VINAY KUMAR GUPTA
Senior E-commerce Executive
888-***-**** *****.*********@*****.*** New Delhi, India PROFESSIONAL SUMMARY
Results-driven Senior E-commerce Executive with over 10 years of experience managing and scaling marketplace operations across Amazon, Flipkart, Myntra, Ajio, Nykaa, Tata Cliq, and quick-commerce platforms. Skilled in catalogue management, sponsored advertising, A+ content, and cross-functional coordination, with a consistent track record of improving listing quality, driving sales growth, and strengthening marketplace relationships. PROFESSIONAL EXPERIENCE
E-Commerce Operations Executive Jun 2026 – Present Caul Marketing LLP, Delhi
• Build and maintain new product listings across marketplaces, including Amazon, Flipkart.
• Oversee catalogue management, handling both single-item and bulk listing uploads.
• Plan and execute sponsored advertising campaigns to increase product visibility.
• Develop A+ content listings to strengthen brand presentation and drive conversion.
• Conduct listing hygiene audits and optimize content for improved discoverability.
• Track and analyse sales performance and return trends across channels.
• Resolve marketplace channel issues to maintain smooth day-to-day operations. E-commerce Specialist Jan 2026 – June 2026
Zadley Private Limited, Noida
• Build and maintain new product listings across marketplaces, including Myntra, Amazon, Flipkart, Nykaa, and Shopify.
• Oversee catalogue management, handling both single-item and bulk listing uploads.
• Plan and execute sponsored advertising campaigns to increase product visibility.
• Develop A+ content listings to strengthen brand presentation and drive conversion.
• Conduct listing hygiene audits and optimize content for improved discoverability.
• Track and analyse sales performance and return trends across channels.
• Resolve marketplace channel issues to maintain smooth day-to-day operations. E-commerce Executive Jan 2024 – Jan 2026
Red Tape Limited, Noida, India
• Created new product listings across Myntra, Amazon, Flipkart, Nykaa, Tata Cliq, Ajio, JioMart, and Shopify.
• Prepared catalogue master sheets tailored to each marketplace's listing template.
• Renamed product images per platform naming conventions and generated corresponding image links.
• Mapped new listings accurately within each marketplace's category structure.
• Performed quality checks on new listings following go-live.
• Maintained detailed, up-to-date records of listing status across all platforms.
• Liaised with category managers across portals to resolve channel-related listing issues. Key Account Manager Oct 2021 – Apr 2023
ALCIS Sports Pvt. Ltd., Noida, India
• Established new listings across Myntra, Amazon, Flipkart, Nykaa, Tata Cliq, and Shopify.
• Completed marketplace onboarding with full and accurate documentation.
• Trained and mentored team members on cataloguing best practices.
• Analysed site metrics and customer feedback to uncover opportunities for improving conversion rates and revenue growth.
• Managed catalogues across single and bulk listing formats.
• Oversaw Amazon FBA/FLEX inventory management.
• Ran sponsored advertising campaigns and developed A+ content.
• Managed discounts, coupons, and promotional offers.
• Coached the team on handling marketplace safety claims.
• Monitored sales and return trends to inform business decisions.
• Coordinated with category managers across portals and resolved channel-related issues.
• Built and sustained strong client relationships through consistent communication and effective problem-solving, contributing to business growth.
Sr. E-commerce Executive Nov 2020 – Sep 2021
Kazo Fashion Pvt. Ltd., Noida, India
• Created new listings across Myntra, Snapdeal, Amazon, Flipkart, Nykaa, Ajio, and Tata Cliq.
• Identified strategies to boost sales through data analysis.
• Reviewed quality-control reports and coordinated with cross-functional departments.
• Partnered with category managers across all portals.
• Evaluated site metrics, customer feedback, and related data to uncover opportunities for improving conversion and revenue growth.
• Managed pricing strategy across Flipkart, Amazon, Cloudtail, and Tata Cliq.
• Handled catalogue management for both single and bulk listings.
• Executed sponsored advertising campaigns and A+ content initiatives.
• Administered discounts, coupons, and promotional offers.
• Trained the team on marketplace safety claim procedures.
• Addressed channel-related issues as they arose.
Sr. E-commerce Executive Apr 2018 – Oct 2020
Rachna Sagar Pvt. Ltd., Dariyaganj, Delhi
• Set up new listings across Flipkart, Amazon, Snapdeal, Paytm, Udaan, and rachnasagar.in.
• Drove sales growth through data-driven analysis.
• Reviewed QC reports and collaborated with relevant departments.
• Coordinated with category managers across all portals.
• Analysed site metrics, customer feedback, and related data to identify conversion and revenue growth opportunities.
• Managed pricing across all portals.
• Oversaw catalogue management for single and bulk listings.
• Led sponsored advertising campaigns.
• Trained the team on marketplace safety claim procedures. E-commerce Executive Sep 2013 – Mar 2018
RD Enterprises, Sarita Vihar, New Delhi
• Created new listings across Flipkart, Amazon, Snapdeal, and eBay.
• Managed day-to-day operations of marketplace accounts.
• Analysed QC reports and coordinated with relevant departments.
• Worked closely with category managers across portals.
• Handled customer coordination over phone calls.
• Managed inventory across all portals.
• Conducted marketing analysis to guide stock decisions.
• Oversaw catalogue management for single and bulk listings.
• Managed discounts, coupons, and promotional offers.
• Filed safety claims with marketplaces as needed.
• Tracked sales and return performance.
• Processed orders end-to-end.
• Planned initiatives to support sales growth.
• Resolved channel-related issues.
EDUCATION
B.A. — Delhi University, New Delhi
12th — C.B.S.E. Board, New Delhi (2010)
10th — C.B.S.E. Board, New Delhi (2008)
SKILLS
• Onboarding Marketplaces with Successful Documentation
• Product Listing on all Marketplace
• A+ Listing
• Sponsored Ads Campaign
• Analysis Sales and Returns
• Amazon FBA/FLEX Inventory Management
• Strong analytical and problem-solving skills
• Online Inventory Management
• Discount, Create Coupons, and Offer Management
• Planning for Sales Growth
• Training and Helping the Team in Safety Claims on Market Place
• Order Processing
LANGUAGES
Hindi, English
ACHIEVEMENTS
Flipkart Gold Seller (Awarded Twice) — ALCIS Sports, Noida
• ALCIS Sports achieved the Gold Seller badge on Flipkart on two separate occasions, reflecting consistent excellence in online retail performance, high-quality product delivery, and reliable order fulfilment.
• Earning Gold Seller status twice underscores ALCIS Sports' ability to exceed platform benchmarks — including strong ratings, low return rates, and efficient operations — establishing it as a trusted, top-performing seller in a competitive marketplace. PERSONAL DETAILS
Date of Birth: 12-03-1990
Gender: Male
Marital Status: Married