Pega Lead System Architect (CLSA)

Naveen Vemuri ******.******.*******@*****.***

Senior Architect, Pega LSA and LDA +1-214-***-****

PROFESSIONAL SUMMARY:

● Senior Architect with 16+ years of total experience, 11+ years of experience in Pega, as Architect and delivery lead.

● Working as Senior Architect – Pega Decisioning with AgreeYa Solutions.

● Delivered solutions by integration Pega Gen AI and AI capabilities.

● Expertise in solutioning Pega applications built-on Pega CDH, Marketing, CRM and CS framework.

● Understanding of Pega UI design patterns, constellation framework, components and configuration.

● Good knowledge and understanding of conversational channels integration like email, web chat, WhatsApp, third party channels with Pega applications using CS and CRM frameworks.

● Strong understanding of architecture and peripheral systems integration with Pega applications.

● Proven experience in client management and delivery. Led multimillion dollar engagements in the capacity of a delivery lead and Architect.

● A go getter and entrepreneur mindset having built a Pega based services startup company.

● Excellent experience in understanding the business use cases, commercials, proposals and ROI drive for the clients.

● Experienced in building sustainable and performing teams, expertized in building a strong team culture. CERTIFICATIONS:

• Pega Certified Lead System Architect – Architecture

• Pega Certified Decision Consultant

• Pega Certified Senior System Architect

• Pega Certified System Architect

• Microsoft 365 fundamentals certified.

• Microsoft Azure fundamentals certified.

EDUCATIONAL QUALIFICATIONS

● Bachelor’s degree in Computer Science Engineering from Osmania University, 2010 with an aggregate of 82 percent.

ACHIEVEMENTS:

• Client Hero Award from AgreeYa Solutions for being able to resolve long standing issues for client Q4 2024.

• Extra mile award from AgreeYa Solutions for delivery excellence in Q3 2023. SKILLS:

BPM PRPC Infinity 25.x, 24.x, 23.x 8.x/7.x/6.x, Pega CDH and NBA Frameworks, Personalized Marketing

Management Project, Program, People Management, Budgeting, RFP and RFQ responses, Team building, Goal setting,

Hiring, Performance review management, Appraisal

and leave management

CRM Pega CS 25.x, 24.x, 23.x 8.x/7.x/6.x

Programming Languages Java, C, C++

UI Skills HTML, CSS, Pega Constellation and React framework DB Skills SQL, PLSQL, PostgreSQL, Oracle DB

Project Methodologies Scrum, Agile

PROJECTS:

Value Realization – Verizon

Senior Architect – Pega Decisioning Aug 2025 – Present The value realization team is responsible to use AI to simulate marketing strategies and scan customer databases to uncover under-served audiences. They maximize business gains by accelerating time-to-market and boosting ROI, ensuring every next-best-action delivers the highest potential value and revenue. Responsibilities:

● Architected and helped to set the core application required to run Pega Agility tools, including Scenario Planner, Value Finder, Action Performance Tracker/Alerts, Distribution Tests, and Decision Funnel.

● Collaborated with development and technical teams to engineer underlying technical artifacts and configurations, seamlessly operationalizing advanced Pega marketing features.

● Helped business teams to independently leverage Agility tools, driving user adoption and enabling self- service strategy simulation and data exploration.

● Conducted rigorous reviews of tool usage and outputs (such as Value Finder audiences and Decision Funnel drop-offs) to ensure alignment with strategic telecom marketing goals.

● Served as the primary technical escalation point, rapidly diagnosing and resolving complex systemic issues to maintain platform reliability and uptime.

WLSCDH – Verizon

Senior Architect – Pega Decisioning July 2023 – July 2025 WLSCDH application is built of Pega CDH and NBA framework, that suggest the best offers and promotions for Verizon business customers.

Responsibilities:

● Solutioned and built a product for the client using the Pega decisioning and platform frameworks, that creates the Pega Action rules automatically, thus reducing the offer availability from 14 days to 2 days.

● Built a framework to withdraw the Pega Actions automatically, thus reducing the CDH engine performance, bringing down the overall response time from 2.5 seconds to 900 milli seconds.

● Provided architecture for CDH solution, to suggest different offers for different journeys, by leveraging the OOTB CDH features like multi containers, customer journeys.

● Led and built a team of 20+ Pega CDH and decisioning developers. Payment Hub - Carlson Wagonlit Travel

Architect Aug 2022 - June 2023

Payment Hub is a Pega case management application that helps finance business users to follow up for failed payments, failed tokens during credit card registrations. Responsibilities:

● Design and architecture of the case management application to handle payment failures, refunds and email follow ups.

● Initial Implementation of the proposed solution, building the stages, processes, data modelling and service designs.

● Design and implementation of the security features, viz authentication, SSO for the new application. CXP - Carlson Wagonlit Travel

Architect Feb 2022 - June 2023

CXP (Customer experience Platform) is a Pega Customer Service Application that helps travel counsellors to view the complete customer information in the 360 view. This application helps travel counsellors to triage incoming emails, assign those to the right work group, answer the live calls using CTI integration and create the required service cases to address the customer queries.

Responsibilities:

● Client management, RFP response, budgeting, program management and delivery.

● Hiring the new team members, conducting the interviews, reviewing the feedback on the interviews, suggest on which candidates to hire.

● Helping the tech team to design and built the digital messaging strategy.

● Planned and built the governance practices and DevOps strategies and bettered their time to market of the deliverables.

● Redesigned and led the development of the Customer Experience Platform to address performance and maintenance issues, that bettered the AHT of interactions, improved the dashboards reports performance, improved the code quality.

● Designed, implemented and delivered the IVR interaction lifecycle of customer experience platform.

● Built an excellent competent team of 40+ Pega developers in 6 months. Led and delivered fixed bids within the timelines with utmost quality.

● Strategized the upgrade of Pega applications and delivered seamlessly.

● Solved the database performance issues by strategizing, designing and developing the archival solution. Acceptance Policy Assessment - Rabo Bank

Senior Associate June 2021 - Feb 2022

APA (Acceptance Policy Assessment) is the central system for calculating underwriting assessment scores for corporate and retail loan requests. Upstream systems use this score, derived from parameters like business duration and debt-to-EBITDA ratio (with industry-specific calculations), to determine whether to proceed with loan underwriting or reject the request.

Responsibilities:

● Worked on design and implementation of Decision engine, that is used to calculate the assessment scores for different type of industries.

● Worked on architecture of the decisioning application, building reusable class structure, data model that is built on top of Enterprise application, in line with the COE practices. Rabo Financiere - Rabo Bank

Senior Associate Jan 2020 - June 2021

An internal Rabobank Project that takes care of all the back-office data flow and manipulation that is used by the front office executives.

Responsibilities:

● Worked on design and development of new components that are reusable for all business lending teams.

● Worked on architecture of integration solutions.

● Participation in improvement of the existing processes that will help the client and organization to share knowledge, understand the architecture and reuse the existing artifacts for future enhancements. PAVE – AFLAC

Associate Architect Feb 2019 - Dec 2019

Aflac is a leading supplemental insurance provider in the United States and Japan. With the goal of enhancing contact center operations, the insurance agency sought a modernized, multi-channel solution to improve response times, automate processes, and simplify service across popular service channels, including email and chat bot. Responsibilities:

● Worked on design and implementation of building customer 360 for different user groups like Provider, Policy Holder, Agent.

● Providing the design/implementation approach for the team.

● Conducting code review and ensuring the application quality that are in line with the best practices recommended by COE.

● Built the CDH application, worked on data model (XCAR) definition, multi-level decisioning context definition (Context Dictionary).

● Created decisioning artifacts – Taxonomy, Actions, Engagement policies, treatments etc.

● Created NBA containers and embedded the response in the customer 360 call center application. AIME - BCBSM

Consultant Mar 2018 - Feb 2019

BCBSM CDH is a used to determine the Advisory (Next Best Action) to be taken by the CSR in a live interaction with the customer. This used the Pega Decision Engine and other Decision rules to determine the next best action to be taken.

Responsibilities:

● Design Decision Strategies, Decision data, Business issues/groups, actions, outcomes, activities, dataflows

● Design and implementation of the communication mechanism between the CDH engine and Interaction portal.

● Worked on creating asynchronous service-REST to fetch the NBAs, to improve the performance of Customer 360.

● Created revision manager application, created revisions and worked the revision approvals decisioning rules. AIME - BCBSMN

Consultant Oct 2017 – Mar 2018

BCBSMN CS is an insurance claim settlement process between the Provider and Patient. In this project, we worked on data migration of Customer (patient) information from a third-party vendor to the local database. Responsibilities:

● Design for Data migration.

● Creation of Customer (Patient) information table, Schema and related rules.

● Creation of Advanced Agents that run overnight every day to read the data from external DB

● Creation of Standard Agent, to be able to read 10000 records at a time and load to the local DB Simplify - S&P

Consultant Aug 2016 - Oct 2017

A division of McGraw-Hill Companies, Inc., Standard & Poor’s offers a wide variety of research and information services to retail and institutional investors. Its extensive line of index products includes the S&P 500 Index, a commonly used benchmark of market performance.

Responsibilities:

● Created High Level Class structure, Class Hierarchy, Workflows and technical design and Data classes and DB tables for integrating with external systems.

● Provided technical insight and direction on project initiatives from PEGA expertise perspective

● Implemented various PRPC components like Decision Rules, Declarative Rules.

● Administration activities like creation of Access Groups, applications, operator IDs, rule set versioning and locking.

A&G - WellCare

Consultant Jan 2015 - Aug 2016

WellCare Health Plans, Inc. provides managed care services targeted to government-sponsored health care programs, focusing on Medicaid and Medicare. Headquartered in Tampa, Florida, Well Care offers a variety of health plans for families, children, and the aged, blind, and disabled, as well as prescription drug plans. Responsibilities:

● Working on User Interface elements like Harness, Section and Flow actions.

● Designed required Flows by strictly following Guardrails of PRPC.

● Working on Declarative Rules and Decision Rules.

● Worked on debugging tools like Tracer, Clipboard. Designer Studio – Pega Systems

Software Engineer Dec 2013 - Dec 2014

Recents Explorer is the UI Pane that helps a Pega PRPC user to see and access all the rules that are accessed in the recent time. Case Explorer is the UI Panel that helps a Pega PRPC user to see and access all the cases, parent and sub cases and their hierarchy as per the class design. Responsibilities:

● Develop the UI for listing out the recently accessed rules.

● Figure out mechanisms to separately show the rules, cases and work objects.

● Saving the work objects state that is accessed recently so that when the user comes back to the same unsaved work object, the data is not lost.

● Figure out mechanisms to separately show the Parent cases, sub-cases and work objects related to the cases as per the class hierarchy.

Application Express – Pega Systems

Software Engineer Jun 2013 - Dec 2013

DCO (Direct Capture of Objectives) Application Express is a Pega feature where the class structure and application structure is created just by giving few minimal inputs like Application name. Roles and Responsibilities:

● Create the screen-flow for the Application express.

● Creating the class structure once the create button is clicked the app express screen-flow, making sure the organization structure and all other data is properly maintained till the complete app creation.

● Create the case hierarchy as per the parent, sub-case relationship as fed by the user in the application express screen-flow.

AMEX – Pega Systems

Software Engineer Dec 2012 - Jun 2013

While generating the application document from the documentation wizard, the generated document should have the selected specifications Visio/UML diagram to be captured and included in the document. Roles and Responsibilities:

● Create the business logic and include the Microsoft Silverlight plug-ins to capture the screenshot of Visio diagram of selected specification.

● Change the Java business login in the in-built PRPC library functions to parse the generated document and include the captured Visio screenshot for the selected specification. DCO Doc Wizard – Pega Systems

Software Engineer June 2012 - Dec 2013

Description:

This project's objective is to create a complete high/low level documentation just by clicking a button. Responsibilities:

● Create the screen-flow for the Documentation Wizard.

● Creating separate screen-flow to be created for different types of documentation i.e full application document/Specification documentation.

● Design screens at each step of the screen-flow to select the rule-sets, classes, diagrams etc. to be documented. NACash – UBS

Software Engineer Aug 2010 - Jun 2012

NACASH is the project that deals with Report generation activity of UBS’s stock broking data that is done on every day stock trading that happens in NA region.

Project involves processing huge volumes of every day trading data, analyzing, extracting, creating reports and sending the final compliance report to FINRA i.e the financial Industry Regulatory Authority. Responsibilities:

● Developing business logic to extract the required trade information from the raw data (FIX Protocol) provided.

● Processing huge volumes of production trade data, creating table structure to store, process and back up the required information for the FINRA by using Query tuning techniques like indexing, hashing etc.

● Scheduling the jobs to automate the data processing and generate the final report and send it to the FINRA.

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