General Manager - Retail Operations Leadership

ADRIAN PEREZ

SUMMARY

Dynamic General Manager with a proven track record at Planet Fitness,

excelling in retail operations and team leadership. Expert in recruitment and training, consistently surpassing KPIs while enhancing customer satisfaction. Skilled in inventory management and financial recordkeeping, driving operational efficiency and profitability in fast-paced environments. EXPERIENCE

General Manager, 07/2025 - Current

Planet Fitness - Woodland Park, NJ

Assistant Store Operations Manager, 01/2025 - 08/2025 Insomnia Cookies - Tribeca, NY, NY

Shift Leader/Assistant Manager, 03/2024 - 01/2025

Insomnia Cookies - New York, New York

CONTACT

Address: Paterson, NJ 07513

Phone: 551-***-****

Email: **********@*****.***

SKILLS

Oversaw performance of a $2M> business, achieving consistent goal exceedance across all KPIs.

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Managed recruitment, training, and scheduling to enhance team efficiency.

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Tracked monthly sales to produce reports supporting business development strategies.

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Monitored payroll and inventory to maintain budget adherence each month.

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Provided leadership, coaching, and development to 9 staff members to ensure company standards were met.

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consistently met goals for Key Performance Indicators such as Customer Satisfaction, Sales, COGS & average check size

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Assisted in developing and implementing store operational plans to ensure efficient operation of the store.

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Developed customer service initiatives to enhance customer experience in the store.

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Investigated customer complaints regarding product quality or service issues and took corrective action as needed.

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Ensured compliance with New York City Fair Work Week as well as all applicable local and federal laws

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Assisted the District Manager with the opening and closing of stores across the NYC West District and provided coverage as needed

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Ensured staff was properly trained on all aspects of their job duties, including safety protocols.

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• Retail Operations

• Merchandise Quality Assurance

• Recruitment and Training

• Scheduling and Time-Tracking

• Inventory Management

• Analyzing Profitability

• Sales Leadership

• Financial Recordkeeping

• Handling Complaints

• Merchandise Promotion and Display

• Delegation and Supervision

General Manager, 08/2023 - 03/2024

Chip City - Ridgewood, NJ

Production/Shipping Associate, 09/2022 - 08/2023

Hello Fresh/Randstad - Totowa, NJ

Prime Now Associate, 06/2019 - 06/2021

WHOLE FOODS MARKET/AMAZON - Paramus, NJ

Assistant Produce Manager, 12/2014 - 12/2019

Super Supermarket - Paterson, NJ

EDUCATION AND TRAINING

HIGH SCHOOL DIPLOMA

Orlando, FL

CERTIFICATIONS

ServSafe Food Handler Training 2025 Expiry

LANGUAGES

Participated in store-wide marketing initiatives designed to increase customer traffic or boost sales revenue.

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Handled customer inquiries in a timely manner while providing accurate information regarding menu items and promotions.

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Verified that cash drawers contained correct amounts of money during opening and closing shifts.

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Directed daily operations and supervised a team of 5 associates in a retail store environment.

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Managed the scheduling, training, and development of employees to ensure adequate staffing levels.

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• Ensured compliance with health and safety regulations in the workplace. Maintained accurate records of sales transactions, staff performance reviews, and payroll information.

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• Developed strategies to improve operational efficiency and reduce costs.

• Replenished, rotated and culled displays several times daily.

• Received produce deliveries and unloaded produce.

• Complied with company policies, objectives and communication goals. Planned and managed resources to consistently meet production, quality and cost goals.

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Assisted the Department Manager with interviewing, inventory, and management responsibilities

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• Assessed floor displays to restock merchandise.

English: Spanish:

Native/ Bilingual Native/ Bilingual

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