Data-Driven Marketing & Analytics Leader

Payal Bulani

+1-773-***-**** ***************@*****.*** Portfolio link https://www.linkedin.com/in/payal-bulani/ Relocating to Sf, CA Summary

Data driven marketing and analytics professional with proven success driving ROI, improving CAC, and delivering actionable insights across SaaS, fintech, and AI industries. Expert in blending product marketing, performance analytics, and operational optimization to accelerate revenue and scale marketing. Professional Experience

Senior Marketing Manager October 2025 – Present

That’s So Creative, Chicago Illinois

• Leading multi-channel GTM strategy across nonprofit, healthcare, and SMB accounts, managing a 10+ person creative team and full lifecycle workflows

• Owning client communication and campaign direction, coordinating cross-functional teams, and converting performance analytics into data-driven strategy

• Developing AIO/GEO content strategy to strengthen client visibility across AI-powered search platforms, increasing inbound leads and organic traffic.

• Applying prompt engineering to build AI agent workflows for competitive research, content workflows, streamlining CRM systems and campaign execution. Marketing Coordinator (Contract) November 2025 – March 2026 Greywood Health Center, Chicago Illinois

• Owning overall marketing and program launch strategy, defining positioning, messaging, audience targeting, website strategy, campaign planning.

• Managing CRM and marketing automation through HubSpot, email workflows, lead capture, segmentation, reporting, and referral partner communications

• Strengthening referral partnerships by creating clear, process-driven communication assets that articulated the center’s treatment approach, client experience. Digital Marketing Associate August 2024 – April 2025 Contrast AI, Chicago Illinois

• Delivered $1M pipeline by architecting integrated campaigns with sales; prioritized high intent segments and orchestrated multi touch journeys.

• Managed a $100K budget across paid, organic, and email; improved CPAs using bid strategies, creative iteration, audience testing, and daypart controls.

• Cut CAC 25% by fixing funnel leaks, upgrading SEO content, and improving MQL to SQL handoffs using SLA rules, attribution, and weekly QA.

• Lifted traffic 263% and lead conversion 35% by scaling high performing channels, iterating landing pages, and tightening analytics with GA4 dashboards. Marketing Manager August 2021 - July 2023

Pubninja

• Directed a cross functional team of 6 to deliver integrated campaigns across paid, organic & email channels; improved ROI by prioritizing high yield segments, reallocating budgets, and building performance dashboards that informed client strategy at scale.

• Supervised multi-client portfolios, aligning campaign roadmaps, content production, and vendor coordination; drove client acquisition growth by 40% YoY while standardizing creative workflows, enforcing brand guidelines, and implementing test and learn cycles. Marketing Coordinator December 2020 - August 2021

• Managed 5+ accounts simultaneously, building content calendars, campaigns, and A/B tests; drove 15M+ cross-platform views and lifted engagement to 31% by optimizing creative workflows, influencer partnerships, and performance insights for each client.

• Drove 40K organic follower growth and converted them into first-time customers through UGC loops, lifecycle content, and CRM-driven workflows; monitored analytics dashboards to refine targeting, improve ROI, and keep deliverables on quality benchmarks. Internship Experiences

Marketing Intern July 2025 - September 2025

Ninja holdings, Chicago, Illinois

• Analysed cross channel funnels for CreditNinja, optimizing CAC, ROI, and conversion rates via precise KPI tracking, SQL insights, and cohort analysis.

• Identified a 10% follow up gap in declined leads, partnering with Ops to redesign processes that lifted resale attempts, recovered revenue, and reduced lag

• Executed A/B tests and CX optimizations, delivering recommendations that improved engagement, retention, and conversions. Digital Media and Communications Intern June 2024 - August 2024 Fitila Technologies, Chicago Illinois

• Researched markets and competitors; authored a six month SEO and digital plan using Keyword Planner and SEMrush; set KPIs, targets, and test backlog. Skills

• Technical & Marketing Tools: Google Analytics, SEMrush, HubSpot, Mailchimp, Adobe Suite (Photoshop, Illustrator, Premiere Pro), Tableau, SQL, R Studio, WordPress, Canva, Webflow, Hotjar, Google data studio, Figma, Trello, Website UI, Snowflake, Periscope, Github

• CRM & Campaign Management: Salesforce CRM Analytics, Zoho CRM, TargetX, Google/Meta/Apple Ads, Spout Social, Asana

• Project & Strategy: Product Marketing, SEO/SEM Optimization, Content Strategy, Performance Marketing, Social Media Analytics, Digital Marketing, Email Marketing Campaigns, Branding, Advertising, Paid ads(Google, Bing), Content Planning, Jira.

• AI - AI prompt engineering, AIO + GEO, AI Agent, Cross-Functional AI Adoption, AI-Assisted SEO Research (keyword clustering, content gap analysis) Education

Illinois Institute Of Technology Masters of Science in Marketing Analytics GPA: 3.7/4.0 Aug 2023 - May 2025 Portfolio:

https://payalbulaniportfolio.vercel.app/

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