Operations and Creative Project Manager

Audrey Barcus

********@*****.*** 919-***-**** linkedin.com/in/audrey-barcus

Creative Project Manager

Supported small businesses in the Triangle area as an operations and marketing manager, driving visibility and customer engagement through creative grassroots marketing and clean, scalable operations. Leveraged my background in design with my organizational skills to execute multi-media marketing projects and drive engagement with a highly technical product line.

Owned the logistics needs of the demo to sales process including coordinating multiple concurrent events to align with other travel needs, such as deliveries, service visits, and hosted on-site visits from collaborators. Developed bright, engaging materials both paper and digital, to clearly translate the technical value of a product or service to allow researchers to see the impact of our system’s performance on their assays and the new potential for their future projects. Worked closely with sales and technical teams to ensure the development of product videos, tutorials, and other content channels to keep customers updated about new features and shareholders aware of company updates and achievements. Coordinated multiple design teams to execute rebrands, website redesign, and product launch, to coincide with a trade show with 40k + attendees. Managed over 15 trade shows over 4 years with an annual budget of $150k and product sales of $1.8 Million annually.

My dual background - supporting local businesses with lean, resourceful marketing campaigns and leading complex biotech marketing campaigns - has given me a flexible toolkit for both strategy and execution. I am looking to continue turning big ideas into experiences and materials that connect with people and memorable ties to exciting products and services.

Core Competencies

● Trade Show & Event Management (17 Biotech trade shows, 50+ private events)

● Product Demonstration, Launch, & Brand Activation (2 scientific instrument launches, 10 KOL placements/ laboratory hub events, creation of multiple product tutorial videos and MARCOM)

● Channel Marketing (print, social media, email, community organizing)

● Expense Reporting & Budget Management (yearly budgets of $185k on average)

● Vendor, Customer, & Collaborator Relations (B2B, collaborator data management, seeking out and maintaining relationships with KOLs)

● Domestic & International Logistics Planning (Conference, installation, & sales/ export)

● Cross-Functional Team Coordination (Team management, interdepartmental training & project timeline maintenance)

● Data Analysis & Dashboard Reporting (Ad management, lead generation & pipeline support)

Professional Experience

TG Floristry – Raleigh, NC

Administrative & Marketing Coordinator Oct 2019 – Present

● Designed and executed marketing strategy, workshop programming, and local event planning for a growing floral business.

● Managed social media, newsletter campaigns, and branding efforts across digital platforms.

● Supported launch of “Georgie’s,” an event venue extension of the shop’s garden space.

Ramona Optics – Durham, NC

Creative Project Manager Jul 2023 – Apr 2025

● Led marketing campaigns and product launches at 15 biotech conferences, overseeing end-to-end planning, booth logistics, staff scheduling, demos, and videography.

● Developed landing pages, sales collateral, and digital assets aligned with new product features and engineering updates.

● Collaborated with sales and product teams to align marketing strategies with business goals and gather campaign insights.

● Grew web traffic and social media engagement by 60% through collaborator-generated content and webinar offerings

● Generated more than 40 Leads per event at 15+ Trade Shows between 2021-2025

Operations Coordinator Jul 2021 – Jun 2023

● Managed cross-departmental support including HR, accounting, logistics, and facilities during startup scale-up.

● Created internal documentation, vendor systems, and workflows to improve operational scalability.

● Supported CRM data entry, lead routing, and team scheduling for product development and conference planning.

Whole Foods Market – Raleigh & Chapel Hill, NC

Floral Department Manager Aug 2018 – Jul 2021

● Managed merchandising, inventory, and seasonal promotions for the floral and produce departments.

● Led a team of 20+, overseeing holiday sales, purchasing strategy, and product display execution.

Merchandise Auditor, Produce Dept. May 2013 – Aug 2018

● Conducted organic compliance audits and trained staff on FDA standards and merchandising protocols.

Additional Experience

● French Language Customer Support – Delonghi USA

● Archive Documentarian – McFarlin Library, University of Tulsa

● Staff Illustrator – This Land Magazine

● French Tutor (Freelance) – K-12 language instruction Education

● University of Tulsa – (2009–2010) Print Making

● Maryland Institute College of Art – (2007–2009) Illustration & Design

● Booker T. Washington H.S. – Int’l Baccalaureate Program in French & Art (2007) Skills

● Management: Creative Project Management, Creative Design, Written Communications, Presentations, Product Demonstrations, Customer and Vendor Relations, Budget Keeping and Projections, Event Planning, Logistics Management, Video Editing, Channel Marketing

● Technical: Microsoft Suite, Google Suite, Wordpress, Figma, Canva, Square, Webflow, Quickbooks, Constant Contact, Hubspot, Mailchimp

● Languages: French, Spanish

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