President

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Sean Smith

Simi Valley, CA ***** 213-***-**** *.*********@*****.***, https://www.linkedin.com/in/sean-smith-070784 CEO / PRESIDENT / COO / P&L GROWTH LEADER

Executive Summary

Turnaround and growth-oriented CEO/President/COO with 25 years leading manufacturing, supply chain, and multi-site operations. Proven record improving EBITDA 15%–120%, reducing COGs, and driving multimillion-dollar revenue expansion for PE-backed and global brands. Specializing in rapid turnarounds, EBITDA expansion, operational excellence, and strategic growth. Proven ability to rebuild organizations, optimize COGs/SG&A, implement Lean/CI programs, navigate regulatory environments, and lead high-performing teams. Known for delivering measurable financial outcomes, scalable processes, and customer-driven culture. C. S. Consulting LLC

Los Angeles, CA (12/2024-Present)

CEO

Boutique consulting firm specializing in strategic guidance for brands, manufacturers, and distribution businesses. We help organizations accelerate growth and strengthen marketing, supply chain performance, value stream efficiency, continuous improvement, organizational development, SKU optimization, AI implementation, cost-of- goods reduction, and overall P&L results. Engagements:

Live stream apparel reseller. Established P/L, supply chain, margin analysis, marketing, 3PL negotiations, wholesale agreements and five-year plan. Established dashboards for CAC, ROAs, 3PL metrics and customer satisfaction. AI usage for flash show marketing materials. Improved gross margin by 10%.

Non-durable CPG brand. Channel pricing review (P/L by channel), channel conflicts, competitive market analysis, established targeted customer list and revenue targets. Implemented fully-loaded supply chain COGs.

Supplement Brand. Assisting the brand expansion for distribution at regional and national food/drug/mass retailers. Company also wants to bring manufacturing in-house. Reviewing acquisition targets for FDA compliance, quality, capabilities and asking price, versus a greenfield operation.

Male enhancement brand. Consulting on an AI marketing initiative to implement avatars as part of their social media engagement in gaming platforms as well as AI generated content on TikTok. Bio Nutraceuticals INC, DBA BNIPure

Los Angeles, CA (5/2024-11/2024)

PRESIDENT

Led a full-service supplement/vitamin contract manufacturer supporting health, athletic and beauty lifestyle brands ensuring quality, efficacy, compliance, cost effectiveness and on-time delivery.

7 direct reports: operations, sales, laboratory, HR, IT, finance and quality.

Developed and executed a 4-point turnaround plan (revenue growth, COGs reduction, customer experience, pricing revisions).

Cut raw material costs by $250K in 90 days and delivered $1M in annualized savings through a redesigned RFQ process on 500+ inputs.

Increased revenue by 20% through securing a new strategic customer in the first 60 days.

Improved P/L in the first sixty days from (5%) EBITDA losses to 15% profitability.

Raised gross margin from 20% to 45% through pricing corrections, sourcing improvements, and mix optimization.

Reduced production lead times 57% by implementing structured CI and process redesign.

Implemented Google Gantt-based production visibility system improving customer turnaround.

Established company-wide KPIs and accountability frameworks across all departments. 2

PRIME TIME PACKAGING LTD

Los Angeles, CA (8/2020-04/2024)

Chief Operating Officer

Importer/distributor serving foodservice, retail, and distribution partners; scaled from $20M $70M during COVID. Built the supply chain and operational foundation that enabled 3.5 growth.

Led IT, Supply Chain, Sales- National Accounts, Customer Service, HR, Legal, AP/AR, and 3PL operations.

Managed global sourcing, demand planning, container logistics, drayage, and warehouse operations.

Negotiated ocean freight contracts saving $5M+ while improving container availability.

Identified and recovered $500K in erroneous ocean penalties, correcting systemic invoicing issues.

Created a scalable logistics model reducing demurrage/per diem exposure.

Implemented NetSuite ERP, modernizing the company’s technology stack.

Established OSHA standards and compliance programs across warehouses. THE WERC SHOP

Los Angeles, CA (2/2018-8/2018)

President

Headed a startup firm offering extraction, profiling, distillation, formulation, compliance, and packaging services to cannabis brands and manufacturing licensees across several states.

Led 15 direct reports across Operations, R&D/Science, Compliance, Sales, Marketing, HR, Procurement, and Finance.

Directed multi-state manufacturing, distribution, IP licensing, compliance, and regulatory operations.

Implemented KPI-driven performance management and financial dashboards.

Oversaw entry into both medicinal and recreational markets through licensing and compliance programs.

Built a 5-year strategic roadmap focusing on Lean practices, process optimization, and margin expansion. TRIGG LABORATORIES INC.

Las Vegas, NV (1/2009 – 2/2018)

President

FDA-regulated, Class II Medical Device manufacturer of personal wellness products sold in 60+ countries. Transformed a converter into a vertically integrated manufacturer, driving major EBITDA and revenue growth.

Directed 8 executives across Finance, Marketing, Operations, Sales, HR, IT, Laboratory, and QA/QC.

Consolidated manufacturing, R&D, formulation, testing, filling and labeling in-house, reducing COGs by 15%.

Managed broker and supplier agreements ensuring performance and compliance. Strategically hired a social media marketing executive, focusing on META, Google, SEO, and Amazon.

Set goals and objectives using EOS as a guide.

Developed new product lines, introduced a SKU optimization program, and secured private label agreements with major retailers while expanding plan-o-grams at Target, Walmart, Walgreens, CVS, Rite Aid, Meir and Kroger.

Achieved 15% EBITDA growth through strategic sourcing, SKU optimization, and owning the value stream.

Represented the company at customer visits, industry events, and category reviews.

Grew revenue 3X from $15M to $50M by securing private-label contracts, DTC initiatives and expanding global distribution.

Collaborated with CEO in managing strategic planning, annual budgets, and goals.

Successfully relocated entire CA operation to NV, delivering $1M in annual savings while retaining key talent.

Nevada facility passed FDA audit on first visit without 483 observations HERBALIFE

Los Angeles, CA (2006 – 2008)

3

Vice President of Operations

Oversaw North American operations supporting $800M in revenue across U.S., Canada, Jamaica & Dominican Republic. Manufacturing, distribution, transportation, regulatory affairs, call center and multiple retail and distribution centers.

Directed 7 leaders and 500+ employees across manufacturing, call center, distribution, procurement, and regulatory affairs.

Managed a $24M OPEX budget with full responsibility for operational performance.

Implemented call center KPIs (AHT, one-call resolution) improving service and productivity.

Reduced COGs by 8% in year one and another 6% in year two through packaging, procurement, and process improvements.

Boosted productivity via continual process improvement, VMI, and value stream mapping.

Successfully launched three new SKUs in Canada via the Ministry of Health.

Built 20 retail “quick pick-up” locations across the U.S. & Puerto Rico. JVC AMERICA COMPANY (VICTOR COMPANY OF JAPAN)

Los Angeles, CA (1993 – 2006)

Senior VP of Sales & Marketing

Maximized bottom-line results for Victor Company of Japan offices in Yokohama, Japan. Directed a CD and DVD manufacturing, packaging and distribution division serving key record labels, studios, and home entertainment content publishers globally.

Managed a team of 7 regional sales representatives tasked with optimizing sales and marketing initiatives with critical oversight of 200+ full-time personnel and 1,000+ part-time staff. Built and sustained lucrative relationships with high-profile accounts, including Microsoft Corporation, Electronic Arts, Activision, BMG Music, Arista Records, Fox, Paramount, DreamWorks, Adobe, and the Walt Disney Company. Responsible for quarterly presentations to Board of Directors in Yokohama, Japan. Served on the executive planning committee, contributing to the development and execution of strategic plans for acquiring global manufacturing contracts. Additionally, played a key role in the leadership team responsible for implementing ISO 9000 standards. Secured major record label agreements for global manufacturing in Japan, the USA, and established a joint venture in the United Kingdom and Sweden.

7 direct reports of a global sales team.

Increased revenue 4X from $25M to $100M through strategic account expansion and global manufacturing agreements.

Successfully won the Microsoft Xbox manufacturing agreement for third party publishers.

Collaboratively designed and built a $40M manufacturing plant in Sacramento, CA.

Collaboratively designed and built a 200,000-square-foot logistics center in Atlanta, GA.

Secured logistics agreement with DreamWorks for all physical media.

Served on IRMA Board of Directors for IP protection, copyright, and royalty adherence programs.

Collaborated with senior leadership to develop and execute business plans, budgets, and performance targets, driving organizational growth and profitability. Professional References:

Greg Probert, Former Chairman, NSP, *******.*******@*****.*** 1-626-***-****

Matt Flott, CFO, Warner Entertainment 1-917-***-****

Ernie Arboles, President, JASEC Consulting, *******@*****.*** 1-626-***-****

Kevin DeMeritt, CEO, Lear Capital, **********@***********.*** 1-310-***-****

(19) Recommendations Sean Smith LinkedIn

• Fashion Institute of Design and Merchandising, A.A., Merchandising Management

• ITT Technical Institute, B.A., Business Administration

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