Research-Backed Direct Response Copywriter

DESTIN SCOTT

Copywriter & Communications Specialist Direct Response

Email Campaigns Internal Communications

******.*****@**********.***

915-***-**** My Portfolio

linkedin.com/in/destinscott

PROFESSIONAL SUMMARY

Copywriter and communications specialist with eleven years in persuasion and marketing psychology, four of them in archetypal depth psychology, developed for precise motivation mapping. Treats thorough research as the actual work rather than a formality before the writing begins, then edits for complete narrative and tonal clarity, since editing existing copy is where some of my strongest work is done. Completed the AWAI Accelerated Program for Seven-Figure Copywriting with distinction. Portfolio spans direct response sales letters, B2B SaaS email sequences, consumer subscription copy, and internal organizational communications built to hold one coherent voice across executive, manager, and employee audiences. Available immediately for remote copywriting, content writing, and communications roles. CORE COMPETENCIES

Copy & Content: Direct response • email sequences • landing page copy • consumer subscription copy • internal communications • organizational messaging

Communications: Executive messaging • change communications • audience stratification • key message development • tone consistency across organizational levels Strategy: Buyer psychology • persuasion architecture • audience segmentation • campaign coordination • brand voice management across formats

Tools: Google Ads • Shopify • Google Suite • Slack • Notion • HubSpot WRITING PORTFOLIO

Five-piece portfolio available here: Destin Scott — Writing Portfolio Includes:

● B2B SaaS Cold Nurture Sequence (7 Emails) ·

● Faith-Based Business Paradigm Coaching Sales Letter ·

● Three-Piece High Risk Internal Communications Package ·

● Direct Response Financial Newsletter Subscription Sales Letter ·

● Artisanal Goods Quarterly Subscription Sales Letter · My Portfolio

EDUCATION & CREDENTIALS

AWAI Accelerated Program for Seven-Figure Copywriting — Completed with Distinction, 2026 High School Diploma

11+ years independent study: marketing psychology, persuasion architecture, organizational communication, and the mechanics of how language shapes belief and drives action RELEVANT EXPERIENCE

Copywriter & Communications Specialist (Freelance) AWAI Copywriting Program / Independent Practice 2024 – Present

• Completed AWAI Accelerated Program for Seven-Figure Copywriting with distinction, applying persuasion frameworks, conversion architecture, and audience psychology across five spec pieces in four industries.

• Developed a Clayton Makepeace-benchmarked financial direct response letter requiring clinical voice precision, data authority, and calibrated emotional warmth for a skeptical investment audience.

• Wrote a seven-email B2B SaaS cold nurture sequence maintaining narrative momentum and voice consistency across a full trial conversion arc.

• Produced faith-based direct response sales copy navigating theological precision and urgent persuasive tone for a Christian marketplace audience.

• Built a spec internal communications package demonstrating stakeholder-level message stratification across executive, manager, and employee levels: executive announcement, manager talking points, and employee FAQ.

• Uses Claude and ChatGPT daily as professional workflow tools, building strategic intent into every prompt so AI accelerates output without diluting the thinking behind it. Marketing Coordinator Martin Scott Massage 2019 – 2020

• Built and launched a website for a Portland-based service business, writing all copy from scratch and establishing brand voice around how prospective clients make booking decisions.

• Created and managed Google Ads campaigns, writing ad copy and refining messaging based on performance data to drive local client acquisition. Online Order Specialist & Inventory Associate Walmart Feb 2021 – Mar 2026

• Self-initiated written communication systems to reduce cross-shift errors, producing documentation adopted by team leads that improved operational continuity during high-volume periods.

• Coordinated written handoff notes between overnight and day teams, demonstrating the observe-analyze-communicate instinct central to effective organizational communications. Call Center Representative & Chat Specialist DISH Network Feb 2018 – Oct 2018

• Achieved top-tier customer satisfaction across both phone and live chat, recognized for written and verbal clarity from first month through final day.

• Promoted from phone support to chat representative, demonstrating written communication as a recognized strength early in tenure.

• Adapted scripted frameworks in real time to individual needs, applying rapid audience analysis and tone calibration under pressure at scale.

Sales & Customer Experience Associate JCPenney Oct 2017 – Jan 2018

• Developed an early instinct for reading people and identifying the language that moved them toward a decision, a foundation that directly informs the persuasion architecture behind every piece of copy written since.

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