Executive Director Public Affairs Candidate

Ilona Berman

Marketing & Communications Professional

Atlanta, Georgia 404-***-**** *********@*****.*** CORE COMPETENCIES

Marketing Strategy & Brand Management

Creative Direction & Design Oversight

Content Strategy & Copywriting

Digital & Social Media Management

Website Management & Content

Event Marketing & Community Engagement

Integrated Campaign Development

Analytics, Reporting & Performance Optimization

Project Management & Timeline Execution

TECHNICAL SKILLS

Creative: Adobe InDesign, Photoshop, Illustrator, Canva, HubSpot

Marketing Platforms: Mailchimp, Constant Contact

Social Media: Instagram, Facebook, LinkedIn, YouTube, X

Web & Analytics: Website CMS management, performance tracking tools

Business Tools: Microsoft Word, PowerPoint, Excel, Outlook PROFESSIONAL EXPERIENCE

Life University Marketing & Communications Manager September 2023 – Present

Lead marketing and communications strategy for multi-location chiropractic clinics aligned with Life University’s mission and brand standards

Collaborate with clinic leadership, faculty, staff, and University Marketing to develop campaigns with defined goals, deliverables, and timelines

Oversee all print and digital production, ensuring brand consistency across platforms

Direct social media strategy, content creation, and scheduling to drive engagement and awareness

1

Manage press releases, newsletters, brochures, event promotions, and internal communications

Maintain and update website content, including copywriting, editing, and optimization

Plan and execute networking events, community activations, and campus initiatives

Manage branded merchandise for events and outreach

Deliver performance reports and insights to clinic leadership and university stakeholders

Angel Oak Lending Creative Marketing Specialist March 2021 – April 2023

Developed creative assets including photography, video, and graphic design for digital and print campaigns

Wrote and edited marketing copy for websites, social media, executive bios, and press materials

Oversaw creative development to ensure brand alignment and visual consistency

Supported sales and lead generation initiatives through targeted marketing collateral

Represented the brand at trade shows and networking events Heatherland Homes Marketing Manager April 2019 – November 2020

Built and executed marketing strategies for new construction residential communities

Led social media marketing, paid advertising, and promotional campaigns

Managed website updates, listings, and customer-facing content

Designed and distributed all marketing materials, both digital and print

Oversaw CRM/database management and marketing workflows

Participated in industry trade shows and networking events Harry Norman Realtors Marketing & Graphics September 2011 – February 2018

Provided full-service marketing and design support to brokers and executive leadership

Designed presentations, brochures, e-blasts, aerials, floor plans, and newsletters 2

Supported digital marketing initiatives including websites, social media, and HTML email campaigns

Managed marketing databases and internal systems

Participated in industry networking events and tradeshows EDUCATION

Kennesaw State University

Bachelor of Arts — Communications & Marketing

GIRE - Georgia Real Estate license #383578

REFERENCES

Available upon request

3

Contact this candidate