Product Development & CMF Industrial Designer

Haojing (Jovia) Guo

Industrial Designer Product Designer Product Development CMF Design

Raleigh, NC *****.******@*****.*** 919-***-****

****-**** ********* *****://drive.google.com/file/d/1FADLCpQ141xjXxu4u7rWCRobuLT_-EEh/view?usp=drive_link 2024-2026 Portfolio Website https://haojingportfolio.framer.website/ Industrial Designer with 5+ years of professional experience developing products for the home, including small home appliances, home organization products, and household goods, from concept generation to mass production. Experienced in user-centered product development, concept generation, CMF design, 3D modeling, and photorealistic rendering. Skilled in translating user needs and market insights into manufacturable product solutions through close collaboration with engineering, marketing, and manufacturing teams. Proficient in AI-assisted design workflows for concept exploration and rapid design iteration, with a strong understanding of injection molding, materials, supplier collaboration, and Design for Manufacturing (DFM).

Experience 2019-2024

Industrial Designer Hangzhou Sunday E-commerce Co., Ltd Hangzhou, China 12/2022-07/2024

• Led the design and development of consumer products across household organization and lifestyle categories, from concept generation to commercialization.

• Managed CMF development, packaging design, supplier communication, tooling reviews, and manufacturing coordination, gaining extensive experience in materials, injection molding, and cost optimization.

• Designed and successfully launched 10+ product series, collaborating closely with marketing teams, suppliers, and mechanical engineers throughout the development process. Industrial Designer Hangzhou Eacha Kitchen & Bathroom Pull-out Basket Co. Ltd. Hangzhou, China 05/2022-11/2022

• Designed kitchen pull-out basket systems and storage solutions with a focus on ergonomics, workflow efficiency, and user-centered design.

• Conducted user scenario analysis and functional studies to optimize product usability and organization within kitchen environments.

• Refreshed the design language across five product categories to strengthen brand identity and product consistency.

• Contributed to a 15% increase in online sales through product design optimization and improved user experience. Industrial Designer Hangzhou Shimei Electronic Technology Co. Ltd. Hangzhou, China 10/2019-03/2022

• Contributed to the development of home appliances and electronic consumer products from concept development to mass production. Collaborated closely with mechanical engineers to ensure design feasibility, structural integration, and successful product implementation.

• Participated in design reviews, prototyping, and production preparation, gaining hands-on experience in bringing products to market.

Education

North Carolina State University.

Master of Industrial Design / 2024- 2026

Jiangsu University.

Bachelor of Product Design Industrial Design / 2015-2019 Industrial Design + UX Design

Wearable EMG Training System

Designed a wearable product and companion app to support safer and more effective strength training through user-centered research.

Smart Strawberry Monitoring Ecosystem

Designed a smart agriculture ecosystem integrating physical products and a mobile platform, informed by stakeholder research to improve crop monitoring and harvest management. Skills Rhino, SolidWorks, KeyShot, Adobe Creative Suite, Vizcom, Figma

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