Functional Anlyst-Enterprise Apps Digital Commerce & CMS

Parth Gaur

Enterprise Systems Digital Commerce-Content Management Systems UX-CX Strategy

Linked-in https://www.linkedin.com/in/parth-gaur-03418153/ Cell- 999-***-****

Email- ************@*****.***

Location- Delhi, India

Professional Summary

8 years as Business Systems professional with PGDM in Marketing having experience in Enterprise operations across ERP systems (Sales & Distribution), Content management systems, website analytics and SLA-driven production environments. Specialised in grasping tailored business workflows, root cause analysis, stakeholder consulting,with workflows optimisation, contributing to requirements gathering for business systems. With a UX-driven mindset, focus on reducing customer-friction partnering technology solutions to resolve business pain-points aiming for swift customer experience that boost trust and revenue. Interested in customer facing roles across solution consulting, e-commerce systems, sales and business development for clients.

Core Skills & Competencies

Business Systems Analysis Functional Workflow & Process Mapping Consumer behaviour analysis Content Management Systems- Wix-studio, Umbraco, Wordpress Google Analytics CRM Systems SLA Governance Incident Management Root Cause Analysis Communication & Presentation skills Stakeholder Management UX & CX Optimisation JIRA Data-Driven Decision Making Order-to-Cash (O2C) ERP – JD Edwards (Sales and Distribution) Content Curation & Strategy Value Articulation Sales Frameworks- SPIN/BANT

Work Experience

Content Strategist July 2024 – September 2025

Spearheaded end-to-end content curation and multi-channel campaign execution for a regional FMCG brand, aligning campaign messaging with customer experience and brand positioning objectives. Leveraging AI-platforms to optimise competitor analysis, enhancing delivery efficiency, amplifying brand visibility and driving measurable uplift in sales performance.

Sr. Analyst- Iris Software August 2021 – April 2024 Conducted requirements gathering and enabled seamless deployment of ~20 micro-sites monthly using no-code Content Management Systems, UX-CX optimisation and accelerating time-to-market for client digital initiatives. Optimised website performance and customer journey by leveraging Google Analytics insights, reducing friction points and enhancing CX across digital touch-points.

Led incident troubleshooting and defect management via JIRA, collaborating with dev teams ensuring ~95% SLA adherence across enterprise platforms.

Managed enterprise-wide collaboration platforms including Trello, Slack, and Egnyte, supporting Kanban workflows and communication across the organisation.

Tech. Associate- Genpact April 2019 – February 2021 Diagnosed and resolved critical production incidents within barcode licensing workflows by performing in-depth API failure analysis and orchestrating cross-functional collaboration with engineering teams, ensuring cloud service continuity. Enhanced sales reporting accuracy by proactively identifying and remediating data inconsistencies, also partnering with business stakeholders to re-engineer issue categorisation frameworks for improved data integrity. Advised business stakeholders through strategic consultation on optimising issue segregation logic, resulting in streamlined workflows and improved analytical clarity enabling data-driven market decisions. Ensuring system Uptime at 99% with constant monitoring on the infrastructure alerts and coordinating with infra team for global business systems availability.

Functional Analyst- Cognizant May 2015 – March 2018 Led business process analysis and functional mapping for Oracle JD Edwards EnterpriseOne 9.1 (Sales & Distribution), supporting custom Sales, Purchase, and Inventory modules integrated with a third-party Auction Management platform. Resolved critical functional issues across SO, PO, and Inventory workflows; enabled automated sales order creation and ensured smooth O2C cycle execution achieving ~99% system uptime. Performed root cause analysis across DMAAI configurations; logged defects in JIRA and collaborated with L3 teams and DBAs to drive timely, sandbox-validated resolutions. Ensured ~95% SLA compliance through proactive incident prioritisation and continuous production monitoring for defect- free releases.

Education

PGDM – Marketing Narsee Monjee Institute of Management Studies Jan 2020 - Jan 2022 B.Tech – Computer Science Kurukshetra University Sep 2010 - Sep 2014