Marketplace & E-commerce Operations Manager

KALYANI PANDEY

**.*********@*****.*** +91-963******* linkedin.com/in/kalyani-pandey-1215a3171 Bengaluru, India PROFESSIONAL SUMMARY

Marketplace, E-commerce & Retail Operations Professional with 8+ years of experience in marketplace operations, catalog management, category management, sales operations, and revenue growth across Amazon, Flipkart, Pepperfry, Myntra, Snapdeal, Wayfair, and Shopify. Proven expertise in P&L management, demand planning and forecasting (AOP), inventory and assortment planning, order management, and marketplace performance optimization. Skilled in catalog management, A+ content, PDP and SEO listing optimization, pricing and promotions, Amazon Ads (PPC, ROI, ROAS, CPC, CTR), vendor and stakeholder management, and data-driven decision-making using SQL, Power BI, and Advanced Excel. SKILLS

Marketplace & E-commerce: Marketplace Management (Amazon, Flipkart, Pepperfry, Myntra, Snapdeal, Wayfair) · E-commerce Operations · Catalog Management & A+ Content · PDP & Listing Optimization · SEO for Marketplace Listings · Shopify Retail: New Store Location Scouting · Pincode & Market Demand Analysis · Business Feasibility Assessment · In-Store Category & Product Display Planning · Space Allocation & Adjacency Analysis · Category Flow · Store Performance Reporting · Capacity & Productivity Tracking

· Pre/Post Initiative Analysis · BOQ & Store Capex Coordination Retail Operations: Multi-City Retail Operations · Distribution Expansion · Store Launch Execution · BOQ · Market Expansion & Location Strategy · BTL/ATL Demand Generation

Category & Assortment: Category Management · Assortment Planning · Inventory Planning · NPD Launches · Market & Competitor Analysis · Merchandising

Revenue & Performance: Store P&L Management · CVR, AOV & ARPU Optimization · GMV, GM, NM · Marketplace Unit Economics · Revenue Forecasting · Sales Growth · Business Case Preparation Demand Planning & Forecasting: AOP · Demand Planning · Demand Forecasting · Supply Coordination · Order Management · Fulfilment & Operations

Operations & Compliance: Escalations Handling · Customer Experience · SOPs · Compliance · Financial Reconciliation · Root Cause Analysis

Stakeholder & Team Management: Vendor Relationship Management · Cross-Functional Stakeholder Management · Team Leadership & Performance Management

Tools & Analytics: Power BI · Advanced Excel (VLOOKUP, Pivot, Macros) · SQL · Python · AI Automation · Dashboard Reporting & Business Performance Tracking · WMS · CLM

PROFESSIONAL EXPERIENCE

Assistant Manager – E-commerce & Retail Furlenco E-commerce:

Managed end-to-end D2C and marketplace business operations across Amazon, Flipkart, Pepperfry, Shopify, and other online platforms, driving category growth, operational efficiency, and customer experience.

Managed Shopify backend operations including product uploads, pricing updates, banner management, collection updates, and promotional changes to support D2C business performance.

Optimized product discoverability and conversion through catalog management, A+ content, PDP optimization, SEO-based listings, and merchandising initiatives.

Delivered 300+ marketplace orders and generated 30L+ revenue within one quarter through category expansion, operational optimization, and growth initiatives.

Increased marketplace serviceability and operational reach by onboarding Ekart Logistics, improving delivery coverage and customer reach across multiple cities.

Worked on SKU-level analysis, assortment optimization, and inventory planning based on customer demand trends, sales performance, and marketplace insights.

Supported inventory planning, demand forecasting (AOP), and fulfilment coordination to improve stock availability, reduce stock-outs, and improve customer experience.

Monitored competitor pricing, promotions, and product trends to support category growth and pricing strategy.

Supported new product launches (NPD), and category expansion across marketplace and D2C channels.

Built and automated dashboards, reports, and analytical trackers using AI-enabled automation, Power BI, SQL, and Advanced Excel functions, reducing manual effort and improving reporting efficiency.

Collaborated with merchandising, operations, sourcing, supply chain, catalog, finance, marketing, and customer experience teams to improve business performance and ensure smooth marketplace operations. Nov 2021 – Jun 2026 Retail Operations (Multi-City Retail Project)

Managed multi-city retail operations across 5 COCO stores and 40+ partner/distribution stores, driving sales growth, operational performance, and profitability.

Delivered 17K+ annual orders and 7+ Cr revenue through store performance optimization, conversion improvement, and operational excellence.

Owned store-level P&L and monitored key business KPIs including revenue, CVR, AOV, ARPU, productivity, and operational performance.

Improved walk-in conversion (CVR) by 15% through structured follow-ups and lead engagement.

Increased rental/subscription business by 40% through inventory & assortment planning, new channel launches, and in-store selling optimization.

Supported dealer onboarding, store activation, and partner performance management across assigned markets.

Drove partner-store productivity through sales performance tracking, conversion optimization, promotional planning, and operational support initiatives.

Led BTL campaigns, WhatsApp marketing, and local market activations, contributing to growth in store footfall and customer engagement.

Implemented a 5-year warranty strategy, driving 20% incremental sales growth in the selling category.

Led and executed an MTO customization project, launching a new fabric pool for customized sofa offerings.

Identified operational gaps, revenue leakages, and process inefficiencies through Root Cause Analysis and implemented improvement initiatives to reduce customer escalations.

Monitored and analysed business KPIs including revenue, GMV, conversion rate (CVR), AOV, inventory health, cancellations, and customer engagement to improve profitability and business efficiency.

Tracked campaign performance, sales uplift, customer behaviour, and city-level business trends to identify growth opportunities and improve promotional effectiveness. New Store Planning, Location Strategy & Display Planning

Led store location scouting and pincode-level demand and market analysis to identify high-potential markets and evaluate feasibility for new store openings, supporting end-to-end store launch planning.

Defined criteria and scoring frameworks for new store selection including catchment area potential, competitor density, customer demand signals, and accessibility, translating market data into actionable location recommendations.

Owned in-store category and product display planning, decided which categories and products should be displayed based on sales data, customer demand, and assortment strategy.

Coordinated with design and architectural teams on store layout, BOQ, and cost discussions to ensure store setup plans aligned with approved capex budgets.

Prepared and presented structured analyses, business cases, and strategic recommendations to senior leadership to support new store decisions, expansion prioritization, and store readiness reviews.

Built and automated business dashboards and reporting workflows using AI automation and Advanced Excel, reducing manual reporting effort and improving operational efficiency across retail operations.

Delivered daily, weekly, and monthly performance reports, presentations, and structured analyses on retail business performance across stores, providing insights to leadership for decision-making and operational planning. Catalogue Executive & Web Operations Fabindia Overseas Pvt. Ltd. Nov 2020 – Oct 2021

Managed online product listings, content updates, and website coordination to ensure seamless customer experience.

Improved product visibility and customer engagement through optimized catalog management, A+ content updates, merchandising, and website operations.

Coordinated with internal teams to streamline website operations and improve execution efficiency. E-commerce Executive cum Merchandiser The Rug Republic Aug 2019 – Oct 2020

Managed end-to-end marketplace operations across Flipkart, Snapdeal, Wayfair, and other e-commerce platforms, boosting sales and operational efficiency.

Handled seller onboarding, catalog coordination, merchandising, pricing, and customer support alignment.

Coordinated with buyers and internal teams to ensure smooth marketplace execution and account management. Designer cum Merchandiser Toy Balloon Fashion Pvt. Ltd. Jul 2017 – Jul 2019

Managed product sourcing, inventory planning, and product coordination based on customer demand and market trends.

Handled marketplace operations across Myntra, Flipkart, Amazon, and other e-commerce platforms; managed catalog updates and assortment planning.

Improved product visibility and customer engagement through optimized listings, A+ content, and merchandising; supported sales growth through pricing and product positioning. Internship – Fashion Designer Panorama Export Mar 2017 – Jun 2017

Supported senior designers in the development of buyer samples, contributing to product sourcing and Sample production. EDUCATION

Bachelor of Arts – Fashion Design Ranchi Women's College, Ranchi University (2014 – 2017) 79.65%

+2 Saraswati Vidya Mandir, Ranchi (2012 – 2014) 68.5% 10th Saraswati Vidya Mandir, Ranchi (2010 – 2012) CGPA 10.0 n

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