Afomiya Belay
Co-Founder & Growth Strategist B*B Execution, Circular Systems & Venture Architecture **********@*****.*** • Addis Ababa, Ethiopia/ Remote PROFESSIONAL SUMMARY
Systems-oriented Co-Founder and operational strategist with proven zero-to-one experience building scalable business models, financial frameworks, and market-entry strategies. Skilled in unit economics modeling, B2B lead generation infrastructure, and brand architecture. Combines analytical rigor and data hygiene with creative positioning to turn complex raw constraints into high-efficiency growth engines.
CORE COMPETENCIES & TOOLKIT
● Strategy & Operations: Zero-to-One Venture Building, Financial & Unit Economics Modeling, Supply Chain Architecture, Strategic Alignment.
● Growth & B2B Execution: Lead Pipeline Design, Data Hygiene & Deduplication, B2B Prospecting, Value-Driven Negotiations.
● Technical & Software Toolkit: Google Sheets / Excel (Advanced Modeling), ChatGPT / Claude (Workflow Automation & Prompt Engineering), LinkedIn, Canva (Brand Architecture & Collateral), CRM Tools.
VENTURE & LEADERSHIP EXPERIENCE
Co-Founder GreenPack (Clean-Tech Bio-Packaging)
● Supply Chain & Model Architecture: Co-engineered an end-to-end circular manufacturing framework converting post-harvest agricultural waste (banana pseudo-stems) into high-tensile, commercial-grade bio-packaging.
● Financial Modeling: Built unit economics models achieving a 35% COGS reduction against imported paper packaging, incorporating dynamic scenarios for capital structure
(60/40 equity-debt), ROS targets (28-34%), and payback timelines.
● Ecosystem Engineering: Designed a dual-incentive smallholder sourcing framework pairing cash payouts with free organic fertilizer byproduct, solving local soil degradation while securing raw material supply stability.
● Expansion Planning: Formulated regional import-substitution and expansion strategies aligned with duty-free trade corridors across East Africa. Co-Founder Xorian (Functional Consumer Brand)
● Brand Strategy & Visual Architecture: Spearheaded overall visual identity, aesthetic direction, and packaging packaging design across digital and physical collateral using Canva.
● Venture Alignment: Structured investor pitch decks, market research frameworks, and growth narratives tailored for tier-one international accelerator programs.
● Market Positioning: Conducted target demographic research to define brand positioning, key messaging pillars, and direct-to-consumer outreach workflows. FEATURED STRATEGIC PROJECTS
● B2B Lead Pipeline & Data Hygiene Engine
Built a 5-step data standardization and deduplication protocol for outbound lead lists, incorporating syntax validation, role-based filtering, and domain verification to maximize campaign deliverability and outreach conversion.
● Independent Financial & Growth Systems Analysis
Self-taught industrial unit economics and financial modeling through reverse-engineering institutional templates; stress-tested models against simulated supply chain price spikes and operational bottlenecks. EDUCATION & CONTINUOUS DEVELOPMENT
● Self-Directed Specializations: Financial Modeling & Valuation, B2B SaaS Growth Marketing, Advanced Negotiation Tactics (Chris Voss methodology), Systems Engineering.