Senior Administrative Assistant - Executive Sales Support

CHERYL HULL WAHLHEIM

Broomfield, *****, CO, 303-***-****

**********@*****.***

www.linkedin.com/in/cwahlheim5192

SUMMARY Dynamic Senior Administrative Assistant with over 10 years supporting executives in sales organizations; excelling in travel arrangements, expense reporting, and event management. Proven ability to coordinate large-scale corporate events and manage sensitive information with integrity. Successfully managed the planning of over 250 customer holiday baskets and executed regional team events across the US, Canada and Europe. Bringing a strong background in Salesforce and Concur systems, poised to add significant value to a customer-centric organization. WORK EXPERIENCE

4/2026 – Present COMMUNITY CONCIERGE, Peloton Interactive - Remote Facilitate smooth and welcoming studio check-ins for live-streamed and in-person classes.

Milestone & VIP Coordination: Handle advance bookings for birthdays and anniversaries, and prepare welcome swag or gift bags for VIPs and first- timers.

Group Bookings: Coordinate large group reservations and manage individual participant information.

Tours & Information: Guide members and guests through class types, instructors, packages, and studio features.

Communication & Support: Manage digital inquiries and route requests to the correct internal teams.

05/2021 – 02/2026 SR. ADMINISTRATIVE ASSISTANT FOR SALES, Calix, Inc. Remote Supported multiple SVPs and Vice Presidents in our global sales organization and their entire teams through comprehensive administrative assistance. Arranged international and domestic travel, crafted detailed itineraries, and confirmed all logistical requirements.

Reconciled and submitted expense reports using Concur, ensuring accuracy and adherence to policy.

Sourced items and services, generated purchase requisitions, and routed invoices for prompt payment processing.

Conducted thorough research and prepared detailed reports while handling sensitive information with confidentiality. Created and maintained Outlook distribution lists, organizational charts, and various administrative records.

Coordinated the shipment and tracking of materials to external parties, ensuring timely delivery.

Planned, managed, and executed VP team events and conferences across U.S. and Canada, contributing to successful outcomes. Collaborated with executive assistants to address requests and queries from the executive team efficiently.

Provided backup support to other administrative assistants and executive team members as needed.

Contributed to various projects with Customer Success, Talent & Culture, and other departments as requested.

Established and managed several Salesforce Chatter groups. Planned, ordered, and managed over 250 holiday customer baskets for the Sales department, enhancing customer relations.

Oversaw quarterly Territory Reviews for Western and North Regional Sales Managers, ensuring alignment and performance analysis. Executed Regional Team customer events throughout the U.S. and Canada, handling logistics for accommodations, event setups, and post-event activities. 08/2019 – 05/2021 SALES AND MARKETING ADMINISTRATOR V, Excelitas, Inc. Boulder, CO Managed Boulder executive travel, calendars, and expenses for both Commercial and Defense & Aerospace sales teams, optimizing their schedules.

Oversaw Boulder site visitors, including security screenings, lodging arrangements, catering, and dinner reservations, to enhance visitor experience.

Coordinated updates and printing of sales materials for efficient distribution at trade events, boosting brand visibility.

Selected and shipped products for display at trade shows and other events with coordinated efforts from Business Development Managers. Administered business card ordering for all site personnel, maintaining brand consistency.

Served as SAP Concur Expense administrator for Boulder site personnel, ensuring proper expense tracking.

Assisted in documenting, implementing, updating, maintaining, and training personnel on sales tools, facilitating effective lead distribution. Utilized Salesforce to manage contacts, oversee ITAR trade compliance screenings, and handled New Product Introduction opportunities. Facilitated bi-weekly New Business Review meetings and registered new opportunities in Salesforce for strategic sales planning. Managed sales document records in Omnify, ensuring timely updates and compliance every two years.

Performed database management in Omnify and Salesforce, enhancing data integrity and accessibility.

09/2017 – 08/2019 FRONT DESK RECEPTIONIST and SALES SUPPORT, Audi Flatirons

• First point of contact for all guests, and administrative hub for Sales

• Manage a multi-line switchboard, route calls to various departments and take detailed messages for the sales team and service department.

• Assist with preparing deal jackets for new cars, process trade in paperwork, and maintain up to date customer records in the database.

• Handle financial transactions for vehicle deposits including receipt transactions for sales and service.

• Manage the reception waiting area by keeping drinks, coffee and snacks replenished, keeping the area clean and stocked, and updating marketing brochures.

• Coordinate test drives, service appointments, plus follow up calls on initial interest to conversion to sales.

05/2011 – 09/2017 Information Systems Manager, BI, Inc. A Geo Group Company Served as the computer purchasing and requisition agent for over 70 corporate and field offices, streamlining procurement processes. Led a diverse team encompassing Database Administrators, Systems Administrators, Web Developers, and Network and Security Engineers, enhancing team performance.

Managed IT personnel across three corporate locations, ensuring effective operations and support.

Project managed the technology infrastructure upgrade for a new business office near Chicago, successfully delivering on time.

Oversaw Sarbanes-Oxley audits for five consecutive years, ensuring regulatory compliance and risk mitigation.

Administered secure VPN appliances and tokens for user access to the company network, enhancing security measures.

Established and managed the budget process for my team, overseeing salaries, IT infrastructure upgrades, and educational development. Collaborated with current vendors on maintenance contracts and ongoing technical support, strengthening supplier relations. Conducted continuous interviews and evaluations of potential vendors while exploring new processes and products for the organization. Worked alongside federal clients on annual tasks such as updating Security Policies and Procedures and conducting annual training for privileged network users on Sensitive Personally Identifiable Information access. Facilitated Authority to Operate renewals every three years, along with requested security audits, supporting federal compliance. Engaged in ongoing Disaster Recovery planning across four sites, conducting annual tabletop exercises and ensuring infrastructure readiness.

Administered the Help Desk application solution to streamline support services.

EDUCATION

2005 – 2009 Regis University – Denver, CO

B.A:, Organizational Development

Minored in Information Technology Management.

SKILLS Administrative Support Purchasing

requisition agent

Microsoft Volume Licensing

Software IT Asset

Adobe products

CRM applications

Workday/ADP/Seismic/Gong/Espresa

Inventory management

Document management

CRM

Inventory management

Salesforce

Microsoft Office 365

Teams and Zoom

Chat GPT

Purchasing using Oracle ERP Cloud

Microsoft CoPilot AI

SlackAI

Organized

SAP Concur Expense

Adaptable

CERTIFICATES Certified Administrative Professional – CAP IAAP Google Project Management Certification

Red Cross First Aid/CPR/AED Certification

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