E-commerce Operations & Pricing Analyst

TWINKLE WALIA DOB: **/**/**** E-mail: ****************@*****.*** Phone: +91-79-829-**-***

Address: Mohan Garden, Uttam Nagar, New Delhi – 110059 LinkedIn

PROFESSIONAL SUMMARY

Management graduate with hands-on experience in financial modelling, feasibility analysis, and business planning, skilled in structuring data- driven insights to support client decision-making and strategic recommendations.

EDUCATIONAL QUALIFICATIONS

Course/Examination Institution/University Year of Passing Performance Bachelor of Management

Studies

Shaheed Sukhdev College of Business Studies

(University of Delhi)

2025 8.5 CGPA

AISSCE (Commerce)

Dayanand Model Sr. Sec. School

(New Delhi)

2022

88.2%

[441/500]

AISSE

Dayanand Model Sr. Sec. School

(New Delhi)

2020

88.4%

[442/500]

TECHNICAL SKILLS: Advanced Excel & Financial Modelling, Valuation & Feasibility Analysis, SQL/MySQL, Data Visualization (Power BI, Tableau), MS Word, PowerPoint

WORK EXPERIENCE

Hudle – Partner Operations Executive [December 2025 – Present] o Evaluated pricing and inventory data across 500+ venue partners, translating findings into business recommendations resolved issues o Built structured tracking mechanisms from partner escalation data to systematically resolve issues and drive execution discipline o Automated monthly booking-data segregation for 150+ venues from a 2000+ dataset using Python, generating excel files, saving 4 hours o Deputized for PGEs, managing partner communication and issue resolution to maintain business continuity during ownership transitions Urvann – Management Trainee [June 2025 – November 2025] o Diagnosed process inefficiencies across 4 regions via root cause analysis, driving a 40% reduction in issue rate and improved SLA compliance o Assessed logistics for 600 daily orders across 10+ sellers, optimizing delivery alignment to reduce delays; boosting AOV-ASP by 10–15% o Led in-depth secondary research on market patterns; collaborated with stakeholders to analyze pricing trends and sustain 9% conversion State Bank of India – Summer Intern [8 weeks, June – August 2024] o Conducted financial statement analysis of SME portfolio across 3 tiers, identifying 10 key stress factors and quantifying portfolio impact o Deployed data-driven modelling via early-warning system to predict 80+ defaulters, directly informing credit decisions and NPA mitigation o Developed 4 actionable strategies to mitigate SME credit risk, informed by data analytics insights and portfolio-level default trends Betafin Partners – Project Intern [6 weeks, February – March 2023] o Directed a 10+ member team to develop a GTM strategy and presentation for a blockchain/AI startup targeting the gig worker segment o Conducted market sizing (TAM 7.7M, SAM, SOM) and competitor benchmarking across the blockchain and AI gig-work sector to identify 7 revenue streams and 3 diversification strategies, informing a 2-year strategic roadmap and business model presented to client leadership

PROJECTS UNDERTAKEN

Pizza Sales Analysis: SQL-Based Business Insights

o Built a comprehensive analytics project on 21k+ pizza orders, extracting business-relevant sales patterns through advanced querying o Applied advanced analytical techniques to rank top-performing products by revenue and identify cumulative sales trends over time o Analyzed order distribution by hour, size, and category to identify peak demand patterns and top-selling pizza types across the menu Business Analysis and Feasibility Study (Project Appraisal and Management) o Undertook comprehensive secondary research and business due diligence for EasyMyTrip, covering market and financial viability analysis o Built a 5-year financial valuation model incorporating detailed sales forecasting, cash flow modelling, ratios, NPV, IRR, and payback period o Authored a feasibility-based business case covering economic, managerial, financial, and broader social impact to evaluate project viability

AWARDS AND ACHIEVEMENTS

Rank 2 – Case Crusade – Gargi College, DU (380+ participants) [2024] Rank 2 – The Decip’HR 24 – Sri Ram College of Commerce (360+ participants) [2024] Institute rank 19 (Top 7%) – Bachelor of Management Studies – SSCBS (280+ participants) [2023] Rank 1 (Subject topper) – Accountancy –Dayanand Model Sr. Sec. School [2022]

POSITIONS OF RESPONSIBILITY

Vice President (Anthropos: The HRD Cell – SSCBS) [June 2024 – June 2025] o Led a 30+ member team, fostering collaboration and driving successful execution of Inceptra to attract 1400+ participants nationally o Coordinated with 15+ Corporate Relations members to invite judges and speakers from EY, McKinsey & Co., Wipro, TCS, Jindal Steel, PwC o Key highlights: 5+ national events 5+ live projects 20+ training sessions 3+ speaker sessions Rs. 1.3m sponsorship (+50% YoY) Advisory Committee Member (Institute of Management Accountants –SSCBS) [June 2024 – June 2025] o Spearheaded strategic partnerships with companies, delivering 4 financial advisory, research, and consulting projects for UG students o Managed 10+ learning sessions imparting Excel and financial knowledge to 1000+ students, including a workshop with IMA Delhi Chapter o Secured Rs. 2 lakhs+ in sponsorships and organized 2 seasons of CHAKRAVYUH with 1500+ applications from professionals and students

OTHER INTERESTS AND ACTIVITIES

Badminton and chess enthusiast; explore real-life business case studies; organized university-level G20 events as part of core event team

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