Senior Executive & Educator Leadership

JOHN T. PETERSON

352-***-**** • *********@*****.***

SUMMARY OF QUALIFICATIONS

Senior Executive with extensive experience in managing a channel distribution system of marketing/sales; financing; and the manufacturing business. Strong knowledge and implementation of pricing models, financing support programs, worldwide representation contracting, client and dealer retention, manufacturing processes, and entire product development cycles. Expertise includes:

● Twenty years experience effectively leading corporate team from sales/marketing to entire organization as President with full P & L responsibilities.

● During tenure as VP Sales and Marketing raised sales from $16.5 Million to $83 Million in volume of Hunter Marine Corporation, one of the four operating companies of the Luhrs Group. ● Dynamic track record of increasing profits, reducing manufacturing costs, and gaining market share. ● Innovative and entrepreneurial thinker who increased revenues through strong partnerships and collaboration with industry firms; for example, partnered with Sailtime, largest North American charter/rental/ownership firm of sailboats, to be solely supplied by Hunter Marine Corporation. ● Exceptional motivator who generates high levels of employee morale, building productive relationships with all staff and customers, establishing high standards, and coaching for performance. ● Developed and communicated Strategic Yearly Business Plan on an annual basis to ownership, and conducted informative “State of the Company” meetings with direct reports and employees company-wide.

● During the recession and subsequent death of one of the principals was made Chief Restructuring Officer, Treasurer, and President of the entire Group with sales volume of $290M with the direction to sell off selected assets.

PROFESSIONAL EXPERIENCE

Haile Capital Group, Ponte Vedra, FL, 2015 - present consulting for Bavaria Yachts

Independent Business Consultant

● Relocated to Ljubljana, Slovenia and acted as Managing Director for the Marine division of Elan Corporation while developing its dealer network and floorplan within the European and North American markets.

● Developed marketing and sales strategies for the European built Greenline powerboat to increase revenue in the North American markets by building strong relationships on a global level. ● Managed start-up venture for a one model USA-built product which included introducing the brand via print and digital media.

● Submitted detailed brief on direct sales organization versus a channel distribution network, including creation of pricing structure, promotions, communications and support programs for new distribution system.

Luhrs Group/Hunter Marine Corporation, (n.k.a. Marlow-Hunter L.L.C.), Alachua, FL, 1994 - 2014 President, 2009 - 2014

● Led and directed a staff for maximized P & L results; managed six directors: manufacturing, purchasing, customer service, product development/engineering, sales, and CFO; reported to a private owner of this 425-person organization.

● Increased manufacturing efficiency by re-aligning labor and reducing stages of construction. ● Successfully negotiated the buy-out of a small boat joint venture and merged into the Hunter line. ● Negotiated and secured an OEM manufacturing contract for an affiliated type product to increase the overhead plant absorption.

● Introduced a power boat product to the marketplace and managed internal manufacturing process of that line extension in addition to sailboats.

● Additional responsibilities included: Appointment by Board of Directors of the nine Morgan Industries Corporation companies (owned by the Luhrs brothers) as President, Treasurer, Chief Restructuring Officer, in April 2012, to guide company through restructuring and operating sale of Hunter Marine Corporation and selected assets of Mainship Corporation and the sale/disposition of remaining assets of Silverton Marine Corporation, Luhrs Corporation, and six other subsidiaries.

VP Sales and Marketing, 1999 - 2009; Director Sales and Marketing, 1994 - 1999

● Managed worldwide sales and marketing activities for one of the largest volume sailboat manufacturers in North America with a leading market share at that time.

● Supervised an internal staff of four direct reports; managed sales, marketing, product management, dealer credit, and negotiated with outside marketing and advertising agencies as necessary to accomplish short and long term goals.

● Exceeded sales goals by 5% to 16% every year until 2009 model year ending July 2009, while managing within the sales/marketing budget.

● Contributed to steady dealer growth with 142 channel dealers/distributors worldwide. ● Determined and allocated resources for sales promotions, brand development, product life cycles, customer retention programs, and corporate pricing, planning, and profitability.

Carver Boat Corporation, Pulaski, WI, Director of Sales

EDUCATION

Golden Gate University, San Francisco, CA

Masters of Business Administration (MBA), Operations Management

Marquette University, Milwaukee, WI

Bachelors of Science in Business Administration, with an emphasis in Accounting

LEADERSHIP EXPERIENCE, TRAINING, & RECOGNITION

University of Wisconsin, Madison, WI

● Professional Marketing Series Certificate, 2001 – 2007

Sail America

● Sailing industry association comprised of 350+ company members

● Board of Directors, Member, 1997 - 2007

● Board of Directors, President, 2000 - 2004

o First non-company owner elected as president

o Negotiated to become affiliated with the National Marine Manufacturers Association (NMMA)

o Surplus of $1M while starting Discover Sailing throughout tenure

GE Credit Corp.'s Manufacturing Council, Representative, 2006 - 2008

● Luhrs Marine Group (Hunter Marine) Representative

SAIL Industry Award for Leadership, Recipient, 2007

● First non-company owner to receive award

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