Content Operations Lead & Marketing Copywriter
Resume:
Neil Carlo I. Cruz
** ********* **., ****** ****** Sub.,
Parañaque City, Philippines 1711
****.*********@*****.***
Portfolio Link: http://bit.ly/3Wosu9G
Content Operations Lead
Sapaad Pte Ltd.
May 2026 to Present
● Strategic Leadership & Content Operations
Manage a cross-functional team of writers, graphic designers, and video editors to drive end-to-end multi-channel content production across website, social media, email, and print assets.
● AI-Driven Campaign Execution
Pioneer the integration of advanced AI workflows (ChatGPT, Claude, Gemini) to build data-driven content calendars and robust creative briefs, maximizing team efficiency and output quality.
● Rapid Audience Growth
Spearheaded targeted content initiatives that scaled Sapaad's social media following by 20% within just three months.
● Next-Gen Search Optimization
Formulate and execute forward-looking search strategies across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), triggering a 50% surge in organic web traffic in a three-month period.
● High-Impact Lead Generation
Designed and launched omnichannel marketing campaigns that successfully increased lead generation by 50% within three months.
● Sales Enablement & Pipeline Velocity
Collaborate closely with sales and PR teams to develop high-converting funnel collaterals, pitch materials, and event-specific assets that accelerate lead progression.
● Executive Alignment & Market Intelligence
Partner directly with senior leadership to align the overall content strategy with overarching business goals, backed by rigorous competitor research and F&B SaaS industry insights. Digital Content Manager
DOXA Talent (Boise, Idaho)
July 2022 to May 2024
● Strategic Content Planning
Planned and executed targeted B2B and B2C content campaigns in collaboration with the Marketing Ops Manager, CEO, and Growth team.
● Brand Messaging & Editorial Consistency
Collaborated with internal teams and external vendors to shape DOXA’s brand voice across all channels. Developed messaging frameworks, content templates, and tone-of-voice guides used across blogs, email campaigns, social media, and landing pages. Ensured brand alignment across written assets targeting U.S.-based SMEs and top offshore talent in Southeast Asia and Latin America.
● Stakeholder Collaboration & Facilitation
Chaired internal content alignment sessions with cross-functional stakeholders to define document frameworks and knowledge-sharing formats—including articles, email flows, activity guides, and resource tools.
● Web Content Ownership
Managed content publishing via CMS in collaboration with developers and designers. Maintained editorial style guides and ensured content delivery followed brand-aligned UI/UX principles.
● Editorial Oversight & QA
Reviewed and edited outputs from internal writers and third-party contributors, ensuring grammatical accuracy, SEO best practices, and adherence to DOXA’s tone and strategic goals.
● Performance Monitoring & Process Improvement
Created content trackers and dashboards to assess delivery timelines, optimize workflows, and inform content refresh cycles based on performance data.
● Community Engagement & Social Media Management
Managed organic social media and community engagement across LinkedIn and other brand touchpoints to support employer branding, lead generation, and thought leadership initiatives. Planned and scheduled content using tools like Buffer, monitored comments, DMs, and audience feedback, and collaborated with marketing, growth, and talent teams to surface recurring questions and insights that informed blog topics, email campaigns, and employer-focused storytelling. Digital Content Manager
World Vision Canada (Mississauga, Ontario)
October 2019 to July 2022
● Content Architecture & Publishing Oversight
Managed publishing and optimization of content across Kentico, Unbounce, and Shopify platforms to support fundraising and donor engagement campaigns. Collaborated with developers and designers to ensure microsites and landing pages followed wireframes and AODA compliance—resulting in smoother user journeys and improved donation funnel conversion rates.
● Content Modernization Campaigns
Spearheaded the “Sponsor a Child ” microsite refresh, aimed at improving visibility of urgent sponsorship needs through dynamic updates and guided page flow. Partnered with the donor engagement team and developers to optimize content flow, increasing time-on-page by 40% and boosting form completion rates by 18%.
● Accessibility & QA Enablement
Performed QA audits and content checks across campaign pages to meet both SEO and accessibility standards. Worked closely with internal marketing teams and technical teams to resolve broken flows, alt-text gaps, and readability issues, reducing flagged accessibility errors by 60% across the core website.
● Stakeholder Alignment & Empathy Mapping
Led stakeholder consultations and empathy mapping workshops to better understand donor behaviors and segment-based content needs. Facilitated sprint-based feedback loops with internal teams to align digital content delivery with the expectations of faith-based and cause-driven donor personas.
● Agile Ceremonies & Cross-Functional Collaboration Facilitated daily stand-ups, sprint demos, and retrospectives for the digital content team. Coordinated with marketing, IT, and creative services to ensure seamless delivery of multi-phase content rollouts on time and within scope. Digital Content Lead
Bank Novo (New York, New York)
May 2018 to April 2019
● Content Calendar Development & Brand Voice Building Collaborated with co-founders and content managers to build the annual content calendar and define the brand’s tone of voice across all digital channels. Helped shape Bank Novo’s identity during its early-stage growth, creating tone and persona documentation that laid the foundation for all future messaging.
● SEO Content Production & Channel Management
Produced keyword-optimized blog posts and managed social media content across Twitter and LinkedIn, targeting early-stage fintech users and SMB founders. Worked with freelance contributors to curate long-form thought leadership for the company’s
“Resource Center,” helping to drive a 35% increase in monthly organic traffic.
● Content Performance & Workflow Optimization
Used Google Analytics and KPI dashboards to measure blog engagement and conversion outcomes, identifying high-performing topics to guide future editorial strategy. Collaborated with growth teams to reprioritize content themes, leading to a 22% increase in page retention and a reduction in content bounce rates.
● Content Operations & Project Management
Maintained a clean, structured content pipeline using Asana, Trello, and Slack to ensure on-time publishing across stakeholders. Introduced a tagging and versioning system for blog and social assets, improving cross-team visibility and reducing production lag by 40%.
● Freelance Team Coordination & Offshore Liaison
Managed a pool of freelance writers and served as the bridge between Bank Novo’s New York HQ and the offshore team in Manila. Streamlined communication across time zones and ensured creative briefs were properly executed for timely publishing.
● Community Engagement & Brand Presence
Owned organic social media publishing and community interaction across LinkedIn and Twitter, aligning posts with the editorial calendar and growth priorities. Scheduled content using social media management tools, engaged with founders and SMB audiences, and used ongoing feedback from replies, mentions, and discussions to refine content themes and inform long-form thought leadership for the Resource Center.
Content Writer
Praiseworthy (San Francisco, California)
November 2017 to November 2018
● Created SEO-optimized long form blog posts on Wordpress targeting customer service- challenged clients in the hospitality, food and beverage, and fashion industris.
● Built relationships with readers and clients by engaging with feedback and comments across blog and social channels. Ensured all interactions reflected Praiseworthy’s friendly, service-oriented tone while gathering insights from audience responses to refine future content and strengthen brand credibility.
● Extended the reach of SEO-driven content through social media promotion and light community engagement across platforms and online forums such as Reddit. Observed and participated in relevant discussions to understand customer service challenges in hospitality, fashion, and F&B, using these insights to shape blog content that reflected real audience pain points and industry conversations. Content Writer
Tenfold (Austin, Texas)
February 2017 to September 2017
● Produced knowledge-based content on sales, marketing, and IT topics (e.g., CRM optimization, SaaS, and IT KPI’s).
● Supported Tenfold’s growing online presence by interacting with readers and professionals in sales and IT communities. Responded to inquiries and shared content that encouraged discussion and knowledge-sharing, helping position Tenfold as a trusted voice in CRM and SaaS performance topics.
Content Writer
Hinge Inquirer (Makati, Metro Manila)
December 2016 to January 2017
● Conceptualized and wrote online fashion, beauty, culture, and entertainment content. Editorial Intern
L’Officiel Philippines (Makati, Metro Manila)
March 2015 to December 2016
● Wrote and edited print and digital editorial content for Rogue Media’s fashion title L’Officiel-Manila.
● Liaised between editors and other creatives for the proper alignment of photoshoots, garment pullouts, and interviews.
Educational Background
Bachelor of International Studies, Major in European Studies De La Salle University (Manila, Philippines)
2009 to 2014
Additional Information
Certificate in Fashion Industry Essentials
Parsons School of Design-The New School (New York, New York) 2016
Languages: Fluent in both English and Filipin
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