Demand Generation & Inside Sales Professional

Laura Werchan

Lehi, UT 214-***-****

*************@*****.***

www.linkedin.com/in/laurawerchan

Demand Generation, Lead Development, Inside Sales, Account Manager & Business Development Professional Areas of Expertise

Lead Development * Sales Cycle Management * Business Development * Client Relations * Account/Territory Management

* Needs Assessment * Strategic Planning * Social Media * Networking

Aptive Environmental, Provo, UT April 2026 - Present Inside Sales Closer- SEASONAL POSITION/TEMPORARY

● Responsible for selling pest control agreements and maintaining a 60% close rate or better.

● Negotiating with customers, customizing their pest control plans, and scheduling their initial service

● Familiar with Aspyn, Genesys, Saleshub, Slack to complete and effectively deliver pest control services to customers

Redo, Draper, UT Feb 2026 - March 2026

● Responsible for selling AI iMessage text Outbound Marketing Platform

Uber Driver/Uber Eats January 2025 - Present

Bryj Technologies, Houston, TX/Remote January 2024-October 2024 Sales Development Manager- iOS/Android Mobile Apps Platform, Solution and Managed Services Provider (PAAS & SAAS)

● Responsible for building a pipeline and creating awareness around our platform and solution

● Develop content and execute integrated demand generation plans using different channels to reach our target audience through email marketing

● Follow up on inbound leads and arrange meetings with prospective clients

● Increase top-of-funnel leads and manage conversion rates throughout the marketing and sales funnel

● Proficient with Outreach.io, Groove, Apollo, ZoomInfo, Salesforce, LinkedIn Sales Navigator, Slack, OneDrive, Office 365

Uber Driver, Houston, TX Dec 2023 - March 2024

FollowAnalytics, Houston, TX/Remote March 2021-March 2022 Sales Development Manager- iOS/Android Mobile Apps Platform, Solution and Managed Services Provider (PAAS & SAAS)

● Responsible for creating awareness around our iOS/Android mobile apps technology platform, analytics, and engagement solution & managed services

● Collaborate with sales leadership to create effective messaging campaigns for specific industries

● Lead initial calls and present our mobile app platform and solutions to C-level prospects

● Qualify prospective clients and coordinate follow-up calls with our pre-sales team

● Work directly with our leadership team to develop new sales strategies to execute future campaigns

● Responsible for directly generating new business and sales revenue.

● Develop and nurture strategic alliances with our partners, i.e. Salesforce & Microsoft

● Proficient with Yesware, Quip, Slack, MSFT PPT, ZoomInfo, Gmail & Zoom

Spaulding Ridge, Houston, TX/Remote June 2020 – Jan. 2021 SAAS Business Development Manager- Anaplan, Salesforce, DocuSign

● Oversee Business Development Strategy for Spaulding Ridge for Anaplan, DocuSign & Salesforce software services

● Collaborate with Marketing to create and build email campaigns for specific industries & verticals

● Assists in building a demand gen engine from scratch in a SaaS business that has scaled under the VP of Marketing and CEO

● Provide input on the sales process and identify opportunities for process improvement

● Generated internal leads and opportunities for the company rather than relying on Software Partners

● Proficient in Outreach.io, ZoomInfo/DiscoverOrg, Salesforce, Pardot, MSFT Office 365, MSFT Teams, Zoom

● Work cross-functionally with assigned Account Executives and Marketing

Perficient, Inc., Plano, TX March 2018– April 2019 National Account Manager - IBM, Microsoft, Oracle, Adobe, Salesforce, and other partners

● Provided account leadership to maintain & expand current accounts across the full portfolio.

● Grew revenue for the client by understanding goals and matching those goals to services offered.

● Maintained overall client relationships through the development of new & existing client relationships.

● Established, managed, and grew relationships with key sales, Marketing Executives, and stakeholders

● Recommended ideas and strategies that will contribute to the growth of Perficient

● Generate $1-$2M in sales revenue in new business by leveraging our other software partnerships within an existing account

Nascent Systems Acquired by Perficient, Inc., Plano, TX/Remote Jan. 2012-March 2018 Lead Generation, Account Manager & Inside Sales Executive- Oracle National Practice

● Identified solutions based on Oracle technologies such as Hyperion, OBIEE, E-Business Suite, CRM On Demand/Siebel, Oracle CX Services, Fusion Middleware

& Agile applications and identify Vertex (Sales & Use) Tax opportunities on behalf of our Vertex Tax Practice at Perficient.

● Developed and nurtured new business for Perficient using Pardot and Salesforce via targeted marketing campaigns and scoring statistics

● Worked directly with our Oracle sales team and supported sales cycles from Stages 1-6 of the Perficient sales process, tracking real pipeline via Oracle Sales Cloud

● Attended Oracle Partner Events, Oracle Round Table Discussions, Oracle Conferences & Tradeshows

● Generated quality opportunities for our sales teams within Perficient's Oracle Business Practice

● Managed specific “House Accounts” and worked with Directors and the Delivery Team to develop the appropriate solution and close the business with the client

● Created and managed email campaigns using the campaign tool, Outreach to generate new leads and educate our prospective clients on new industry trends and best practices

Systemates/Projectmates, Dallas, TX Aug. 2010 – Jan. 2012 Construction Project Management Software; SaaS Inside Sales

● Engaged senior executives about our technology and services, promoting streamlined communication and reducing overall capital project costs

● Drove sales actively identifying, contacting, and qualifying prospects that fit the target profile

● Maintained relationships with clients by providing information, and guidance; researching and recommending new opportunities; recommending profit and service improvements

● Consultative role and approach to build trust and credibility with prospects by understanding their industry and business needs

● Wrote sales proposals, conducted onsite and web-based presentations, and negotiated pricing

● Create personas tied to specific customer needs and preferences using Outreach.io

Capview Partners, LLC, Dallas, TX

Real Estate Research Assistant; Contractor April 2010 – August 2010

● Support several brokers at a commercial real estate firm researching prospective single-tenant net-leased properties

● Built and managed a database for all prospective properties, generated data reports

● Prepare property brief presentation summaries for acquired properties in each portfolio

● Assist in the process of building a portfolio on behalf of our partner, USAA

Ricochet, Carrollton, TX

Outside Sales August 2008- January 2009

● Responsible for finding new office furniture for companies and organizations

CDS DataComm, Plano, TX Oct. 2007 – July 2008

Sales Account Executive

● Created potential sales opportunities selling customized copper cable and fiber optic cable assemblies as well as customized box builds and wire harnesses, meeting a monthly sales quota within the telecoms and network hardware technologies & communications sector

● Solicited, negotiated, and received Requests for Proposals for customer-specific projects

● General technical understanding as well as in-depth conceptual knowledge of IT-related hardware products and services

● Resolved project specification issues between customers and internal engineering staff

● Coordinated/managed all escalated and/or expedited project orders pending completion to meet project deadline specifications

● Monitored project progress to completion to ensure continued quality service and reported for early resolution of any issues to my management

BEA Systems (Acquired by Oracle), Dallas, TX May 2006 – Sept. 2007 Business Development Executive

● Created potential sales opportunities, specifically within the IT sector, providing enterprise “middleware” software solutions

● Established rapport with prospective customers within green field accounts where no previous relationship existed as well as maintained relationships with existing customer accounts within emerging markets

● Managed green field and emerging accounts for the States of Virginia, Tennessee, District of Columbia, Maryland, South Carolina & Mississippi consisting of an overall projected sales performance goal/quota of (approx)$1.8M per quarter

● Delivered, facilitated, & managed communication amongst all locally based sales representatives designated to a team on an account

● General technical understanding as well as in-depth conceptual knowledge of IT-related products and services including SOA Product Suites, Portals, Platforms, Integration, Weblogic/Aqualogic Service Bus, Weblogic Server, Weblogic SIP Server, Weblogic Platform, VMware, JAVA/J2EE, JVM, CPU’s, Content Management, Business Process Management, Governance, Components, & Security

● Achieved & exceeded projected sales for Q3 and Q4 2006; Q1 and Q2 2007; sales performance documentation provided, upon request

Cbeyond Communications, Inc., Houston, TX Oct. 2004 – April 2005 Outside Sales Representative

● Presented and sold Cbeyond services to small and mid-size business customers

● Created numerous presentations commensurate with the audience’s technical knowledge

● Scheduled and completed appointments with qualified decision-making personnel i.e. President and/or Owner

● Implemented monthly sales quotas by prospecting, cold calling, and lead generation

● Developed and maintained networking relationships with vendors, current customers, and prospective clients

● Completed elaborate sales training course incorporating formal classroom and on-the-job sales training

● Excellent knowledge of general and company-specific Telecom services

CIBER Enterprise Solutions - Lawson Software Practice, Irving, TX Sept. 2003 – Oct. 2004 Business Development Representative

● Maintained & established rapport with existing and prospective customers; build sales pipeline and generate weekly sales reports

● Managed prospective & current client databases throughout the assigned territory (North America)

● Business-to-business sales throughout various industries: retail, healthcare, public sector, private sector, and services market

● Interacted with senior-level clients and prospective clients directly & indirectly daily

● Assisted & managed marketing campaigns, and marketing research projects, and developed comprehensive Excel spreadsheets

● Attended user groups, conferences, and trade shows

Abercrombie & Fitch Co, Waco, TX Sept. 2001- Oct. 2002

Retail Sales Manager

Texas Roadhouse, Waco, TX May

2001-Sept. 2001

Waitressed

Kitchen’s Hardware & Deli- Weekends ONLY, Mineola, TX January 1995-May 1997

Waitressed

Brookshires Food Store, Mineola, TX Dec. 1995- May 1996

Cashier

Split Rail BBQ (Macs Bbq), Mineola, TX May 1996- Oct 1996

Dishwasher/Food Server

Gene’s Movie Store (Evenings), Mineola, TX Oct

1996- May 1997

Store Manager

Mineola Community Bank, Mineola, TX (School Marketing Program)Oct 1996- May 1997

Banking Assistant

Skills and Capabilities

Interaction with a diverse audience in customer relations (direct/indirect) Formulation of account strategies Technical proficiency with Microsoft Office 365, MSFT Outlook, ACT, Changepoint SFA, OneSource, Mass500, Salesforce, Siebel, ZoomInfo, Outreach.io, Pardot, Yesware, Gmail, Slack, Quip, Dropbox Problem-solving skills attained through work experience Develop and deliver sales presentations using various sales techniques gained through formal training and work experience Education

Baylor University Waco, TX

Bachelor of Business Administration in Marketing and Real Estate

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