Remote Communication & Marketing, Data Entry Specialist

C u r r i c u l u m V i t a e (CV)

PERSONAL PARTICULARS:

SUMMARY OF EXPERIENCE AND COMPETENCIES:

PROFESSIONAL PROFILE

As a senior Communication and Marketing Specialist with over 20 years of demonstrable experience, he excels at designing and executing full-spectrum, evidence-based strategies. His expertise encompasses communications, visibility, marketing, advocacy, and knowledge management, all aimed at facilitating the operational management of complex, multi-sectoral development and humanitarian programs.

Proven track record in successful demand generation and marketing of sanitation and hygiene products among urban and rural communities;

Demonstrated experience in leading integrated marketing and branding strategies that elevate companies’ reputation, enhance digital presence, and drive meaningful demand for a variety of products among diverse consumers;

Proven track record of advancing multi-stakeholder buy-in, promoting best practices, and significantly raising the public profile and impact of initiatives funded by a diverse array of major donors, including the USAID, EU, UNICEF, WFP, AgroAction, World Bank, Plan Intenrational, Glimmer of Hope, Care International, Sida, FCDO (formerly DFID), etc.

Well-recognized professional with a good eye for detail and a global mindset, who is passionate about content creation, social media, data, and visual aesthetics,

Demonstrated experience in managing multimedia campaigns, developing communications plans aligned with organizational mission and goals, and diverse partners’ (including media, government actors, etc.) preferences, needs, overall situation of projects’ operational areas in collaboration with ICT staff and implementing actors at all levels.

A seasoned expert holds a Master's degree in Media and Communication and possesses a strong complementary skill set in project management and IT/digital media management. He is highly proficient in a wide range of essential software and platforms, including the Adobe Creative Suite, MS Office 365, MS Teams, and SharePoint, as well as analytics tools like Google Analytics. His technical capabilities are further enhanced by proven skills in professional photography, videography, content management systems, and digital performance monitoring.

These competencies are consistently demonstrated through a history of high-impact accomplishment.

- Coordinated a 150,000 ETB (Ethiopian Birr) social media campaign for World Children’s Day, aimed at combating violence against children. Managed cross-functional teams and partners to develop strategy, create content, and execute multi-platform distribution

(website, Facebook, media outlets). Produced diverse multimedia assets—including videos, photo essays, and banners—and secured coverage of a major public running event. The campaign drove significant increases in engagement, with substantial growth in Facebook likes and followers and a surge in YouTube views and comments, effectively raising awareness for child protection and access to support services.

CORE COMPETENCIES ALIGNED WITH IGAD REQUIREMENTS:

Strategic Communications & Messaging: Proven expertise in developing and implementing evidence-based communication strategies and branding. Skilled in crafting compelling messaging in English and local languages to engage diverse stakeholders, including government decision-makers, donors, and communities.

Data, Information & Knowledge Management: Exceptional ability to build and maintain relationships with high-level partners, manage feedback mechanisms, and transform project insights into actionable knowledge products. Highly skilled in synthesizing project data into high-quality knowledge products (success stories, reports, data visualizations) to support adaptive management, learning, and strategic decision-making. Proficient in designing and managing knowledge management systems, including repositories, shared drives, and digital libraries, to promote continuous learning and information sharing among stakeholders.

Technical Proficiency:

Advanced skills in Adobe Creative Cloud (Photoshop, InDesign, Premier Pro), Microsoft 365 (Word, PowerPoint, Excel, Teams), and digital analytics tools (Google Analytics).

Expertise in multimedia production, including professional photography, videography, and editing, with the state-of-the art tools’

Familiarity with GIS, SPSS, and other IT applications to support data-driven communication strategies. First Name: Fasil

Middle Name: Woldemichael

Last Name: Teklu

Current location: Addis Ababa, Ethiopia

WhatsApp Number: +251*********, +251********* & +251********* Email Id: *******@*****.*** & *****************@*****.*** LinkedIn profile https://www.linkedin.com/in/fasil-woldemichael-teklu-36133149/

Project Communications & Campaign Management: Mastery in leading the full lifecycle of communication plans—from planning and branding to implementation, monitoring, and reporting—for donor-funded projects. Experienced in managing budgets, resources, and timelines to deliver measurable results.

Multimedia Content Development: Authored and produced a wide range of high-quality knowledge products (success stories, reports, press releases, infographics, audiovisuals) tailored for diverse audiences, ensuring compliance with donor branding guidelines.

Custemor Relations & Engagement Management: Exceptional ability to build strong networks with diverse actors and potential custemors.. Expertise in establishing feedback mechanisms, managing grievance redress systems, and synthesizing data into products’ to inform Custemor Relations & Engagement Management.

Digital & Media Relations: Extensive hands-on experience in managing digital media ecosystems, including website and social media content development (LinkedIn, X, Facebook, YouTube, Telegram, TikTok, etc.) to drive engagement and visibility. A seasoned media professional with a proven track record in coordinating press conferences, media briefings, and building the capacity of media houses.

Technical Proficiency: Highly skilled in project management, IT service management, and proficient in Adobe Creative Suite, Canva, Affinity, Advanced Google Analytics, MS Office 365, content management systems, and other various applications. Good understanding on data, AI, cybersecurity, cloud, or digital transformation solutions. Fluent in English. Seeking to leverage a proven track record in strategic marketing, custemr relations and engagement, digital media management, etc. to contribute to the success of your company..

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PROFESSIONAL EXPERIENCE:

Date from –

Date to

Position, Organization/Company,

Location

Description

July 2023 –

to date

Independent Communication and

Marketing Consultant,

FASConsult, Addis Ababa,

Ethiopia

Design, implement, and monitor comprehensive evidence-based communication, visibility, and knowledge management strategies for projects.

Develop & execute branding, messaging, & marketing strategies to enhance organizational reputation & promote services to diverse stakeholders.

Research, write, and edit a wide range of content (articles, success stories, press releases, reports), repurposing technical data into compelling narratives for various audiences.

Lead the conceptualization and production of multimedia content and knowledge products for dissemination across multiple channels.

Manage digital media operations, including website and social media platforms (Facebook, X, LinkedIn, YouTube), to increase engagement and visibility.

Plan and execute media relations activities, including press conferences and briefings.

Identify, document, and disseminate project progress, results, and best practices.

Build capacity of staff and partners through targeted training initiatives. Results achieved so far:

Managed development and functioning of Lakemark International Hotel website; and contents authored and published on the website.

Conceptualized & developed brand positioning & management guideline, & marketing materials for Lakemark International Hotel in Bahir Dar;

Assessed, & developed & delivered marketing strategy for Daniel Corporate in Gondar;

Conceptualized & developed marketing materials for Edible Oil Factory, Unison Corporate in Bahir Dar;

Conceptualized & developed marketing materials for FIDEL International Hotel in Bahir Dar; Mar 2023 –

June 2023

Short Term National

Communication Consultant for

Decent Work Agenda Training &

Campaign in Ethiopia’s

Integrated Agro-Industrial Parks,

funded by GIZ

CEFE International

Addis Ababa, Ethiopia

Planned, implemented, monitored & evaluated of the Decent Work Awareness Rising Campaigns organized in Agriculture Industrial Parks (AIPs) & 10 TVETs, their respective zonal & districts administrations of Amhara, Oromiya, Addis Ababa & Sidama Regions in Ethiopia;

Initiated, & conducted desk level reviews; gathered & analyzed data & information from the project’s areas; & target audience & messages defined;

Developed the campaigns’ rollout plan (dates, locations, partners engaged, materials used, etc.);

Planned and organized various events in the AIPs & TVETs;

Conceptualized & developed contents, & produced brochures, leaflets, flyers, etc. in three local languages in line with EU & GIZ communication & visibility guidelines;

Managed media relations & engagement activities to ensure the broadest reach of the campaigns organized in the targeted areas;

Materials well disseminated during, & documented the roll-out of the campaigns;

Appraised rollout of the campaigns, & prepared & submitted the evaluation report to the client; Results achieved

A total of 2,750 factory workers, managers, HR staff, company owners, and local government officials increased their understanding of decent work concepts and practices. As a result, approximately 12 industries immediately began to institutionalize the required policies and procedures. 01 Nov – 31

Dec, 2022

Short-Term National Awareness

Building Consultant/Advisor,

Agricultural Mechanization

Support (AMS) Project

Developed evidence-based Communication and Marketing Strategy aimed at driving active engagement of the project’s partners, & promoting demand for & visibility of its agricultural mechanization technologies among retailers, distributers, cooperative unions, primary farmers’ cooperatives, smallholder farmers, etc. in three Regions, Ethiopia;

Prepared annual activity & budget plan;

Developed branding guideline & quality assurance procedures for the project;

Managed production of information sharing tools & marketing products (e.g. brochure, factsheet, flyer, e-newsletter, project’s portfolio presentations, Date from –

Date to

Position, Organization/Company,

Location

Description

GFA Consulting Group GmbH

Addis Ababa, Ethiopia

etc.);

Coordinated execution of publicity campaign plan in partnering with private sectors, media & other actors;

Managed promotional events of the "Buyers' Guide" organized national at level;

Mainstream & digital media relations & engagement, & media monitoring & analysis tools developed;

Capacity of the project’s staff & partners built on varied areas;

Advised the project’s staff & partners on management of the awareness raising activities;

Knowledge management tools developed, & the project’s best practices integrated into its execution process; Results achieved

The project raised awareness about new agricultural mechanization technologies for a diverse audience of 1,775 participants, including large business owners, retailers, distributors, cooperative unions, primary farmers’ cooperatives, and smallholder farmers. As a result, two major businesses applied to become agents for these technologies in Ethiopia, and 12 primary farmers’ cooperatives requested to purchase four of the technologies.

August 2020

to Dec. 2021

Part Time National Consultant to

the Design, Development &

Implementation of

Communication & Outreach

Strategy for Beautifying Sheger

Project through Developing Two

Rivers in Addis Ababa

(making Addis Ababa City

green clean)

Kisa & Associates, International

Consulting Firm Based in

Kampala, Uganda

Addis Ababa, Ethiopia

Led design & execution of situation assessment & audience survey;

Managed partners’ database & networking to support the project’s communications & outreach work & facilitate their active engagement;

Ensured strategic engagements of diverse partners (media, donors, community leaders etc.), & effectively involved in the & made valuable contribution to the following accomplishments:

· Development of the Communication & Outreach Strategy document;

· Design of the project’s branding guideline;

· Writing, editing, & proofreading of press releases, stories, news features, etc.

· Coordination of preparation & implementation of awareness raising campaigns using varied events and mainstream & digital media; & continuous monitoring & analysis of channels;

· Management of media engagement activities; Radio & TV programs produced & broadcasted via mainstream outlets;

· Production of multimedia storytelling contents/materials including Brochure, Flyers, Newsletter, videos, outdoor & indoor media, audiovisual, etc. circulated via website & social media platforms of the Addis Ababa City Administration;

· Management of execution of various public events, & advertising & promotional activities; Results achieved

· Communities living along the embankments of the two rivers, as well as thousands of residents of Addis Ababa, have been well informed about the Beautifying Sheger Project. This outreach paved the way for the project's launch. Various events were organized, engaging over 1,560 community leaders, local government officials, business operators, youths, and others during the planning phase. As a result, the project has been successfully branded among its target beneficiaries and the wider population of Addis Ababa. Dec 2017 to

Oct 2022

USAID Transform WASH Project

Social & Behaviour Change

Communication Coordinator for

Amhara & Benishangule Regions

Led the development and implementation of an evidence-based Social and Behavioural Change Communication (SBCC) strategy for a major USAID-funded WASH project across two regions.

Managed all project communication activity planning, budgeting, and execution, including awareness-raising campaigns, community mobilization, and advocacy approaches.

Crafted targeted messages and managed the production and distribution of a wide range of multimedia IEC/BCC materials and products in compliance with donor branding guidelines.

Date from –

Date to

Position, Organization/Company,

Location

Description

Plan International Ethiopia

Bahir Dar Ethiopia

Coordinated strategic partnerships and community mobilization with government actors, NGOs, CBOs, religious institutions, and media to drive project uptake and sustainability.

Built the capacity of implementing partners and grassroots government structures on SBCC, community engagement, and documentation.

Orchestrated high-impact events, media campaigns (TV/radio), and product demonstrations to promote project objectives and foster community demand.

Spearheaded knowledge management by identifying best practices, generating knowledge products, and disseminating results through various media and advocacy events.

Liaised with media, consulting firms, and advertising agencies to ensure professional execution of communication activities. Successful track records

Drove measurable behavioural change, resulting in over 32,000 rural households adopting improved WASH behaviours and constructing latrine facilities.

Successfully led the risk communication and community mobilization response to the COVID-19 pandemic across 125 kebeles, raising awareness for over 42,000 people and motivating 14,000 residents to get vaccinated.

Authored a successful Concept Note on empowering women through market-based sanitation, which advanced to the final stage of a competitive innovation funding process.

Actively contributed to regional public health strategy as a key member of the Amhara Region’s SBCC Technical Working Group. Dec 2013 -

Nov 2017

Communication & Marketing

Officer

Plan International Ethiopia

Bahir Dar, Ethiopia

Developed and implemented the organization’s overarching communication, marketing, and knowledge management strategy.

Led the planning and execution of integrated communication, visibility, and advocacy campaigns for diverse humanitarian and development projects, ensuring compliance with donor and corporate branding guidelines.

Managed all media relations, including database management, press kit development, and coordinating field visits for international and national media crews.

Produced a wide array of high-quality multimedia content (newsletters, reports, documentaries, success stories) for dissemination across traditional and digital platforms to support marketing and resource mobilization.

Spearheaded the organization's digital presence by managing website and social media content, facilitating publishing, and performing monitoring and analysis of platform performance.

Established and managed a centralized Knowledge Center (Repository, Image & Sound Library) to capture, document, and share best practices and project information with staff and partners.

Built the capacity of staff and implementing partners on communication protocols, branding, and the development of compelling content.

Provided critical communication support for high-level field visits, workshops, and events, ensuring effective documentation and media coverage. Successful track records

Coordinated a 150,000 ETB (Ethiopian Birr) social media campaign for World Children’s Day, aimed at combating violence against children. Managed cross-functional teams and partners to develop strategy, create content, and execute multi-platform distribution (website, Facebook, media outlets). Produced diverse multimedia assets—including videos, photo essays, and banners—and secured coverage of a major public running event. The campaign drove significant increases in engagement, with substantial growth in Facebook likes and followers and a surge in YouTube views and comments, effectively raising awareness for child protection and access to support services.

A campaign for the YES I DO Project, funded by Plan International Germany, was implemented in three districts. It targeted youths, government staff, and young entrepreneurs—including people with disabilities and adolescent girls—to provide equitable access to digital skills training. Through Date from –

Date to

Position, Organization/Company,

Location

Description

collaboration with the regional ICT Office, secondary schools, and local government, the campaign promoted responsible digital behavior, computer skills, and the value of digital literacy. Approximately 936 people received basic computer training, and 19 youths started ICT-related businesses.

Effectively marketed the achievements of a major South Sudanese Refugee Response Program to diplomats, donors, and NGOs during a World Refugee Day event.

Successfully managed a social media campaign for World Children's Day to promote protection from violence.

Provided comprehensive communication and visibility support in line with strict EU guidelines for a multi-sectoral emergency response project funded by ECHO.

Made tangible contributions to resource mobilization efforts for projects like the We Love Reading Project in Gambella.

Developed and implemented effective C4D strategies and advocacy campaigns for a portfolio of projects focused on women's empowerment, WASH, education, and economic opportunities.

Successfully initiated and managed a user-friendly Resource/Knowledge Center to improve organizational learning and information sharing. May 2010 -

Nov 2013

Communication Officer

Organization for Rehabilitation &

Development in Amhara (ORDA)

Bahir Dar, Ethiopia

Spearheaded the development and implementation of the organization's comprehensive communication strategy.

Led the conceptualization, production, and distribution of a wide range of high-quality bilingual (English & Amharic) materials, including publications, promotional items, and audiovisual content (documentaries, short films).

Managed all digital communications, including the development, content creation, and daily updating of the organizational website

(www.orda.org.et) and social media platforms to increase visibility and traffic.

Directed strategic media relations, including maintaining a media database, organizing press events and field visits, and ensuring widespread coverage of key initiatives.

Designed and executed multi-faceted advocacy and awareness campaigns to promote new technologies and influence policy, working closely with program staff and partners.

Built the capacity of staff and partners on donor branding guidelines, project documentation, and the development of compelling success stories and case studies.

Provided critical communication support for donor and high-level government field visits, ensuring events were well-documented and results were packaged and disseminated.

Successful track records

An awareness-raising campaign for the World Bank-funded pilot Crop Insurance Project was planned and executed in six rural kebeles across three drought-prone districts. The campaign targeted 1,800 farmers. By collaborating with local stakeholders—including kebele administrations, agricultural cooperative offices, and extension agents—the campaign successfully enrolled approximately 74% of the target farmers into the insurance scheme by educating them on its benefits.

Successfully led a high-impact advocacy campaign ( Save the Green Belt is Save our Life ) that secured critical attention and resources from regional government bodies for a major Biodiversity program.

Effectively changed community behaviors and built government support for a first-of-its-kind Temperate Fruits promotion project through targeted awareness-raising activities.

Orchestrated a strategic media campaign that brought a critical environmental issue (Chokie Mountain) to the top of the regional government's agenda, leading to concrete administrative action.

Planned and implemented successful communication interventions for an Integrated Equine Welfare Project that transformed deep-rooted community misperceptions and led to the widespread adoption of new animal welfare practices. Date from –

Date to

Position, Organization/Company,

Location

Description

Jan 2003 -

Apr 2010

Information, Education &

Communication (IEC) Officer

Sida Amhara Rural Development

Programme (SARDP)

Coordination Unit

Bahir Dar, Ethiopia

Developed and executed comprehensive annual communication (IEC) strategies in close collaboration with staff and partners.

Spearheaded the creation and consistent application of the program's visual identity across all offices and partner materials.

Initiated & facilitated the development of SARDP webpage (www.amharabofed.gov.et/sardp/index.php); contents authored, & regularly updated the webpage;

Designed and produced a wide range of multimedia content (print, video, photo documentaries) and managed digital presence, including authoring and regularly updating the program website.

Built and maintained strong media relations; organized press tours and managed the production and broadcasting of radio programs to share success stories.

Established and managed user-friendly Information Documentation Centers across 30 districts, turning them into information hubs for partners and communities.

Coordinated strategic communication and advocacy plans for key initiatives, ensuring stakeholder engagement and facilitating study tours and experience-sharing visits.

Documented, advocated, and disseminated best practices through various channels (e.g., bi-monthly bulletins, radio broadcasts) to promote the scaling of successful technologies.

Served as the primary point of contact for all media, vendors, and creative consultants. Successful track records

Successfully built and launched the program's visual identity into the public domain.

Orchestrated a strategic communication plan that was pivotal in promoting and establishing a seed multiplication system, ensuring the availability of affordable, quality seeds.

Integrated communication, visibility, and C4D components into all projects, which was decisive in securing the active participation of government partners and beneficiary communities across multiple sectors.

Documented and disseminated over 12 years of project best practices from 30 districts through mixed media, leading to their scaling within and beyond operational areas.

Established a network of 30 functional Information Documentation Centers that improved information accessibility and positively impacted beneficiary engagement.

May 1996 -

Dec 2002

Acting Head & Senior PRs Expert

Office of the Chief Administrator

of the Amhara National Regional

State

Bahir Dar, Ethiopia

Provided strategic leadership, overseeing the department's overall planning, budgeting, and operations.

Served as the organization's official spokesperson, managing all media relations, press inquiries, and acting as a key advisor to senior leadership on communication strategies.

Led the production of high-level communication products, including newsletters, magazines, press releases, and official reports.

Orchestrated press events and facilitated visits for high-level officials, ensuring positive media engagement and brand representation.

Built and maintained critical relationships with regional and national media outlets.

Established and managed a central Library and Documentation division to serve as an institutional knowledge hub.

Built the capacity of public relations experts across zonal and district administration offices. TRAININGS DESIGNED, & MANUALS DEVELOPED & PROVIDED:

Training on Communication, Visibility & Marketing, & knowledge Management, strategies & plans;

Training on project-specific ccampaign’s planning, implementation, monitoring, & evaluation;

Training on development & implementation of Communication for Development strategy & plan;

Training on Management of Projects' Documentation, & Strategic Communication & Visibility Supports;

Training on communication, visibility strategies' development, execution, M&E for projects;

Training on Art of Marketing Campaigns;

Training on best practice compilation, success stories, & case story development & dissemination;

Training on Advocacy & Community Mobilization Strategy Design & Implementation;

Training on Project's Story-telling Development & Dissemination Tools;

Training on PRs practices & tools;

EDUCATION:

Institution from – to Degrees & Diplomas obtained

Bahir Dar University, 2011- 2013 MA in Media & Communication Bahir Dar University, 2008 - 2009 Post Graduate Diploma in Communication & PRs Addis Ababa University, 1991 - 1995 BA, Applied Ethiopian Language & Literature RELEVANT SHORT-TERM COURSES ATTENDED:

Certificate of Completion of Customer Relationship Management - Online Course, HP LIFE, April 21, 2026.

Certificate of Completion of Global Chapters – Ethiopia - Data Fundamentals - Online Course, UDACITY, April 21, 2026.

Certificate of Completion of Introduction to SEO - Online Course, Simplilearn, April 17, 2026.

Certificate of Completion of Digital Marketing Strategy - Online Course, Simplilearn, April 16, 2026.

Certificate of Completion of Introduction to Figma - Online Course, Simplilearn, April 8, 2026.

Certificate of Completion of Social Media Marketing - Online Course, HP LIFE, Feb 2, 2026.

Certificate of Completion of WordPress - Online Course, Alison, August 12, 2025.

Certificate of Completion of Sharepoint- Online Course, Alison, August 9, 2025.

Certificate of Completion of Canva - Online Course, Alison, May 2, 2025.

Certificate of Completion of Google Advanced Analytics - Online Course, Google, June 29, 2022

Certificate of Completion of Training on Adobe Creative Suite (Photoshop CS, Adobe InDesign & Adobe Illustrator), Website Development (Dream Weaver) & CorelDraw, Compu-field Institute, Mumbai, India, 23/05/2005 - 23/07/2005.

Course certificate - Introduction to Search Engine Optimization - Online Course, UNICEF-AGORA, September 3, 2025.

Certificate of completion of Visualizing and Communicating Information in an Emergency - Online Course, UNICEF-AGORA, Feb 29, 2025

Certificate of Completion of Introduction to Behavioural Insights - Online Course, UNICEF-AGORA, March 25, 2025

Certificate of Completion of Communicating Information in a Humanitarian Response Course, UNICEF, Global Nutrition Cluster, Global Education Cluster, Global WASH Cluster & Global Child Protection Cluster, Online, January 28, 2025.

Certificate of Completion of Communication for Immunization, WHO and UNICEF, Online, Mar 29, 2024.

Certificate of Completion of INFODEMIC MANAGEMENT - Social Marketing & Message Testing Methods - Online Course, UNICEF-AGORA, May 2, 2024

Certificate of Completion of Risk Communication & Community Engagement Challenges for COVID-19- Online Course, Record of Achievement, WHO, Apr 26, 2022 (Online verified: https://openwho.org/verify/xilan-nabet-demef-bisab-zudit).

ToT Course on Risk Communication, Ministry of Health & WHO, Debre Tabor, Ethiopia, May 21 – 25, 2018

Training on Communication & Community Engagement with the Disaster Affected Communities, Communicating with Disaster Affected Communities /CDAC/ Network, Nairobi, Kenya, 25/9/2017 - 29/9/2017.

Certificate of Completion of UNICEF Community Engagement for Behavior & Social Change in CCCs in Humanitarian Action - Online Course, UNICEF-AGORA July 21, 2023

Certificate of Completion of SBC Building Blocks (Theory & Practice) - Online Course, UNICEF-AGORA, 18/7/2023

Certificate of Completion of Communication for Development (C4D) - Online Course, UNICEF-AGORA, 9/10/

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