Senior Salesforce Technical Lead

LAVANYA PRATHYUSHA S

Sr. Salesforce Technical Lead Salesforce Developer Administrator ************.**********@*****.*** 312-***-****

PROFESSIONAL SUMMARY

Salesforce professional with 11+ years of experience designing, developing, administering, and supporting enterprise Salesforce solutions.

Strong hands-on expertise in Apex, LWC, Aura, Visualforce, SOQL/SOSL, Flow, integrations, security, data migration, and CI/CD.

Proven background across Sales Cloud, Service Cloud, Experience Cloud, Financial Services Cloud, Commerce Cloud, CPQ, Omni Studio, Omni-Channel, and Data Cloud implementations.

Led Salesforce development teams and collaborated with business, QA, and IT stakeholders in Agile/Scrum environments to deliver scalable solutions.

Developed integrations with AWS and external enterprise platforms using REST/SOAP APIs, Apex callouts, and event-driven architecture patterns.

Hands-on knowledge of Agentforce, Einstein AI, Microsoft Copilot, and Data Cloud to deliver AI-enabled and data-driven Salesforce solutions.

Advanced DevOps proficiency with GitHub, Jenkins, Copado, Gearset, SFDX, Git, and automated CI/CD deployment pipelines.

Skilled in production support, root-cause analysis, performance optimisation, code reviews, release management, and technical mentoring.

Experienced in REST/SOAP API integrations, Apex callouts, AWS cloud integrations, data migration, data mapping, cleansing, validation, and post-migration verification.

Experienced in Lightning Experience modernization using Lightning Web Components (LWC), Aura, Visualforce, JavaScript, and HTML5 to extend and modernize Salesforce applications.

Strong Service Cloud and Experience Cloud / Digital Experience Sites background, including Service Console, Case Management, Omni-Channel, Web-to-Case, Email-to-Case, and B2B portal solutions.

Hands-on experience with the Salesforce Development Lifecycle and Salesforce DX (SFDX), including source control, sandbox management, testing, UAT, release coordination, and CI/CD deployments.

EDUCATION

MBA, Acharya Nagarjuna University, India – 2009

B.Com, Acharya Nagarjuna University, India – 2006

CERTIFICATIONS

Certification

Issued By

Status / ID/ Year

Salesforce Certified Administrator

Salesforce

Active - ID- 20221108 - Nov/08/ 2022

Salesforce Certified Platform Developer I

Salesforce

Active - ID- 5546406 - Dec/28/2024

Salesforce Certified Platform Developer II

Salesforce

Active - ID- 7760551 - May /04/2026

Salesforce Certified AI Associate

Salesforce

Retired - ID- 5136047 - Oct/27/2024

TECHNICAL SKILLS

Category

Technologies

Salesforce Clouds

Sales Cloud, Service Cloud, Experience Cloud, Financial Services Cloud, Commerce Cloud, CPQ, Data Cloud

Development

Apex, Batch Apex, Queueable Apex, Triggers, LWC, Aura, Visualforce, SOQL, SOSL, JavaScript, HTML, CSS

Automation

Flow, Record-Triggered Flow, Screen Flow, Scheduled Flow, Auto-launched Flow, Approval Processes, Validation Rules, Workflow, Process Builder

Integration

REST, SOAP, Apex Callouts, AWS, API Gateway, Lambda, S3, Event Bridge, SNS, external enterprise systems

AI & Data

Agentforce, Einstein AI, Data Cloud, Omni Studio, Omni-Channel

Security

Profiles, Permission Sets, Roles, OWD, Sharing Rules, Field-Level Security, access controls

DevOps & CI/CD

Git, GitHub, GitHub Actions, Jenkins, GitLab, Copado, Gearset, Salesforce DX, Bitbucket, CI/CD pipelines

Data Management

Data Loader, Workbench, data migration, data mapping, cleansing, validation, deduplication

Testing & Support

Apex testing, 75–80%+ coverage, Debug Logs, UAT, regression testing, root-cause analysis, production support

Project Management

Agile, Scrum, sprint planning, backlog refinement, UAT, release management, Jira, cross-functional collaboration

Trailhead Link: https://www.salesforce.com/trailblazer/prasl3

PROFESSIONAL EXPERIENCE:--

Lead Salesforce Developer Coforge / Sammons Financial Group Aug 2024 – Present

Led Salesforce development for Service Cloud solutions by guiding developers, designing scalable enhancements, and optimising platform capabilities, resulting in a 35% improvement in agent productivity and a 30% increase in application performance.

Developed Apex, LWC, Aura, Visualforce, Flow, OmniStudio, and Omni-Channel solutions.

Implemented FlexCards and OmniScripts and configured routing, queues, and messaging workflows.

Integrated Salesforce with telephone/contact-center platforms and enterprise systems using REST/SOAP APIs.

Designed Data Cloud data transformation solutions and applied Agentforce, Einstein AI, and Microsoft Copilot capabilities.

Implemented CI/CD and deployment flows using Git, GitHub Actions, Jenkins, GitLab, and SFDX.

Followed the Salesforce Development Lifecycle using SFDX, Git, CI/CD pipelines, sandbox environments, testing, code reviews, release coordination, and production support.

Supported Lightning Experience modernisation using LWC, Aura, Visualforce, JavaScript, and HTML5 while delivering scalable Service Cloud enhancements.

Diagnosed production issues, performed root-cause analysis, optimised Apex/SOQL, and supported releases and code reviews.

Sr. Salesforce Developer Coforge / Lincoln Financial Group Nov 2022 – Feb 2024

Developed scalable Salesforce solutions using Apex, LWC, Aura, and Flows, reducing manual effort by 35%.

Built REST/SOAP integrations with billing and enterprise systems, achieving 99.9% integration reliability.

Configured and optimised Sales Cloud and Service Cloud using custom objects, security models, Flows, automation, and Lightning page layouts for 700+ users, improving operational efficiency by 30%.

Implemented and optimised Batch Apex, Queueable Apex, and Platform Events for high-volume transactions, improving processing efficiency by 40% while maintaining governor-limit compliance.

Built advanced Record-Triggered, Screen, Scheduled, and Auto-launched Flows, validation rules, custom objects, and security controls to automate complex business processes.

Enhanced customer support by implementing Web-to-Case, Email-to-Case, and Omni-Channel, reducing case resolution time by 25%.

Resolved complex Salesforce production issues by debugging Apex, optimising SOQL, troubleshooting integrations, and performing root-cause analysis, contributing to 99.9% system availability.

Developed robust Apex test classes with 80%+ code coverage and participated in peer code reviews to maintain clean, scalable, and deployment-ready code.

Managed Salesforce sandbox environments, Git/GitHub branching, pull requests, Salesforce DX, and Copado CI/CD deployments across development, QA, UAT, and production.

Collaborated with cross-functional Agile teams through sprint planning, backlog refinement, UAT, release management, and production support, achieving 95% on-time sprint completion.

Salesforce Application Development Senior Analyst Accenture / Xcel Energy Feb 2022 – Nov 2022

Developed Lightning Web Components (LWC) and Experience Cloud solutions to enhance user experience, optimise application functionality, and streamline business processes, resulting in a 35% improvement in user productivity and a 30% reduction in manual processing time.

Built Salesforce-AWS integrations using API Gateway, S3, Lambda, DynamoDB, EventBridge, and SNS.

Developed REST APIs and asynchronous processing patterns to extend Salesforce functionality.

Delivered Apex, Visualforce, Salesforce Flow, and CPQ solutions by implementing automation, data modelling, and security controls, resulting in a 40% improvement in business process efficiency and scalable Salesforce application performance.

Supported CI/CD with GitHub, Jenkins, Copado, Gearset, Salesforce DX, and Git-based deployment pipelines.

Achieved successful Salesforce releases and reduced production issues by 35% by coordinating UAT, regression testing, and production deployments using Salesforce DX, Git, Copado CI/CD, Apex testing, and post-release support processes.

Developed scalable Apex classes, triggers, Batch Apex, and asynchronous processing solutions to support complex enterprise Salesforce workloads.

Configured advanced Flows, validation rules, custom objects, record types, and security controls to deliver maintainable declarative solutions.

Troubleshot Apex, LWC, integration, and data-related defects using Debug Logs, SOQL analysis, and root-cause analysis techniques.

Developed Apex test classes and participated in peer code reviews to improve code quality, maintainability, and deployment readiness.

Managed Salesforce development and sandbox environments using GitHub, Salesforce DX, Jenkins, Copado, and CI/CD deployment practices.

Investigated and resolved application errors, performance bottlenecks, integration failures, and data issues through debugging and structured root-cause analysis.

Created robust Apex test classes with 75–80%+ code coverage and participated in peer code reviews to improve quality and deployment readiness.

Supported cloud integration initiatives using Salesforce, AWS services, REST APIs, asynchronous processing, and structured deployment practices.

Developed Experience Cloud / Digital Experience solutions and Lightning Web Components for customer-facing and business-user experiences.

Supported Salesforce application lifecycle management using GitHub, Salesforce DX, CI/CD pipelines, sandbox environments, and controlled deployment cycles.

Salesforce Application Developer Genesis Infocom / Autodesk Sep 2017 – Feb 2022

Configured and developed Sales Cloud, Service Cloud, Experience Cloud, and B2B portal solutions by implementing automation, security models, and scalable Salesforce configurations to streamline customer and partner processes, resulting in a 35% improvement in operational efficiency and enhanced user experience.

Engineered Apex classes, triggers, Visualforce pages, and Lightning components while configuring Flow, validation rules, workflows, and approval processes to deliver scalable Salesforce solutions and automate critical business processes.

Implemented Salesforce security using profiles, permission sets, roles, sharing rules, and field-level security.

Configured and optimised Service Cloud capabilities including Service Console, Omni-Channel, Case Management, Knowledge, and Live Agent to streamline support processes, improve agent productivity, and enhance customer service delivery.

Performed legacy data migration and mapping using Data Loader and supported reporting and dashboards.

Established Salesforce CI/CD pipelines and release management processes using Copado, Git, and DevOps best practices to automate deployments, reduce release effort by 40%, and improve deployment reliability.

Developed bulkified Apex classes and triggers with reusable service-layer logic to support scalable Sales Cloud, Service Cloud, and Experience Cloud functionality.

Built advanced Salesforce Flows and declarative automation using validation rules, approval processes, record types, and custom objects.

Developed and maintained Lightning Web Components and Aura components to extend Salesforce functionality and improve business-user productivity.

Performed production troubleshooting, Apex debugging, SOQL optimisation, and root-cause analysis for application and integration issues.

Created Apex test classes and supported peer reviews, sandbox testing, Git-based version control, and CI/CD release processes across Salesforce environments.

Debugged and resolved complex application defects, Apex issues, performance bottlenecks, and data integration problems across Salesforce environments.

Supported Lightning modernization of legacy Salesforce functionality by extending Visualforce and Classic-era business processes with Lightning components and Experience Cloud capabilities.

Developed and supported Experience Cloud / B2B portal solutions using Visualforce, Aura, LWC, Apex, and Lightning capabilities to modernize customer and partner experiences.

Managed Salesforce sandboxes, Git-based source control, release branches, CI/CD deployment cycles, and application lifecycle activities across environments.

Salesforce Administrator / Developer Zoron IT Solutions Mar 2015 – Sep 2017

Engineered Apex classes, triggers, Visualforce pages, Aura components, Salesforce Flows, SOQL/SOSL queries, and REST integrations to deliver complex business functionality, resulting in a 35% improvement in process efficiency and scalable Salesforce solutions.

Configured Salesforce profiles, permission sets, OWD, sharing settings, reports, dashboards, workflows, validation rules, and record types to enforce data security and streamline business processes, resulting in improved access control and operational efficiency.

Supported sandbox testing, deployments, data migration, and version-controlled releases.

Collaborated with cross-functional Agile teams by performing sprint planning, code reviews, Salesforce development, and production defect resolution using Apex debugging, SOQL optimisation, and CI/CD practices, resulting in a 35% reduction in post-release defects and a 25% improvement in sprint delivery efficiency.

Developed scalable Apex classes, triggers, Visualforce, Aura components, and integrations while following Salesforce coding and governor-limit best practices.

Implemented declarative solutions using Salesforce Flows, custom objects, validation rules, approval processes, and security controls.

Troubleshot Apex errors, application defects, data issues, and integration failures using Debug Logs, SOQL analysis, and root-cause investigation.

Created Apex test classes and supported code reviews to maintain required test coverage, code quality, documentation, and deployment readiness.

Supported Salesforce application lifecycle management through sandbox testing, GitHub/version control practices, CI/CD deployments, and release coordination.

Salesforce Administrator Value Labs Oct 2014 – Feb 2015

Administered Salesforce Sales Cloud and Service Cloud environments, configuring users, profiles, permission sets, roles, sharing rules, page layouts, record types, and field-level security.

Configured Salesforce automation using Workflows, Approval Processes, Validation Rules, and Flows to streamline business processes and reduce manual effort.

Supported CRM billing integrations and SOAP Web Services (WSDL) integrations, troubleshooting data synchronisation issues and resolving integration-related application defects.

Configured Web-to-Case, Case Management, assignment rules, email notifications, reports, and dashboards to improve customer service operations and case-processing efficiency.

Designed and maintained Salesforce data models using custom objects, fields, object relationships, record types, page layouts, and business rules based on functional requirements.

Managed Salesforce user administration, including user provisioning, role hierarchy, profiles, permission sets, access controls, and license assignments.

Performed production support, defect analysis, troubleshooting, and root-cause analysis for Salesforce configuration, data, integration, and application issues.

Supported data migration and data-quality activities using Salesforce Data Loader, including data preparation, mapping, validation, import, and post-migration verification.

Managed sandbox environments and supported development, testing, UAT, release validation, and production deployment activities.

Created and maintained Salesforce Reports and Dashboards to provide business users with operational insights and support management reporting.

Collaborated with developers, business analysts, QA teams, and business stakeholders to gather requirements, configure Salesforce solutions, and resolve production issues.

Supported Salesforce application releases by validating configuration changes, coordinating testing activities, documenting changes, and assisting with post-release support.

Monitored Salesforce application performance and investigated configuration, data, and integration issues to maintain reliable system operations.

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