Virtual Executive Administrative Assistant

MARIA CRISTINA IMELDA F. CATRAL

Manila, Philippines **************@*****.*** linkedin.com/in/maria-cristina-catral-b5a1401a/ PROFESSIONAL PROFILE

Strategic Marketing Automation & Data Intelligence Specialist with over 12 years of experience optimizing high-growth digital ecosystems. Expert at integrating Artificial Intelligence and Big Data fundamentals into omni-channel marketing workflows to maximize customer retention and lifetime value. Proven track record in architecting scalable CRM solutions (GoHighLevel, Real Estate platforms) and translating complex technical metrics into actionable business growth. CORE TECHNICAL EXPERTISE

Marketing Automation: GoHighLevel (GHL) Specialist, Workflow Architecture, Snapshot Deployment, AI-Driven Lead Nurturing.

Data & AI Intelligence: Databricks Fundamentals, AI implementation, Performance Reporting, Advanced Excel, Tableau, Python.

CRM & Compliance: A2P 10DLC Registration, Pipeline Optimization, Database Management, API Integrations. Digital Strategy: Omni-Channel Planning, SEO, Email Marketing (MailChimp), Social Media Advertising, CMS

(WordPress).

PROFESSIONAL EXPERIENCE

Marketing Automation & Data Intelligence Specialist 2015 – Present Cristina Catral Services

Architects and deploys advanced automated workflows using GoHighLevel, incorporating AI fundamentals to streamline lead capture and conversion.

Utilizes Data Intelligence principles to structure complex marketing databases, ensuring high data integrity and actionable reporting.

Manages technical A2P 10DLC compliance for international accounts, maintaining high SMS deliverability and regulatory adherence.

Engineers custom CRM snapshots and multi-channel strategies to boost client retention and optimize customer lifetime value

(LTV).

Real Estate Operations & CRM Specialist 2015 – Present Keller Williams Realty

Optimizes specialized Real Estate CRM systems to manage high-volume lead pipelines and automate complex transaction workflows.

Coordinates end-to-end buyer/seller transactions, leveraging automated systems to ensure 100% compliance with legal and financial timelines.

Developed and maintained integrated digital assets, including WordPress sites and lead-capture funnels, to drive inbound organic growth.

Technical Accounts & Billing Specialist 2015 – 2016 Blockless (Toronto, Canada)

Managed sophisticated billing systems and conducted financial audits to resolve complex subscription and account issues for a global user base.

Consulted users on technical product features, increasing user retention through expert-level troubleshooting and feature education.

EDUCATION & KEY CERTIFICATIONS

Bachelor of Science in Nursing Registered Nurse (Philippine Board Passer)

• Databricks Accredited Fundamentals (2025)

• Understanding Artificial Intelligence (DataCamp, 2025)

• HL Accelerator: HighLevel Automation

• Project Management Professional (PMP)

• Certified Scrum Master (CSM)

• Tableau & Python for Data Science

• Google Analytics & SEO Mastery

• Six Sigma & Quality Management

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