Data-Driven Marketing Intern Candidate

Khoa Nguyen

***********.*@*****.*** 224-***-**** www.linkedin.com/in/knguy22

Education

University of Illinois Chicago Bachelor of Science in Marketing May 2026

• Concentrations in Data Driven Marketing, Digital Marketing Promotions, Innovation and Product Strategies

• Relevant coursework: Digital Marketing Research, Civics Engagement, Quantitative Marketing Skills, Operation Management, Business Statistics, Competitive Strategy, Business Intelligence, Generative AI Skills

Technical Skills: Excel, Adobe Lightroom, Adobe Photoshop, Google Ads, IBM Cognos, SQL, Tableau, Qualtrics, Creative Story Telling with Data, Expertise in Insight Creation from Data Language: English, Vietnamese (limited working proficiency) Projects

Brand Management Simulator

• Lead the team to manage a medicinal brand over the course of 6 years

• Track performance of the brand each year and make decisions that would help maintain growth

• Analyze data and conduct research to obtain better information on how to improve engagement HubSpot Academy

• Went through the course to learn more about HubSpot software

• Completed projects to get a better understanding of HubSpot tools

• Obtain certification to efficiently and effectively use HubSpot and their given tools Capstone Competitive Strategy Simulation

• Ran a multi-million-dollar company against other teams competitively

• Analyzed and adapted to multiple scenarios every round to deliver the most profitable result

• Collaborated with the team to tackle harder scenarios each year for 8 years AI Utilizations

• Collected over 300 different data sets and utilize LLM to categorize them into common themes

• Applied AI tools to show case products and set up marketing strategies that are effective

• Use AI tools to analyze customer satisfaction rates and generate different strategies to help increase metrics

• Engineered unique prompts to assist and generate realistic results which are implemented to big projects Experience

Maxim Nail — Assistant Manager, Chicago, IL March 2023 – August 2025

• Greeted, assisted and managed customers

• Supported employees with clean desk space and leading customers based on availability

• Translate for employees or customers to facilitate effective communication Banana Republic — Stylist, Chicago, IL November 2023 – July 2024

• Aided customers with style recommendations and store navigation

• Assisted the store with backing and helped with store layout and organization to facilitate an enjoyable shopping experience

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