Commercial Marketing Analytics & Strategy Leader

POOJA CHAVAN

Boston, MA Phone: +1-857-***-**** linkedin.com/in/poojaac/ **********@*****.***

PROFILE SUMMARY

Entrepreneurial marketing and commercial strategy leader with 7+ years of global experience driving revenue growth, brand expansion, and market leadership. Expert in harnessing AI-powered insights, market forecasting, and omnichannel strategies to deliver sustainable business impact and strategic advantage. PROFESSIONAL EXPERIENCE

Commercial Marketing Analytics & Operations Manager Jul’26 – Present Vanigent BioPharm (Supporting Eli Lilly and Company) Boston, USA

• Leading Commercial Marketing Analytics, Commercial Operations, Sales Force Effectiveness (SFE), and Commercial Excellence initiatives supporting Eli Lilly's Immunology & Dermatology business, delivering executive Power BI dashboards, advanced Excel & SQL reporting, sales performance reporting, territory analytics, field force effectiveness reporting, and automated executive reporting across 46 sales territories to drive commercial strategy and marketing effectiveness.

• Analyze TRx, NBRx, HCP engagement, Calls Per Day (CPD), Visual Aid (VA) execution, Speaker Program (P2P) performance, incentive compensation, CRM analytics, territory performance, and omnichannel engagement metrics, generating actionable business insights that optimize commercial strategy, marketing effectiveness, customer engagement, medical education initiatives execution, and field performance.

• Partner with Eli Lilly's Commercial Operations, Marketing, Business Intelligence, IT, Sales Leadership, and cross-functional stakeholders to automate enterprise reporting, leverage Salesforce and Veeva CRM data, enhance data governance, develop scalable Power BI analytics solutions, and support executive business reviews, commercial planning, and strategic decision- making.

• Drive commercial forecasting, KPI development, performance diagnostics, executive reporting, territory trend analyses, reporting automation, ad hoc analytics, executive dashboard development, incentive compensation analytics, and cross- functional stakeholder coordination by identifying growth opportunities, forecasting commercial/field force performance, supporting board- executive-level reviews, and enabling data-driven commercial and marketing decisions. Marketing Manager – Strategic Analytics & Operations Sep’25 – Feb’26 Adams Presidential Center Quincy, USA

• Owned strategic planning and executive decision support for marketing and growth initiatives, influencing budget allocation, prioritization, and long-term organizational strategy through data-driven insights.

• Partner with the Vice President and executive leadership to drive organization-wide strategy and operational excellence, overseeing cross-functional initiatives spanning marketing & communications, fundraising, analytics, technology systems, governance, and compliance across APC and EAD programs.

• Designed and implemented enterprise analytics, dashboards, and performance frameworks (SQL, Snowflake), enabling leadership visibility into digital engagement, fundraising outcomes, event performance, and operational KPIs through centralized executive reporting.

• Lead marketing, communications, and growth-enablement initiatives, including digital analytics, campaign performance tracking, external research, and large-scale event strategy across USA, strengthening brand presence and stakeholder engagement.

• Led end-to-end program management for cross-functional marketing and analytics initiatives, overseeing planning, timelines, dependencies, external vendors, and execution governance while optimizing systems, workflows, and automation to improve efficiency, accountability, and decision-making.

Strategic Marketing & AI Analytics Consultant May’25 - July’25 Armbrecht Business Consultants, LLC Boston, USA

• Led AI-enabled marketing strategy and market intelligence initiatives for U.S. B2B healthcare engagements, supporting multi- channel world-wide campaign planning, competitive research, and data-driven go-to-market recommendations through advanced analytics and executive-level reporting.

• Delivered executive dashboards and commercial insights using BI, enterprise CRM, and project management systems, while leading a cross-functional team of six and partnering directly with firm leadership to inform growth strategy, positioning, and performance optimization.

Senior Marketing & Analytics Manager Aug’21 - Aug’24 Premier Nutraceuticals Pvt. Ltd. Mumbai, India

• Drove global omnichannel marketing and commercial growth across 13 regional markets, leveraging Power BI, Python, A/B testing, and CRM platforms (Salesforce) to scale performance across 300+ healthcare organizations, delivering 250% brand growth and a 36% revenue increase through data-led global campaign optimization.

• Led nationwide HCP engagement and medical marketing strategy across 9 therapeutic brands, integrating CRM-based segmentation, medical education programs, real-world evidence (RWE), and capability development initiatives, resulting in 30% improvement in HCP retention and sustained brand adoption.

• Owned $10M+ marketing and operational budgets and enterprise target-setting, partnering with finance and leadership on quarterly and annual revenue targets, forecasting, and performance management, while launching new brands across 400+ healthcare distribution touchpoints in compliance with FDA, EMA, and HIPAA standards.

• Built executive BI and commercial analytics frameworks using SQL, R, and Snowflake, including KPI dashboards, prescription and sales trend analysis, and territory insights, while leading international trade shows, and strategic third-party collaborations

(contract manufacturing and co-branding) with global pharmaceutical partners to expand market presence and long-term revenue streams.

Global Marketing Analytics & Commercial Strategy Manager Sep’17 – Jul’21 MVK Chemicals Pvt. Ltd. Mumbai, India

• Led global marketing analytics and commercial strategy across marketing, R&D, and supply chain, driving 20% operational efficiency gains, 35% cost reduction, and 30% improvement in demand forecasting, while ensuring full regulatory and international trade compliance.

• Executed global GTM and export growth strategy, leveraging advanced analytics, CRM, and market segmentation to deliver 35% export revenue growth, 25% logistics cost optimization, and 50% improvement in brand visibility across international markets. SKILLS

• Strategic & Commercial Leadership: Budgeting, Competitive Analysis, Business & Market Intelligence, Stakeholder Management, GTM & Omnichannel Marketing Strategy, Go-to-Market (GTM) Strategy, Revenue Forecasting, Customer Segmentation

• Analytics & Technology: AI-driven Business Insights, BI & Data Visualization (Tableau, Power BI, Python, SQL, R, Snowflake), Gen-AI, Marketing Automation Platforms, CRM & Enterprise Systems, IQVIA, Claims Data, HEOR, Specialty Pharmacy Data

• Industry Expertise: Healthcare & Pharma Marketing, Regulatory Strategy (FDA, EMA), Commercial Analytics

• Project & Team Leadership: Cross-functional Project Management, Team Leadership, SaaS & B2B/B2C Operations, Global Campaigns CERTIFICATIONS

• AI-driven commercial strategy, Google Data Analytics, IBM Business Intelligence Analyst, Project Management, Marketing Analytics

• Pharmaceutical Marketing Management, Healthcare Data Analytics (Harvard), Clinical Data Management, Healthcare Innovation & Entrepreneurship

EDUCATION

Master of Science in International Business with Analytics Sep’24 – Aug’25 Specialized in Advanced Business Analytics & Marketing Hult International Business School, Boston, Massachusetts Master of Business Administration- Marketing Sep’22 – Jun’24 Narsee Monjee Institute of Management Studies, Mumbai, India Bachelor of Commerce May’18 – Jun’21

University of Mumbai, Mumbai, India

ACCOMPLISHMENTS

• Best Analysis & Business Strategist Award for outstanding contributions to data-driven business solutions (MBA).

• Business Leadership & Marketing Excellence Award for strategizing and driving marketing strategies and business initiatives that accelerated revenue growth and market expansion (PNPL). PROJECT HIGHLIGHTS (HULT)

• Market Segmentation & Omnichannel Strategy: Led GTM strategies for Pfizer, Swarovski, Amazon, and Sanofi using customer analytics and influencer engagement, driving 40% ROI growth and 25% increase in brand visibility.

• Healthcare Analytics & Brand Positioning: Delivered real-world evidence dashboards, HCP insights, and commercialization support for J&J, Vertex, Biogen, and Eli Lilly, achieving 30% higher HCP engagement and improved market access.

• Supply Chain & Rural Penetration Optimization: Applied demand forecasting and inventory analytics for Merck and Dr. Reddy’s, reducing stockouts by 15% and enhancing business performance and rural HCP adoption.

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