Creative Director, Production & Marketing Communications Strategist
Resume:
Creative Director Marketing & Communications Strategist Writer & Production
PROFILE
Creative and marketing professional who turns business objectives into ideas, communications and content. Experience spans corporate, agency, nonprofit and entrepreneurial environments across B2B and B2C markets. Combines strategic thinking with hands-on expertise in creative direction, copywriting, art direction, design and video. EXPERTISE
• Creative Strategy • Brand Development • Marketing Communications • Copywriting • Art Direction
• Content Development • B2B/B2C Marketing • Video & Scriptwriting • Digital & Social Media • Public Relations
• Presentations • Project Management
EXPERIENCE
Creative Services Manager
Merchants Distributors, Inc. (MDI) Hickory, NC 2021–2026
• Provide creative strategy and communications supporting MDI and its network of independent grocery retailers.
• Develop program names, themes, taglines, positioning and creative rationale for marketing and merchandising initiatives.
• Translate business objectives into creative concepts, messaging and multi-channel communications.
• Develop creative briefs aligning management, designers and production teams around strategy and execution.
• Write sales, educational and corporate communications for merchandising departments, Human Resources and senior management.
• Created MDI’s Luvin’ Food Channel, serving as art director, writer, producer and voice talent. Creative Director / Virtual Marketing Director
Richards Advertising Davidson & Newton, NC 2003–2021
• Built and operated an independent advertising and marketing business serving B2B and B2C clients.
• Provided clients with creative direction, marketing strategy, branding, advertising, copywriting, digital content, websites, PR and sales communications.
• Functioned as an outsourced marketing resource, managing client relationships and projects from strategy and concept through production.
• Built long-term relationships in specialized B2B markets, translating complex products and services into effective communications.
Brugg Lifting North America 2003–2014
• Worked directly with senior management as a virtual marketing resource, developing advertising, PR, technical content, catalogs, sales materials and digital communications during a period of sustained company growth.
• Vantage Family of Companies 2014–2020
• Provided creative and marketing support as the organization expanded to six divisions, maintaining brand consistency while developing sales communications, email campaigns, industry media and PR content. Creative Director / Senior Designer
Blumenthal Performing Arts Center Charlotte, NC 2002–2003
• Directed creative communications supporting performances, promotions, programming and institutional marketing. Senior Art Director / Associate Creative Director
Concentric Marketing Charlotte, NC 2001–2002
Provided concept development, art direction, copywriting, photo direction, design and creative leadership for agency clients.
704-***-**** (m)
1718 Brentwood Drive
Newton, NC 28658
*************@*****.***
EDUCATION & TOOLS
University of North Carolina at Chapel Hill
Central Piedmont Community College Charlotte, NC Adobe Creative Suite • Microsoft 365 • Video Production • Voice Talent PORTFOLIO
Richards Advertising — richardsad.com
Online Portfolio — tomb1c8.myportfolio.com
LinkedIn — linkedin.com/in/tomrichards1512nc
Luvin’ Food Channel — YouTube
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