Media Planner & Content Strategy Specialist

Nathan Hepp

Media Planner Content Strategist Brand Communications

+1-248-***-**** *******************@*****.*** Royal Oak, MI 48073 PROFILE

Results-driven media and

communications professional

with 3+ years of experience in

media planning, content

strategy, and brand

management. Proven ability to

translate complex campaign

data into clear client narratives

while driving measurable

performance improvements

across diverse accounts.

CORE SKILLS

Media Planning

Budget Management

Data Analysis & Reporting

Copywriting & Editing

Content Strategy

SEO Writing

Creative Management

Social Media

AWARDS & CERTS

Outstanding Capstone Paper

— Norwich University

Effective Communications &

Human Relations — Dale

Carnegie

EDUCATION

Norwich University

M.A. in History

June 2022 GPA: 3.3

Wayne State University

B.A. in Film Studies

May 2012 GPA: 3.0

PROFESSIONAL EXPERIENCE

Publicis Collective — Birmingham, MI Sept 2024 – Oct 2025 Associate, Brand Experience

• Authored data-driven email communications delivering up-to-date campaign metrics and media performance insights to client stakeholders.

• Produced quarterly update copy translating complex media buys into concise, client-friendly summaries that improved comprehension and stakeholder confidence.

• Managed daily budget reconciliation and data entry, maintaining balanced end-of-day financials and escalating discrepancies to leadership for rapid resolution.

• Processed and quality-checked monthly media audit reports, ensuring program spend aligned with planned totals across multiple client portfolios.

• Coordinated bi-weekly cross-functional meetings with the Digital Investment team to surface emerging trends and align on upcoming media plan priorities.

Leo Burnett Detroit — Troy, MI Nov 2022 – Aug 2024 Jr. Community Manager

• Managed end-to-end execution of custom and targeted social media content for Buick and GMC dealership networks across multiple platforms.

• Grew dealership content adoption by 20% through implementation of an auto-share functionality, streamlining distribution and increasing brand consistency.

• Developed monthly performance decks synthesizing published content analytics and key engagement trends for client and leadership teams.

• Built monthly content calendars to maintain always-on coverage, partnering with creative and strategy teams on asset development and messaging.

• Participated in monthly vendor and client calls to evaluate platform enhancements and optimize content performance.

Freelance & Arcadia — Remote July 2022 – June 2024 Content Writer

• Produced SEO-optimized blog content across entertainment, sports, and outdoor gear industries; researched and wrote editorial articles on history and cinema for byarcadia.org.

Audi of America — Remote Sept 2018 – Dec 2021

Chat Ambassador & Customer Advocate

• Served as a senior resource across phone, email, and chat channels, mentoring representatives and resolving escalated customer issues with professionalism.

• Assisted customers with vehicle and technology inquiries, maintaining high satisfaction standards across all communication channels. EARLIER EXPERIENCE

Moosejaw Mountaineering — Chat Manager & Customer Service Rep

(2013–2018): Managed a customer service team, analyzed performance trends to improve service standards, and onboarded new staff to CRM systems while maintaining a high-morale team environment.

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