Senior Brand Activation & Engagement Administrator

DEBRA A. HERTZOG

Bend, Oregon **********@*****.***

LinkedIn: https://www.linkedin.com/in/inspiredxperience PROFESSIONAL PROFILE

Brand Marketing and Sales Manager with over 20 years of experience shaping corporation communication, content/consumer facing-facing campaigns across luxury hospitality, luxury retail, wellness, and construction/home improvement. Expertise in brand voice development, social media strategy, and influencer partnerships that bring brands to life. Adept at turning customer, consumer, or internal communication and cultural insights into compelling storytelling across digital, experiential, intranet, and social channels. SKILLS

Core Creative & Marketing Strengths: Brand Marketing, Copywriting & Brand Voice, Digital Ad Concepts & Design Direction, Integrated Campaign Strategy, Website & Landing Page Copy, Content Calendars & Messaging Frameworks, Public Relations & Media Messaging, Email Marketing & CRM Copy, Editorial / Blog / Article Writing, Experiential Event Copy & Guest, Journeys, Social Media Captions & Campaigns, Luxury Lifestyle & Wellness Storytelling, Canva, Adobe Creative Suite, PowerPoint, CRM Analytics, Social Media Strategy, Consumer Insights, Luxury Weddings, Brand Marketing,Brand Experiences, Marketing Strategies, Leadership, Public Speaking, Professional Relationship & Retention Expert, Wellness/Retreats and Transformational Consumer Insights in a live setting Tools & Platforms: Canva, Adobe Creative Suite, PowerPoint, website CMS, email marketing platforms, social media content, digital ad layouts, blog and article content, Salesforce, HubSpot, Zoho, Delphi, Agilysys, CRM analytics, campaign performance tracking, Microsoft Office, Excel, Teams, presentation development, project management, vendor coordination

PROFESSIONAL EXPERIENCE

Debra Hertzog the Inspired Xperience–Freelance / Contract / Project Management 2026 - Present Owner Brand Storyteller Copywriter Creative Content Producer Brand Marketing Manager

Bend, Oregon

• Develop brand marketing strategies, brand voice, creative direction, content strategy, copywriting, and campaign concepts informed by consumer insights for luxury lifestyle, wellness, hospitality, author, speaker, and entrepreneurial brands.

• Create audience-facing messaging including brand statements, taglines, website copy, email content, and social media posts guided by social media strategy to drive engagement and brand awareness.

• Position brands through emotionally resonant storytelling and immersive brand experiences, using the studio philosophy

“Where the Feeling Is the Brand” as a framework for human-centered marketing.

• Design and art-direct creative assets for brand identity, social campaigns, LinkedIn banners, pitch decks, digital advertisements, and promotional collateral.

Tetherow Resort Sep 2025 - May 2026

Director of Sales & Marketing Bend, Oregon

• Led integrated sales strategies, deployment of plans into actionable sales and marketing campaigns, creative branding, content, and strategic marketing strategies for a luxury destination resort across digital, website, CRM, social, leisure, group, wedding, and experiential channels, leveraging consumer insights to inform targeting.

• Directed campaign narratives, email marketing, social storytelling, website messaging, and content development to support brand positioning, audience engagement, and revenue conversion.

• Created and promoted new guest experience concepts, wellness/event programming, seasonal packages, and direct marketing initiatives supporting luxury weddings, group retreats, and leisure markets. Rebranded and concept logo designs for new restaurant launch, designed experiential concepts with food & beverage, staff server scripts, and unique signature brand arrival, welcome, and fine dining rituals that are incorporated into the dining experience.

• Aligned creative messaging with CRM strategy, lead nurturing, KPI tracking, and revenue goals while collaborating with sales, operations, and executive leadership.

• Reorganized entire departmental structure including job roles, annual sales goals, commission structure, training, level setting expectations, accountability, outbound sales activities, marketing, branding, re-design of all digital marketing collateral, website design and functionality, leading the Tetherow Marketing Agency (3 and Six) through social media campaigns, blogs, for Group and Catering sales initiatives; redefining the brand through various platforms. Total Resort marketing included Group Sales, Local Social Catering, Luxury Weddings, Lodging, Luxury Home Rentals

(short- and long-term rental), Restaurant Outlets, Revenue Management, Golf, Special Events, Community-Driven events and Group-Based, Wellness Retreats and activities. BlueCube Wellness and Luxury Lifestyle Brands May 2025 - Sep 2025 New Business Development / Head of Sales, Marketing & Brand Consultant – Redmond, OR, United States

• Built integrated marketing campaigns, sales enablement content, email campaigns, promotional advertisements, and brand messaging for wellness, home, and luxury lifestyle clients.

• New business development for the BlueCube Cold Plunge national and international sales campaigns. New market development included luxury hospitality, hotels & resorts, wellness centers & spas, government agencies including Police Stations, Firehouses, new luxury construction projects, and private luxury construction projects, real estate development projects for commercial sites.

• Created campaign frameworks for seasonal promotions, lead generation, customer acquisition, brand awareness, and sales department transformation initiatives.

• Developed ad copy and visual concepts including “Still Dreaming of Your BlueCube?”, “Fall Into the Cold,” “Winter Wish List,” and “Last Chance” promotional campaign language. Led email marketing campaigns through Zoho CRM. Robert Half International Elevate Marketing Extreme Marketing, Colgate, Disney, Sept 2021 - May 2025 Coca Cola (Various contract, temporary assignments during the Pandemic) Orlando FL Contract Vendor / Long Term Contract Assignmetns Data Breach integration projects and campaigns Promotion Brand Ambassadors / Special Events

• Tetra Tech – Texas Rent Relief Program – Launch of Texas Pandemic / Rental Relief Program

• Orlando Regional Medical Center – Long-term contract – data breach – Rebuilding entire infrastructure due to massive data breach, hijacked data information rebuild.

• AdventHealth – Compensation Analyst –The AdventHealth Systems project supported the alignment and integration of compensation strategies across a complex, multi-state healthcare system spanning 12 states. During the 2024–2025 integration period, I contributed to the evaluation, analysis, and standardization of compensation structures to support consistency, equity, compliance, and organizational scalability across diverse markets and business units. My role required strong attention to detail, data accuracy, cross-functional collaboration, and the ability to translate compensation data into practical workforce solutions during a major enterprise-wide transformation.

• Executed national brand activations, promotional campaigns, experiential marketing programs, event messaging, and consumer engagement initiatives for brand names such as Colgate, Disney, Coca Cola, Dasani

• Translated brand objectives into clear campaign language, activation strategy, consumer-facing copy, field messaging, and experience design – Elevate Marketing

• Field Sales & Marketing Promotional campaigns for Disney, Colgate, Coca Cola, Zip Fizz Brands campaigns / Set Up / Strike and sales campaigns – Extreme Marketing

• Brand Ambassador for various live marketing campaigns, trade shows, new store openings, and lead generation for product launches – Busy Bee Marketing

Colonial Life The Hartbeat Agency

Aug 2023 - Jan 2025

Agency Development Manager Integrated Marketing & Business Development Orlando, Florida

• Created outreach campaigns, sales messaging, recruitment content, presentation materials, and market-development strategies supporting agency growth and new client acquisition.

• Achieved 129% of quarterly revenue goals through integrated prospecting, messaging, relationship development, and campaign execution.

National HomeCraft Jun 2022 - Mar 2023

Regional Director, Marketing, Promotions & Special Event Brand Strategy Florida

• Led digital, broadcast, social, print, PR, and live event marketing initiatives for home improvement, windows, roofing, bath, and manufactured home community campaigns.

• Increased company revenue by 41% and grew top 10 county revenue by 62.3% within the first six months by expanding regional marketing into national-scope campaigns.

• Wrote and designed marketing copy, promotional campaigns, advertorial-style content, community event messaging, and sales lead-generation materials for 52+ live PR and promotional events.

• Created article and ad concepts including “Home Is a Lifestyle,” “Building the Future by Renovating the Past,” “We Enhance the Beauty, Value and Efficiency of Your Home,” and manufacturer/community-facing campaign copy. Director of Sales / Head Life-Wellness Coach – Fitness Ridge Worldwide (The BIGGEST LOSER RESORTS) HQ – The Biggest Loser Resorts – Santa Monica, CA

JW Marriott Resort & Spa (Program Management by Marriott International) Palm Desert, CA Sept 2015 – Dec 2018

• Dual Role for The Biggest Loser Resorts. As Director of Sales, I spearheaded new training and development for the Sales Call Center Agents to promote and upsell program activities to participants for the live program.

• As Head Life-Wellness Coach at the JW Marriott Resort & Spa (Palm Desert, CA), I facilitated and designed 9 live workshops, booked and coached one:one appointment with participants, organized and facilitated weekly graduation ceremonies for departing guests.

• Facilitated nutrition / food and beverage offerings / fitness schedules and team mentor.

• Organized and supported the team for all Biggest Loser Resort fitness and outbound activities (organization, set up/strike, event activities, evening meal preparation, snack preparation, and daily clean-up of facilities used for the program.

NOTE: There is a gap in my career from January 2019 to June 2019 due to family emergency / move from California to Florida.

Johnson Controls Jun 2019 - Jul 2021

Senior Account Executive – Commercial Technology Sales Orlando, Florida

• Developed B2B sales presentations, account messaging, prospecting strategy, and customer-facing communications for smart building technology, SaaS-integrated systems, HVAC, access control, fire, and surveillance solutions. Training and ramp-up into the role, approximately 1 year. Performance Metrics not available. Note: This role was eliminated due to covid/pandemic downsizing.

Ritz-Carlton and JW Marriott Luxury Properties June 2003 – December 2018 Director of Sales & Catering - Marketing Florida and California

• Led integrated luxury sales, brand positioning, event storytelling, guest experience design, and marketing strategy across multiple Ritz-Carlton and JW Marriott properties.

• Generated over $10.5M annually through integrated sales, relationship marketing, brand campaigns, and high-value event experiences.

• Directed creative concepts for luxury hotel openings, gala experiences, guest amenities, scenography, wedding/event narratives, sales presentations, and experiential marketing programs.

• Recognized with global brand leadership awards, including JW Marriott Global Catering Sales Team of the Year, Golden Circle honors, and Ritz-Carlton Chairman’s Award trips to Barcelona, Spain; British West Indies; Winner of the Mondavi Wine Sales Event

• Steering Committee member for Ritz-Carlton Luxury Weddings & Special Events, shaping high-end event standards, experiential concepts, and culturally inspired guest journeys. Saks Fifth Avenue 1999 - 2003

Director of Public Relations, Media, Fashion & Special Events Orlando and Tampa, Florida

• Led luxury fashion PR, media relations, copywriting, special events, fashion show production, trunk show promotion, local advertising, and editorial-style retail content, retail in-store brand marketing events for Chanel, St. John, Prada, Gucci, Oscar de la Renta, Bvlgari, Layfette 480, Dana Buchman, Ermenegildo Zegna, Canali, Ralph Lauren Purple Label, Armani and the Saks Fifth Avenue Men’s Collection

• Increased sales by 68% through integrated brand campaigns, media promotions, charity events, jewelry/fashion trunk shows, luxury experiential marketing and specialty in-store campaigns, launches, and special events..

• Produced fashion photography concepts, newspaper spreads, commercial/radio copy, voiceover content, magazine-style layouts, and couture event narratives for luxury retail audiences.

• Ghost Writer for the Fashion Section – Orlando Sentinel – Jean Patterson Editor

• Creator, visionary, producer and director for the Orlando Leisure Magazine spread and promotional event – The PROPOSAL OF A LIFETIME – crafted and produced at The Ritz-Carlton, Orlando Grande Lakes Luxury Wedding Department.

CURRENT PROJECTS IN DEVELOPMENT

Radiant Life Pathways, LLC

The Stuck Paradigm

• Co-led brand development for The Stuck Paradigm book series-shaping integrated marketing campaigns across book, field guide, retreats, and podcast to reinforce a consistent transformational brand voice, visual image designer for the book and field guide – Book and companion Field Guide to be published and launched Fall, 2026

• Designed and managed the social media strategy, radio, local news, and public speaking content calendar, leveraging consumer current “drip campaign” insights to drive 15% month-over-month audience growth and engagement

• Blog Writer

CRIMINAL: The Case Against Stuck

• CRIMINAL is the fiction sequel to The Stuck Paradigm. Author of the Book, Criminal, Film Script in development. Developed 1, 3, 5 year brand positioning and visual identity for the book and film concept, crafting taglines and launch messaging that resulted in earned media placements in three industry outlets. Book to be launched spring, 2027 The Ninth Shambhala Solfeggio No. 9

• Founder and brand creator of a luxury wellness/sound journey platform; developed content, marketing, event copy, blog narratives, retreat materials, and sound-healing programming. Relocated to Bend, Oregon and am currently in the process of working with local groups for group and individual sound therapy sessions. I also created the new Zen-Pal,

“Let it go, FIDO!” Sound Healing event for animals recovering from trauma, abuse, anxiety, fear, other emotional perplexities. “Let it go, FIDO!” is being launch in August at the Cosmic Depot, Bend, Oregon. THREADS: Weaving the Legacy

• THREADS was promoted at the 2023 Marche du Film, Cannes France and was promoted through 24/Hour Crowd Funding to launch the development of the documentary series. Documentary concept, brand narrative, festival visuals, title cards, poster copy, and culturally inspired story architecture (Documentary in development). I produced and hosted a 9- hour live streaming Podcast in tandem with the Cannes Film Festival, where Threads, Weaving the Legacy was being promoted as a new documentary / series. The podcast featured international speakers from cultural, textile, and indigenous communiities from Greece, United Kingdom, Peru, Argentina and The United States, CAREER HIGHLIGHTS

• Associate Producer credits and large-scale event experience include World Cup Opening Ceremonies, London’s Grand Christmas Parade, American Music Awards, GLAAD Media Awards, MTV Video Music Awards, Grammy- related red-carpet events, and luxury gala productions. A full roster of managed special events can be provided under a separate cover.

• SAKS Fifth Avenue PR, Fashion Media & Special Event Director of the Year;

• Ritz-Carlton Chairman’s Award recipient; 3-time JW Marriott Global Catering Sales Team of the Year winner.

• Ritz-Carlton International Luxury Weddings and Special Events Steering Committee Member

• Featured Sound Artist at the 2019 Coachella Music Festival, sponsored by Method Home Products – ZEN Oasis L Live performance venue, Coachella Valley, CA.

• Selected out of 2000 Walt Disney Cast Members to teach live sales training / “Trainer the Trainer” for all Walt Disney Sales / Catering & Conference Service Departments at both the Florida location and Anaheim, CA

• Associate Producer – Live World Cup Opening Ceremonies – Citrus Bowl, Orlando FL

• Manager / Producer – Orlando Magic Basketball Team – Community Events, Fandemonium Star Event, Marketing Campaign creator for Orlando Magic Basketball Team : “Bank on the Magic” A reference list of my live event productions is included as an addition reference and attachment. CERTIFICATION

• Certified Master Life & Wellness Coach – Expert Rating, Global Certifications – Master Life Coach, Expert Level)

• Triple Certified Sound Therapist: International Academy of Sound Healing, India; Bliss Bowls, Colorado

• Luxury Weddings & Cultural Expert Certification: Ritz-Carlton HQ, Bethesda, Maryland

• Steering Committee Member for Ritz-Carlton Luxury Weddings & Special Events – Bethesda, MD (Corporate Office)

• Florida Health & Life Insurance License: professional certifications in marketing, wellness, and luxury brand leadership References Available Upon Request.

Open to Relocation.

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