Mens Polos

Family Dollar – Girls tees, tank tops

The Childrens Place – kids basic tees and baby bodies

NKD – Kids & Women’s division.

ZEEMAN – Nightwear’s – Women’s and Girl’s division.

DISNEY – Characters – Kids division.

KIK, Germany – Men’s Tees.

Kaufman – Boys Tees & Shorts – set.

PALMERS, JAYSON, MONAMOUR – Chile.

STYLES HANDLED

Boys –Knits - Basic T-shirts, Polo’s, Shorts, Jackets etc.

Girls – Knits - Tees, Tops, Bottoms

Women’s – Knits Tops, Knit Jackets

Men’s – Knits - T-shirts

Men’s – Woven – Joggers, Shorts.

4) KPR Knits From February 2000 to Dec 2005.

Worked as Fresher Trainee / Junior Merchandiser / Merchandiser / Sr Merchandiser / Merchandising Manager and Promoted as Marketing Manager.

RESPONSIBILITIES

Sample Knitting / Printing / Embroidery / dyeing follow up

Responsible for processing of orders.

Sampling, costing, sourcing & co-ordinating with production planning & controlling.

Monitoring & maintaining the quality standards.

Responding to demands from buyers for new developments.

Managing buyers’ requirements of proto samples, counter samples, production samples, final inspection.

Meeting delivery schedules, assuring for fabric testing & garment testing.

Controlling of washing standards, inspection & quality of merchandise as per buyers’ specifications.

Responsible for the execution of orders from sampling to dispatch.

Providing necessary information to all the departments included in garment manufacturing.

Getting approval of lab dips, fabric designs, prints & embroidery’s accessories, fit samples; size set samples & packing from buyers.

Attending garment costing & order placement of bulk fabric.

Co-ordinating with the Q.C for all the inspections – initial, mid & final.

Meeting with buyer and confirming the orders and negotiations

BUYERS HANDLED

Dr Rehfeld

Carrefour

Decathlon

Tesco

Lindex

Chaps

Siplec

Auchan

STYLES HANDLED

Boys T-shirts, Jackets & Bottoms in Knit Fabrics.

Girls Tops, Jackets & Bottoms Knits Fabrics.

Mens & Women’s - T-shirts, Jackets & Bottoms in Knit Fabrics.

EDUCATION

Academic B.Sc, MBA

PERSONAL DETAILS

Father’s name : Muthusamy Gounder

Martial Status : Married, 2 daughters

Languages Known : English, Tamil, Hindi

Address :

5. Pudu nagar, Nallur, Kangayam road, Tiruppur, Tamilnadu, India 641606.

Native place :

Kodumudi, Erode.

Email : **************@*****.***

Mobile :

+91-999*******

Declaration :

I hereby declare that all the information given above are correct & true to the best of my knowledge & belief.

Place : Tiruppur, India M. Krishnamurthi



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