Sr Lead Backend Engineer, PHP & Adobe Commerce

MUHAMMAD AHMED RIAZ

Certified Magento Developer

Lahore, Pakistan ************@*****.*** +92-336-***-**** LinkedIn Github SUMMARY

Senior eCommerce Developer with 6 years of experience architecting enterprise-grade Magento 2 platforms for B2B and B2C businesses and solving complex commerce challenges. My expertise spans robust backend systems, complex payment plugins, custom modules, product configurators, third-party API integrations, and AI-powered solutions that elevate customer experience, with every solution designed to align with business objectives. KEY SKILLS

● Magento / Adobe Commerce: Adobe Commerce (Magento 2), Magento MSI, Custom Module Development, Multi-Store & Multilingual Architecture, Magento Upgrades (2.3 2.4), Hyvä

● Other Platforms: Shopify (Liquid, Metaobjects/Metafields), Laravel, Node.js

● Backend & APIs: PHP, JavaScript (ES6), MySQL, REST APIs, GraphQL, Webhooks

● AI & Automation: n8n, Zapier, Retell AI Voice Integration PROFESSIONAL EXPERIENCE

Senior Software Engineer E-Sparks Jan 2021 – Present

● Led solution architecture for 40+ eCommerce projects across multiple industries using Magento, Shopify, Laravel, and custom stacks, translating business requirements into scalable technical solutions aligned with business goals.

● Worked directly with clients to understand business challenges, define project scope, and recommend the most suitable architecture and technology stack.

● Led cross-functional development teams while remaining hands-on with solution design, development, code reviews, and production deployments.

● Drive key technical decisions, delegate tasks, and promote engineering best practices to ensure successful, on-time project delivery.

KEY PROJECTS

AvaCare Medical Healthcare eCommerce Platform

Led the enhancement and modernization of a Magento-based healthcare eCommerce platform, improving user experience, platform stability, and payment security.

● Executed a major upgrade from Magento 2.3.5 to 2.4.4, resolving theme compatibility issues, upgrading extensions, and optimizing platform performance.

● Developed a custom fraud prevention plugin to block fraudulent credit card transactions and customized the CardKnox payment integration to strengthen payment security.

● Implemented recurring order functionality for medications for chronic disease patients and medical equipment for hospitals, with scheduled deliveries continuing until canceled by the customer.

● Redesigned key storefront experiences, including an interactive gamification feature to improve customer engagement and user experience.

TechStack: Magento 2, PHP, MySQL, less, Css, CardKnox, DeployHQ, CI/CD, Varnish, Redis, Github Enterprise Truck, Van & 4 4 Accessories Platform

Led a major Magento upgrade and modernization of a high-traffic eCommerce platform, improving performance while expanding it into a multilingual, multi-store solution across multiple European regions.

● Executed a major Magento upgrade from 2.3.6 to 2.4.4-p10, resolving post-upgrade platform, checkout, payment, and theme compatibility issues.

● Architected a multilingual theme switcher, multi-store solution across Italy, Germany, and France, including a custom CLI tool to automate product and category translations.

● Integrated Stripe, Xero, Linnworks, Google Shopping, GA4, and GTM, while developing a customer-group tiered pricing engine for flexible pricing strategies. TechStack: Magento 2, PHP, MySQL, Stripe API, Google Translate API, Xero API, Linnworks API, Google Shopping API, Google Analytics 4 (GA4), Google Tag Manager (GTM) Salvo Italian Food eCommerce Platform

Led the rebuild of a Magento-based eCommerce platform, with a focus on performance optimization and platform modernization.

● Executed a major upgrade from Magento 2.3.5 to 2.4.4, ensuring compatibility, stability, and improved platform performance.

● Implemented checkout customizations and managed multi-website and multi-store architecture with enhanced storefront design and user experience.

● Developed custom and third-party GraphQL APIs for integration with a React Native application and migrated analytics from Universal Analytics to Google Analytics 4 (GA4). TechStack: Magento 2, GraphQL, Google Analytics 4 (GA4), Elasticsearch, JavaScript, HTML, PHP Automotive Dealership Platform Vehicle Configurator & Bilingual Storefront Led the development of a Magento-based platform for a globally recognized automotive brand, implementing features in accordance with its predefined standards, including a bilingual English/Arabic storefront with full RTL support.

● Built a custom vehicle configurator with live preview, supporting trim, color, and accessory selection, along with deposit-based reservations and test-drive scheduling.

● Developed 10+ custom Magento modules, including vehicle quotations, finance applications, and customer onboarding, tailored to dealership sales workflows and business requirements.

● Implemented a loan calculator using client-defined financing formulas to provide real-time financing estimates at the point of sale.

TechStack: Magento 2, PHP, MySQL, JavaScript, RTL Localization, REST APIs CERTIFICATIONS

Adobe Certified Professional – Adobe Commerce Developer Sep 2022 - Aug 2028 See Credentials

EDUCATION

Bachelor of Science in Computer Science (BSCS)2016-2020 University of Management and Technology (UMT) Lahore

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