Performance-Driven Digital Marketing Specialist

CONTACT

LANGUAGES

+91-902**-*****

************@*****.***

Jaipur, Rajasthan

EDUCATION

Master in Commerce

Rajasthan University

SKILLS

Google Ads: Search, Display,

Shopping, Retargeting, Video

Meta Ads: Set Up and Optimisation

Search Engine Optimization (SEO):

On-page, Off-page, Technical SEO

Analytics Tools: Google Analytics,

Search Console, SEMrush, Ahrefs

Keyword Research

CMS: WordPress, Shopify

Others: Meta Ads, Canva, Tag

Manager, GMB, GMC

Hindi

English (communication)

ANJALI SONI

DIGITAL MARKETER

WORK EXPERIENCE

PROFILE

Results-driven Digital Marketer with 3 years of experience in executing data-backed digital campaigns, specializing in SEO optimization, Google Ads, Meta Ads, and performance analysis. Proven track record of increasing website traffic, improving conversion rates, and reducing ad spend waste through strategic keyword targeting and A/B testing. AUG 2024 - NOV 2025

PPC Executive

Planned and executed Google Ads campaigns.

Meta Ads set up.

Increased website traffic by 75% YoY through a targeted SEO strategy, regular technical audits, and ongoing on-page/off-page optimization. Identified underperforming keywords and optimized Quality Scores across ad groups.

Social media optimisation, content planning and post designing through canva.

SUPPORTSOFT TECHNOLOGIES Aug 2022 - July 2024

Digital Marketing Executive

Planned, launched, and optimized Google Ads campaigns. Achieved up to 2x to 4x ROAS through detailed audience segmentation, negative keyword management, and ad copy testing. Set Up and Managed and Meta Ads campaigns (Facebook & Instagram).

Conducted A/B tests across creatives, placements, and bidding strategies to consistently reduce CPC and CPA.

Set up end-to-end conversion tracking using Google Tag Manager for accurate performance measurement.

Collaborated with design and content teams to create high-performing static and video ad creatives.

Delivered monthly performance reports with actionable insights, leading to a 15% client retention rate increase.

U. B .WEBS SOLUTIONS

Managed Meta, Google, YouTube & Snapchat Ads.

Planned and optimized paid marketing campaigns.

Performed audience targeting and A/B testing.

Managed campaign budgets and performance.

Executed on-page SEO and keyword research.

Tracked performance using GA4, GTM, Meta Pixel & Search Console. Created performance reports and optimization strategies. Ohi DEC 2025 - Present

Digital Marketing Specialist

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