Sales, Marketing, Operations & Administration Leader

LESLIE MARIE LYSTAD

Everett, WA 253-***-**** ************@*****.*** linkedin.com/in/leslie-lystad-001118b OFFICE ADMINISTRATION OPERATIONS MANAGEMENT

CUSTOMER & FINANCIAL SUPPORT

PROFESSIONAL PROFILE

Office administration and operations professional with 20+ years supporting small businesses, executives, clients, and complex workflows. Progressed from hands-on administrative and financial support into operations management, including managing 100+ contractors, developing standard operating procedures, and serving as a trusted right hand to business owners. Strong background in customer communication, scheduling, invoicing and accounts receivable, financial recordkeeping, project management, compliance, reporting, marketing support, and technology. CORE QUALIFICATIONS

• Office Administration & Executive Support • Scheduling & Calendar Management

• Invoicing, A/R & Payment Recordkeeping • Peachtree by Sage / Sage 50

• QuickBooks - Periodic Experience • Microsoft Office & Excel

• Operations & Project Management • SOP Development & Process Improvement

• Contractor Management - 100+ • Customer & Client Communication

• Google Ads Compliance • Reporting & Data Tracking

• Marketing & Administrative Support • Remote Collaboration & Screen Sharing PROFESSIONAL EXPERIENCE

JOHN L. SCOTT Licensed Real Estate Agent July 2024–September 2026

• Hosted open houses for luxury new-construction homes and resale properties, primarily in high-end developments priced from $1.1 million to $2.75 million.

• Presented property features to prospective buyers, highlighting premium finishes, architectural details, and builder upgrades to support buyer engagement.

HOMESNW Real Estate Transaction & Listing Support Assistant September 2020–June 2023; October 2025

• Assisted the Transaction Coordinator with purchase and sale agreements, contract documentation, and transaction administration.

• Prepared resale listings and multiple new-construction developments for market, creating dedicated property and community websites that showcased builders’ craftsmanship, luxury finishes, architectural details, and premium features.

• Supported digital marketing and property presentation to strengthen listing visibility and buyer appeal. ASSET MANAGEMENT STRATEGIES Executive / Administrative Support May 2022-May 2024

• Supported a small financial-services office with executive administration, client communication, scheduling, reporting, and day-to-day office workflows.

• Prepared, organized, and maintained detailed financial, investment, tax-related, compliance, and audit documentation requiring accuracy, discretion, and confidentiality.

• Managed time-sensitive records, correspondence, documentation, and administrative priorities while supporting the owner and clients.

• Maintained organized client and business records, including financial information and investment-platform reporting. MQ&C ADVERTISING / KRISTALYTICS Operations, Compliance & Executive Support Dec. 2018-Dec. 2020

• Served as a trusted right hand to owners Ben and Krystal Morris across two complementary marketing businesses: MQ&C Advertising, focused on digital marketing, and Kristalytics, focused on marketing data analytics.

• Supported digital advertising activities including Google Ads, Google Shopping, YouTube and video advertising, and related campaign and client workflows.

• Held sole company-wide responsibility for Google Ads compliance as Google Ads Compliance Lead, overseeing policy requirements and compliance across applicable advertising activities.

• Worked closely with the Kristalytics Data Analytics Director on reporting, client information, workflows, and business priorities involving traditional advertising channels including print, radio, television, direct mail, flyers, and postcards.

• Continued assisting Heather in her Account Executive role after Content Divas was acquired, extending the same trusted professional relationship to approximately 12 consecutive years.

• Supported contracts, proposals, client documentation, reporting, executive priorities, and Excel-based tracking systems.

CONTENT DIVAS, LLC Operations Manager Aug. 2009-Dec. 2018

• Advanced into the Operations Manager role and worked directly alongside owner Heather in running day-to-day operations for an SEO and content company focused on organic search traffic.

• Managed a network of 100+ contractors, including project management, workflow, assignments, deadlines, quality standards, communication, and deliverables across multiple simultaneous client accounts.

• Developed and implemented standard operating procedures (SOPs) that created consistent, scalable workflows and clear expectations across the contractor network.

• Led end-to-end project management for concurrent SEO and content-marketing engagements, overseeing timelines, client requirements, quality control, and final deliverables.

• Handled invoicing and accounts receivable for nearly 10 years using Peachtree by Sage, including invoice preparation, balance tracking, and A/R follow-up; improved collection timelines by approximately 75%.

• Managed contractor payments, payroll-related administration, budgets, reporting, client communication, schedules, and core business records.

• Worked remotely throughout the role, collaborating extensively through long-form screen sharing while jointly managing business and client priorities.

LIONBRIDGE TECHNOLOGIES Search Test Engineer - Microsoft/Bing Contract 2007-2009

• Performed remote search-engine testing and quality evaluation for Microsoft/Bing projects, following detailed testing procedures and documenting results accurately.

• Conducted online research, identified quality issues, and met defined standards and deadlines while working independently.

MARTIN HENRY COFFEE ROASTERS Startup Administrative / Financial Support Dec. 2004-Apr. 2007

• Provided administrative and financial support in a startup environment and handled all company invoicing for more than two years.

• Managed billing, receivables, customer and account records, and general business administration while helping maintain organized day-to-day operations.

COUNTRY AIR TECHNOLOGIES Bookkeeping / Administrative Support 2002-2004

• Maintained the company ledger and supported bookkeeping, financial recordkeeping, office administration, and general business documentation.

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