Technical Project Manager for Subscription & AI

MITALI GUPTA

Technical Project Manager Program Manager

728-***-**** **************@*****.*** https://www.linkedin.com/in/mitali-gupta-235380167/ SUMMARY

Technical Project Manager with 7.4+ years of experience leading cross-functional initiatives across subscription growth, AI personalization, analytics, video platforms, and enterprise applications. Experienced in driving end-to-end delivery from discovery through launch while partnering with Product, Engineering, Data, Marketing, Editorial, and Executive stakeholders. Strong background in Agile delivery, stakeholder management, roadmap planning, analytics strategy, and digital transformation.

EXPERIENCE

NEWSWEEK Technical Project Manager

Jan 2025 – Present

Subscription & Growth

● Led delivery of Hard Paywall, Propensity Paywall, Winback Campaigns, Membership Experiences, and pricing experiments supporting subscription growth initiatives contributing to a 30% increase in subscriber growth during Q1 2026.

● Managed cross-functional delivery across Product, Engineering, Analytics, Marketing, and Editorial teams

● Partnered with Piano to implement subscription journeys, audience segmentation, and monetization initiatives

AI Personalized Homepage

● Leading Newsweek's AI Personalized Homepage initiative focused on personalized content discovery, AI-generated summaries, and subscriber engagement

● Driving requirements, roadmap planning, stakeholder alignment, and delivery across Product, Engineering, Data, Analytics, and AI teams Analytics & Data

● Owned GTM & GA4 tracking strategy and implementation across Articles, Homepage, Rankings, Video, Paywall, and Membership templates, covering ~90% of site traffic

● Defined event taxonomy, data layer architecture, KPI frameworks, and analytics requirements supporting product insights, personalization initiatives, content optimization, and subscription funnels.

● Partnered with BI and engineering teams to ensure accurate data flow into GA4 Video & Platform Delivery

● Led end-to-end implementation of Newsweek's video platform, overseeing requirements definition, vendor management, migration strategy, testing, rollout, analytics integration, and cross-functional stakeholder coordination.

● Managed a portfolio of video and media platform initiatives, including video experiences, podcast platforms, content recirculation, video analytics, SEO enhancements, advertising integrations, and workflow modernization. Partnered with Product, Engineering, Editorial, Analytics, SEO, and Ad Operations teams to improve content discoverability, audience engagement, monetization, and platform scalability across Newsweek's digital ecosystem.

ULTIMATE KRONOS GROUP (UKG) Technical Business Analyst / Scrum Master Oct 2021 – Dec 2024

● Led Agile delivery of Payroll and Benefits enhancements across enterprise workforce management platforms

● Facilitated sprint planning, backlog refinement, retrospectives, release planning, and stakeholder alignment

● Partnered with business and engineering teams on API-driven initiatives and platform enhancements

● Delivered MongoDB optimization initiative and coordinated enterprise GitHub migration NEWGEN SOFTWARES Software Engineer – Architecture Team Feb 2019 – Sep 2021

● Worked on enterprise banking architecture solutions supporting cheque truncation systems

● Led application and infrastructure upgrade initiatives across .NET, Oracle, TLS, IIS, and JBoss environments

● Managed SDLC activities including deployment, release support, and production issue resolution

EDUCATION & CERTIFICATIONS

B.Tech – Computer Science & Engineering KIET Group of Institutions CBAP Agile Project Management Agile Leadership Jira Cloud CORE SKILLS

● Execution & Delivery: Agile, Scrum, Stakeholder Management, Requirement Definition,Release Management

● Analytics: GTM, GA4, Data Layer Design, Event Tracking

● Technical: WordPress,Rest APIs, Google Media Recommendation, .NET, GoLang

● Tools: Jira, Confluence, Airtable, Figma, SQL, MongoDB

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