Lead Marketing Analytics & Adobe Analytics Consultant

RAVI CHANDRA DASARI

Chicago, IL 224-***-**** ****************@*****.***

LEAD MARKETING ANALYST

Marketing Analytics Marketing Science Customer Journey Analytics Professional Summary

Lead Marketing Analytics professional with 6+ years of experience designing end-to-end analytical solutions that transform complex business questions into measurable outcomes. Expertise in SQL, Tableau, Python, Power BI, Adobe Analytics, and business intelligence reporting to support strategic decision-making, executive reporting, KPI development, and operational improvements. Proven ability to partner with business leaders, IT, Product, and Marketing teams to deliver scalable reporting, ad hoc analysis, and actionable recommendations that improve business performance. Professional Experience

Hyundai Capital America (Irvine, CA, USA Sep 2024 – Present) Senior Marketing & Adobe Analytics Consultant

• Led end-to-end analytics initiatives by partnering with business stakeholders to define success metrics, measurement strategies, reporting requirements, and project deliverables aligned with organizational objectives.

• Designed SQL and Python analyses to answer complex business questions, evaluate marketing performance, identify operational trends, and support strategic decision-making.

• Automated recurring reporting and analytical workflows using SQL and Python, improving reporting efficiency and reducing manual effort.

• Built enterprise Tableau dashboards, KPI scorecards, and executive reports that enabled leadership to monitor performance, identify trends, and prioritize business initiatives.

• Facilitated discovery sessions with business teams to translate ambiguous reporting requests into technical requirements, analytical frameworks, and scalable reporting solutions.

• Improved reporting accuracy by implementing data validation, governance standards, documentation, and quality assurance processes across enterprise datasets.

• Presented analytical findings and business recommendations to executive stakeholders, influencing operational priorities, marketing investments, and long-term business strategy. Coforge (Mumbai, India May 2020 – Jul 2023)

Adobe & Marketing Analytics Consultant

• Designed enterprise Tableau dashboards and recurring reports that provided business leaders with actionable performance insights and operational visibility.

• Developed advanced SQL queries to analyze large datasets, identify business trends, and support strategic reporting initiatives.

• Automated reporting workflows using SQL and Python, improving reporting consistency and reducing manual effort.

• Conducted ad hoc analyses evaluating customer behavior, business performance, and operational opportunities to support executive decision-making.

• Standardized KPI definitions, reporting logic, and documentation to improve dashboard governance and reporting consistency across business teams.

Zensar Technologies (Hyderabad, India Jan 2018 – Apr 2020) Digital & Adobe Analytics Analyst

• Supported enterprise reporting initiatives by developing dashboards, validating business data, and maintaining KPI reporting across digital platforms.

• Investigated reporting discrepancies, validated datasets, and resolved data quality issues before executive reporting. Developed recurring Tableau dashboards and operational reports supporting business performance monitoring. Technical Skills

Analytics

CRM • KPI Development • Ad Hoc Analysis • Business Intelligence • Campaign Performance • Customer Analytics • Marketing KPIs • Experimentation • A/B Testing • Customer Journey Analytics • Cohort Analysis • Behavioral Analytics Data & BI

SQL • Python • Tableau • Power BI • Databricks • dbt • Statistical Analysis • Data Visualization • Advanced Excel Marketing Technology

Adobe Analytics • Adobe Experience Platform • Customer Journey Analytics • Adobe Launch • Adobe Web SDK • Google Analytics • Clickstream Analytics • CRM • CDP • Marketing Data Pipelines • ETL • Data Layer Design

AI & Developer Tools

Claude AI • Cursor AI • GitHub • GitHub Copilot • LLMs Data Governance

Data Validation, Data Quality, Data Integrity, Data Dictionary, Executive Dashboards, Agile, Jira EDUCATION

Master of Science

DePaul University, Chicago, IL

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